Company Profile Goldmedia

Goldmedia GmbH Strategy ConsultingGoldmedia Political & Staff Advising GmbHGoldmedia Sales & Services GmbHGoldmedia Custom Research GmbHGoldmedia Innovation GmbHStrategies for E-Merging Media Company Profile

Content ¢ Goldmedia Group Page 02 Companies of the Goldmedia Group Page 03 Goldmedia’s Clients ¢ Goldmedia GmbH Strategy Consulting Page 04 Strategic Consulting, Research & Analyses, Forecasts Page 06 Project-Selection Page 07 Selection of Studies ¢ Goldmedia Political & Staff Advising GmbH Page 11 Political Consulting, Personnel Development ¢ Goldmedia Innovation GmbH Page 12 Innovation Management, Product Development ¢ Goldmedia Sales & Services GmbH Page 13 Sales Consulting, Media Planning, Online Marketing ¢ Goldmedia Custom Research GmbH Page 15 Usability, Market and Opinion Research ¢ Goldmedia Team Page 17 Management Content | Company Profile GOLDMEDIA 01

Goldmedia Group - Companies of the Goldmedia Group Goldmedia GmbH Goldmedia Innovation Strategy Consulting GmbH ¢ Innovation managem. ¢ Market analyses ¢ Business strategy ¢ Competetive analyses ¢ Business development ¢ Business development Strategy & Innovation & ¢ Product marketing ¢ Strategy development Planning Product development Goldmedia Market- and Marketing & Media research Social media Goldmedia Custom Goldmedia Sales & Research GmbH GOLDMEDIA Services GmbH Political- & Staff ¢ Market-, media research advising ¢ Online Strategy ¢ Content analyses ¢ Media planning ¢ CATI, CAPI, Online survey ¢ Online marketing ¢ Eyetracking/Pupillometrics ¢ Social Media Goldmedia Political & Staff Advising GmbH ¢ Politcal consulting ¢ Staff conception ¢ Public Affairs ¢ Staff development02 Goldmedia Group | Company Profile GOLDMEDIA

GOLDMEDIA Group - Clients Public Authorities ¢ Arbeitsgemeinschaft der Landesmedienanstalten (ALM) ¢ Bayerische Landeszentrale für Neue Medien (BLM) ¢ Bundesamt für Kommunikation, Schweiz (BAKOM) ¢ Bundesministerium für Wirtschaft und Technologie ¢ Europäische Kommission, Brüssel ¢ Medienanstalt Berlin-Brandenburg (MABB), Berlin ¢ Sächsische Landesanstalt für privaten.... (SLM), Leipzig ¢ Verband privater Rundfunk u. Telemedien - VPRT, Berlin Telecommunication ¢ Deutsche Telekom AG, T-Com, Darmstadt ¢ Deutsche Telekom Laboratories, Bonn ¢ Mobilkom Austria AG, Wien ¢ Vodafone D2 GmbH, Düsseldorf Cable Networks ¢ Kabel Deutschland Holding AG, Unterfoehring ¢ Swiss Cable, Bern ¢ Tele Columbus Gruppe, Berlin ¢ Unitymedia GmbH, Köln Service Providers ¢ Media Broadcast GmbH, Bonn ¢ Swisscom Broadcast AG, Bern Print ¢ Axel Springer Verlag AG, Hamburg/Berlin ¢ Ganske Verlagsgruppe GmbH, Hamburg ¢ Jahreszeiten Verlag GmbH, Hamburg ¢ Verlagsgruppe Georg von Holtzbrinck, Stuttgart TV ¢ Bayerischer Rundfunk - BR, München ¢ Mitteldeutscher Rundfunk - mdr, Leipzig ¢ MTV, Deutschland/UK ¢ NBC Universal Studio Networks, München ¢ Premiere Fernsehen GmbH & Co. KG, Unterföhring ¢ Rundfunk Berlin-Brandenburg - RBB, Berlin - Potsdam ¢ Südwestrundfunk - SWR, Stuttgart ¢ Westdeutscher Rundfunk - WDR, Köln ¢ Zweites Deutsches Fernsehen - ZDF, Mainz Radio ¢ Deutschlandradio, Berlin/Köln ¢ RTL Radio Deutschland, Berlin ¢ Sky Radio-Gruppe, Naarden, Holland Goldmedia Group | Company Profile GOLDMEDIA 03

