WHO AM I ?
NAME: Nat Finn
COMPANY: Golden Technologies
POSITION: Internet Marketing Specialist
Officer - NWITweetup
Regional Director - Blog Indiana
Author - SEOBoy.com
WHO IS GOLDEN TECHNOLOGIES ?
A solution-based technology
company that specializes in
the BIG 3:
IT & Support
Marketing & (Web) Design
WHAT DO I DO ?
E-Strategy: Client & Corporate
SEO, SEM, Social Media,
Corporate Blogging, Copywriting...
Even some general marketing
WHY ARE YOU HERE ?
You don’t know a whole
lot about SEO
Because you want to learn how
SEO will help your agency grow
You’re killing time till either
Kyle Lacy or Dave Woodson
starts their presentation
WHAT YOU WILL GAIN
understanding of SEO
SEO Techniques you don’t have
to be a programmer to implement
A few learning resources
WHAT IS SEO ?
“the active practice of optimizing a web site by improving internal and external
aspects in order to increase the traffic the site receives from search engines”
– SEOMoz (Seattle-Based SEO Firm)
GOAL IN SEO:
Generate relevant traffic to your
website via top search engines:
ANATOMY OF A SEARCH ENGINE
(Image credit: http://www.6smarketing.com/how-search-engines-work/)
WHAT THE SEARCH ENGINE BOT
IS LOOKING FOR
Keyword themes Tags on dynamic
content (more on
that in the Onsite
Frequency a website SEO Section)
The number of links
Keywords on a that point to a page
The amount of traffic
Keywords in a URL the search engine
sends to a page
BEFORE YOU BEGIN -
IDENTIFY YOUR GOALS
NO: Keyword rankings
Branding / Awareness
MATT CUTTS’ ADVICE
WHO IS MATT CUTTS ?
Webspam Team Leader at Google
Write great content people
will want to link to.
Search for his videos on YouTube. Great content!
(Image credit: twitter.com/mattcutts)
REMEMBER: SEO IS A PHILOSOPHY,
A STRATEGY AND A PROCESS!
SEO, LIKE GRAPHIC DESIGN, COPYWRITING, IS
A CREATIVE ART. CONSIDER IT IN ALL ASPECTS
OF YOUR WEB MARKETING:
SEO IN ACTION
Subfolder Structure - SEOMoz
Rule of 100
Blogging for SEO
Search Engine Blogging for SEO
(Image credit: http://www.verticalmeasures.com/linktoberfest-seo-infographic-for-link-data-visualization/))
USER EXPERIENCE: WHY DO YOU THINK
IT’S THE MOST IMPORTANT ELEMENT?
YEAH. THAT’S ALL I WANT TO KNOW ON THIS SLIDE.
(Image credit: http://www.flickr.com/photos/darwinbell/395969573/)
WHY USER EXPERIENCE IS THE
MOST IMPORTANT ELEMENT.
BECAUSE YOUR WEBSITE IS DESIGNED FOR YOUR USERS, NOT YOU!
(Image credit: http://xkcd.com/773/)
No marketing, SEO or advertising will help if the visitor
doesn’t have a positive user experience.
OTHER SEO ASPECTS TO CONSIDER
Site Speed Optimization
Print Cross Promotion
Promotion / Branding
ANALYTICS AND REPORTING
Keyword (SERP) rankings
YOU CAN LEAD A HORSE TO WATER...
Be critical of your site. Be critical of your design.
How much traffic does the site/page get?
Where is the traffic coming from?
How easy is it for the user to engage
with the content?
How easy is it for the user to perform
the desired action?
Have you tested the site?
Test, test, test…
Like market conditions:
SEO is always evolving
Remember: it’s about the
For basic content writing
tips, consult the Google
Search Engine Optimization
Content, content, content
Let Conversions guide you
“When in doubt, plan broad.”
-Gregory House, M.D.
Scrape content from Work with anyone who
other websites says, “Black Hat is okay”
Believe anyone who Spam other websites
guarantees #1 rankings
Give up after a couple
Start a blog on another months
domain and expect Believe anyone who
it to boost your SEO the claims to have Matt
same as a blog under Cutts’ permission
your company’s website
would (1 to 1 linking)
(Image credit: http://myhosting.com/blog/wp-content/uploads/2009/08/
IT’S LIKE ANY CRAFT
IT TAKES TIME, PATIENCE AND YOU SELDOM GET
IT RIGHT ON THE FIRST TIME, BUT IN THE END
YOU WILL END UP WITH SOMETHING BEAUTIFUL
THAT WILL REWARD YOU.
(Image credit: http://www.artic.edu/aic/conservation/revealingpicasso/)
I THANK YOU - Nat Finn
WORK: NOT AS MUCH WORK:
APPENDIX: INDIANA-BASED SEO
RESOURCES OF NOTE
(new Hoosier Jay Baer)
BONUS TIP FOR REALTOR SITES -
Never take down a listing once it’s sold. Put up
a “sold” sign and update the content with a link
directing the visitor to a new page:
This will help add pages to your site.