Goldmedia GmbH Strategy Consulting Goldmedia supports national and international clients in the fields of media, entertainment and telecommunications. Goldmedia offers in-depth analyses of markets and competitors, business development, forecasts and strategic consulting services as well as the implementation of new business models. Factors for Portfolio Structures Processes Success Competition Target Group Environmental Analysis Analysis Analysis Forecasting Tools Strategic Consulting Implementation ¢ FanFinder – ¢ Strategy Development ¢ M&A Music Forecasts and Optimisation ¢ Market Entry ¢ MPAFilm – ¢ Benchmarking ¢ Reorganisation/ Forecast of movies’ success ¢ Business Development Re-Positioning ¢ Virtual Stock Markets ¢ Licensing04 Goldmedia Strategy Consulting | Company Profile GOLDMEDIA

Goldmedia GmbH Strategy Consulting Virtually no other branch is determined by as many parameters as the media, entertainment and telecommunication sector. Today’s latest trend might be obsolete tomorrow, displaced by new developments. Goldmedia’s extensive business background allows complete familiar- ity with current and future modes of transmission. Markets: Media, Telecommunication, Entertainment Infrastructure Broadband/ (Mobile) Cinema Online Entertainment ¢ Cable ¢ DSL ¢ Mobile TV ¢ Digital Cinema ¢ Satellite ¢ CATV ¢ DVB-H ¢ Movies - ¢ Terrestrial ¢ UMTS ¢ DMB ¢ Cable Transmission ¢ WiMax ¢ Games ¢ DVB-C-S-T ¢ IPTV ¢ M-Commerce ¢ IPTV ¢ Games ¢ E-Commerce ¢ Paid Content Press Music TV Radio ¢ Newspaper ¢ Labels ¢ Pay-TV ¢ Financing ¢ Magazines ¢ - Music Publisher ¢ Advertising ¢ DAB/DMB ¢ Advertisement ¢ Artists ¢ Call in TV ¢ Format Radio ¢ Books ¢ TV shopping ¢ Local and ¢ National ¢ Radio Goldmedia GmbH Strategy Consulting | Company Profile GOLDMEDIA 05

Goldmedia GmbH Strategy Consulting - Project-Selection Axel Springer AG Various analyses for media markets and intensity of competition. Deutsche Telekom AG International benchmarking of service providers, medium and long-term strategies for one of their areas of operation. Goldman Sachs Consulting on acquisition of media companies. Analyses of mar- International kets and business potential. NBC Universal Studio Examination (incl. representative survey) for development of Networks digital TV and TV advertising effect. News International/ Management of applications for broadcasting licences and M&A Sky Radio Group in Germany, Austria and Switzerland. Extensive lobbying activities to ensure reception of broadcasting licences. Odeon Film AG Support and processing of an M&A Project; development of a forecasting tool for risk management. Premiere AG/Sky Development and realisation of a benchmark database in the field of Pay-TV. Swisscable Cost-benefit analysis for digital upgrade of cable networks. Vodafone, Nokia, Study on the potential user acceptance of mobile digital video Philips (bmco) broadcasting services (DVB-H).06 Goldmedia GmbH Strategy Consulting | Company Profile GOLDMEDIA

Goldmedia GmbH Stratety Consulting - Project-Selection European EC project: Development of Broadband Access in Europe. In this Commission international consortium, Goldmedia was responsible for Germa- ny, Austria and the Netherlands. European Study of Interactive Content and Convergence: analysis of emer- Commission ging media markets and roadblocks. In this international consortium Goldmedia was responsible for the radio industry (broadcast digital radio, online radio, podcasting, mobile radio). BMWi Study of the efficiency and effectiveness of usage of broadcast German Federal Ministry spectrum. International benchmarking and identification of ineffi- of Economics and ciencies. Consulting on optimization of spectrum usage and ways Technology to exploit the digital dividend. BAKOM Market opportunities for new pan-regional commercial radio sta- Federal Office of Commu- tions in Switzerland. Scenario techniques including segmentation nications, Switzerland of listener preferences. ALM Digital Distribution Report 2005 and 2006: Digital TV and the Commission on Digital analogue-digital switch over; challenges for businesses, politics Access of the Directors and regulation. Conference of the German Media Regulatory Autho- rities Goldmedia GmbH Strategy Consulting | Company Profile GOLDMEDIA 07

Goldmedia GmbH Strategy Consulting - Studies Online TV in Germany (2010, available in English) The study “Web TV Monitor 2010” is the first comprehensive market study on the German online TV market with information on prevalence and use, ad forms and ad revenues, scope, and performance figures. The study is based on wide-reaching primary data research gained through survey of all online TV providers .The study contains analyses of the market,its potential as well as a categorization of online TV channels. Online Radio (2010, 2009, available in English) The study presents a comprehensive market overview of providers, use, scope, and ad revenue among German online radios. The study quantifies use through primary data research, drawing from a survey of all online radio providers. The study includes market and potential analyses as well as a categorisation of internet radios according to genre and type of of- ferings. Gambling market Germany (2010) The report, tying in with the previous, 2006 study entitled “Online Betting & Gambling 2010”, analyses the German gambling market with reference to the lotto, casino, online gambling machine, poker, and betting sectors, both before and after the approval of Germany’s State Treaty in 2008. The report provides forecasts up to 2015 by analyzing different scenarios under various, possible legal situations. EPGs in Western Europe (2010) The report comprehensively analyses the market and competitive situa- tion for EPGs in Western Europe. A special focus is the changing role of the EPG: from the electronic equivalent of a programme guide magazine to an interactive, personalized and integrated entertainment guide. The most influential factors for current and future development are analyzed and assessed, including EPG revenue and user potential to 2014. Orders and further information: info@Goldmedia.de08 Goldmedia GmbH Strategy Consulting| Company Profile GOLDMEDIA

Goldmedia GmbH Strategy Consulting - Studies Digital Signage in Europe (2008) Digital Signage in Europe – The opportunities for digital out-of-home advertising’ includes five-year forecasts to 2012 for advertising and hardware revenues as well as for the number of installed displays in ten European markets. Analysis includes market size data, comprehensive market over- views with identification of the key players in each analyzed market. Published by Goldmedia and Screen Digest TV Shopping in Europe (2008) The report ‘TV Shopping in Western Europe – Market forecasts and as- sessment to 2012’ is supported by the European Affiliate of the Electronic Retailing Association (ERA). It includes five year revenue forecasts to 2012 for Western Europe and each country covered (Benelux, France, Germa- ny, Greece, Italy, Spain and UK), market size data, comprehensive market overview of market players and in-depth profiles of the key TV shopping players and their business models. Broadband in Europe (2008) The study „Infrastructure competition in the Broadband market” analyses the important success factors in the European Broadband market. It contains an extensive analysis of the German Broadband market as well as country profiles of Belgium, France, the UK, Austria and Switzerland. The comparison shows that the same success factors are consistently present in highly-developed markets. Further Goldmedia Studies: ¢ eCommerceTV. Study on integration of videos on online trading platforms (2008) ¢ IPTV 2014. Market potentials for IPTV in Germany (2008) ¢ Digital Switch Over in Europe. Status quo and outlook (2008) ¢ Mobile TV 2012. Marktpotenziale für rundfunkbasiertes Mobile TV in Deutschland (2007) ¢ Future of TV Transmission (2007) Orders and further information: info@Goldmedia.de Goldmedia GmbH Strategy Consulting | Company Profile GOLDMEDIA 09

Goldmedia GmbH Strategy Consulting - International Affiliates EMCA - European Media Consulting Association ¢ EMCA is an international network of companies involved in media consulting & research. ¢ EMCA provides international expertise and a comprehensive data pool in the fields of media, entertainment and telecommunications. ¢ EMCA was founded in 2007 with members in Spain, Germany, France, Italy and the UK. Screen Digest (UK) ¢ Research and consulting institute with more than 30 years international experience. ¢ Focuses: TV, broadband, video, games, cinema/digital cinema, mobile media. ¢ Intelligence Services: Online Services in different topic areas with facts and figures for global telecommunications and media markets. Eurotechnology (Japan) ¢ Eurotechnology Japan KK is the leading technology consultancy in Tokyo. ¢ The company specializes in Competition Analyses, Strategic and Financial Consulting.10 Goldmedia GmbH Strategy Consulting | Company Profile GOLDMEDIA

Goldmedia Political & Staff Advising GmbH Consulting in Media Politics and Personnel Development Goldmedia Political & Staff Advising GmbH was founded at the beginning of 2010. The company specialises in consulting services in the areas of media politics and communications. Consulting solutions for all matters concerning personnel politics and development are also offered. Clemens Appel, the former director of the Brandenburg State Chancellery, is to serve as the managing director. As law graduate, Clemens Appel has held a variety of leadership positions in Brandenburg’s state government. ¢ Political Consulting: Political strategies, political positioning of companies , institutions ¢ Public Affairs: Lobbying ¢ Personnel Conception and Personnel Development: Re-conception, rebuilding, optimization of personnel strucutres of companies or public corporations Goldmedia Political & Staff Advising GmbH | Company Profile GOLDMEDIA 11

Goldmedia Innovation GmbH Innovation Management / Product Development Goldmedia develops competitive and profitable products and services in the converging areas of media and telecommunications. These consulting services are geared towards network operators, service providers, manufacturers, and media companies. The company provides services in corporate strategy, innovation management, business development and product development. The consulting services are the product of 20 years’ experience in corporate consulting, product development, and start-up management for key industry players. ¢ Innovation Management ¢ Business Strategy ¢ Business Development ¢ Product Strategy / Product Devlopment12 Goldmedia Innovation GmbH | Company Profile GOLDMEDIA

Goldmedia Sales & Services GmbH Goldmedia Sales Goldmedia Sales & Services GmbH supports media companies with analyses of complex sales processes as well as providing advice for strategic planning and developing of market-orien- ted sales and marketing concepts. ¢ Print Marketing: Acquisition, Market Analysis, Implementation of sales concepts. ¢ Elektronic Media: Radio, TV, Mobile, Out-of-Home Media ¢ Value Added Services: Full-Service in the fields of telephone and SMS ad specials ¢ Digital Signage: Content support and marketing of digital media contents ¢ National Network: Cologne, Munich, Frankfurt, Hamburg, Düsseldorf Goldmedia Sales & Services GmbH| Company Profile GOLDMEDIA 13

Goldmedia Sales & Services GmbH Goldmedia Services Goldmedia Sales & Services GmbH provides advice for targeted use of various media, helping companies achieve planned communication objectives. ¢ Media Planning: Market analysis, identification of target groups, development of strategic concepts and, media planning, both offline and online ¢ Corporate Media: Development of corporate magazines and corporate books ¢ Sales Training: Training for telemarketing and communication ¢ Reader Analyses: Media and market research, readership data for sales departments ¢ Search Engine Marketing: Search engine optimization, keyword advertising, affiliate marketing and affiliate program, newsletter marketing, Web 2.0 - Online marketing14 Goldmedia Sales & Services GmbH | Company Profile GOLDMEDIA

Goldmedia Custom Research GmbH Market and Opinion Research Goldmedia Custom Research GmbH provides customized solutions for precise questions via complete market research tools. ¢ CATI, CAPI Interviews 11Expert Interviews ¢ ¢ Focus Groups ¢ Benchmarking ¢ In-Depth Interviews ¢ Pricing Studies ¢ Conjoint Analyses Usability Research Goldmedia regularly develops new research tools. Goldmedia offers biometric methods such as eyetracking or pupillometrics in the context of usability research. Pupillometrics Analysing the change in the size of the viewer‘s pupil allows analysis of the level of the viewer‘s engagement. The international patented Mental-Workload-Analyzer can measure movements of the pupil and capture the cognitive exposure. Goldmedia Custom Research GmbH| Company Profile GOLDMEDIA 15

Goldmedia Custom Research GmbH Areas of Application TV Channel Research Film Analysis Software Testing and Web Analysis Print Optimisation Awareness Tracking Website Usability Eyes don‘t lie... Successful media have to make an impact, and this effect is measurable. Goldmedia Custom Research GmbH reveals strengths and weaknesses and offers advice for an optimizing of your media and communication tools.16 Goldmedia Custom Research GmbH | Company Profile GOLDMEDIA

Goldmedia Team - Management Dr. Klaus Goldhammer, Managing Director Goldmedia GmbH 2006: Foundation of Goldmedia Custom Research GmbH 2005-2007: Lectureships, Professorship and Guest Professorship at Freie Universität Berlin and Rheinische Fachhochschule Köln 2004: Foundation Goldmedia Sales & Services GmbH 1998: Foundation Goldmedia GmbH Media Consulting & Research 1997: Graduation in Communications and Business Studies, PhD at Freie Universität Berlin 1989-1994: Study of Communications and Business Studies in Berlin and London Dr. André Wiegand, Managing Director Goldmedia GmbH 2008: Managing Director Goldmedia GmbH Media Consulting & Research 2006-2008: Managing Director of the German Academy for Public Relations 2004: PhD at Freie Universität Berlin 2001-2006: Senior Consultant Goldmedia GmbH 1997-2001: Graduation in Professional Journalism and Business Studies, Study of Psychology at Freie Universität Berlin Former State Sekretary Clemens Appel, Managing Director Goldmedia Political & Staff Advising GmbH 2010: Foundation Goldmedia Political & Staff Advising GmbH 2004-2009: Director of the State Chancellery of Brandenburg 1999-2004: State Secretary in the Brandenburg Ministry for Urban Development, Housing, and Transportation 1993-1999: Vice President of the Brandenburg State Labour Court before 1993: Other functions in ministries, jurisdiction Goldmedia Team | Company Profile GOLDMEDIA 17

Goldmedia Team - Management Dr. Florian Kerkau, Managing Director of Goldmedia Custom Research GmbH 2006: Foundation of Goldmedia Custom Research GmbH 2005-2006: Head of Research at Goldmedia GmbH 2002-2005: PhD at Freie Universität Berlin, Development of research technology, patents of pupillometrics 2005: PhD at Freie Universität Berlin 1996-2001: Study of Psychology, Educational Services, Sociology and Education at Technische Universität Berlin Simon Boé, Managing Director of Goldmedia Sales & Services GmbH 2004: Foundation of Goldmedia Sales & Services GmbH 2000: Foundation of the agency Boé Kommunikation Seit 1999: Self-employed media consultant 1998-2000: Study of Professional Journalism and Economics at Freie Universität Berlin 1996-1998: Press agent of 104.6 RTL Radio Berlin Prof. Dr. Claus Sattler, Managing Director Innovation GmbH 2011: Formation of Goldmedia Innovation GmbH 2005-present: Managing director of bmcoforum e.V. 2003-2010: Managing director of EUTELIS CONSULT 1973-1991 Institute of Informatics and Computer Techn. Berlin 1967-1973 Course of study at Moscow Power Engineering Insti- tute, Engineering Degree for informatics, Dr. Klemens Gaida, Managing Director Goldmedia Innovation GmbH 2011: Formation of Goldmedia Innovation GmbH 2009-present: Founder, owner of the internet incubator 1stMOVER 2001-2008: Head of the department for worldwide innovation management and product development, Vodafone 1993-2001: Partner at EUTELIS CONSULT, study of electronic engineering at universities in Duisburg and London18 Goldmedia Team | Company Profile GOLDMEDIA

GOLDMEDIA Group:Goldmedia GmbH Strategy Consulting GmbH Goldmedia Political & Staff Advising GmbH Goldmedia Custom Research GmbH Goldmedia Sales & Services GmbH Goldmedia Innovation GmbH Oranienburger Str. 27 10117 Berlin-Mitte Germany Tel. +49 30-246 266-0 Fax +49 30-246 266-66 info@Goldmedia.de sales@Goldmedia.de research@Goldmedia.de www.Goldmedia.com

Company Profile Goldmedia

by Goldmedia GmbH on Jul 15, 2011

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