To Tweet or Not to Tweet - for CPAs & lawyers

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A session on Twitter for CPAs and lawyers by Michelle Golden, hosted by BizActions (can be viewed & heard at http://www.bizactions.com/best-practices-webinar-series.cfm )

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To Tweet or Not to Tweet - for CPAs & lawyers

  1. 1. To  Tweet  or  Not  to  Tweet   By  Michelle  Golden   #BATweet  
  2. 2. Purpose?  
  3. 3. Purpose?  
  4. 4. Purpose?   1.  Customer  service/reputaAon  enhancement   •  CreaAng  proacAve  fan  base   •  Monitoring   •  Making  problems  right   2.  Business  development   •  Build  business  relaAonships   •  Interact   •  Share   •  Credibility   3.  Learn    (passive)  
  5. 5. How  do  you  define  credible?   •  Knowledge?   •  Being  a  resource?   •  Showing  an  interest?   •  Caring?   •  Being  available?   •  ConnecAng  people?   •  Saving  other  people  Ame?   image:  katetomlinson  (flickr)  
  6. 6. Image:  lydiaboote  (flickr)  
  7. 7. PresenAng  yourself.   •  People  are  ALWAYS  beRer  than  logos   •  Other  than  for  markeAng  or  cust  svc  rep,   all    CPAs  s/tweet  under  their  own  name   •  If  corp,  consider  “specialAes”   •  @firm-­‐construcAon   •  @firm-­‐nonprofit   •  Single  author  per  acct   •  Each  list  colleagues   Photo   
  8. 8. @name   •  IdenAty,  not  “user”  name  -­‐  easy   •  Short!  Every  leRer  counts   •  Not  all  caps,  no  _   •  CPA  (in  name  or  bio)   •  InteresAng  profile   •  Regret  your  @name?  How  to  change:   hRp://rickbuRs.com/how-­‐to-­‐change-­‐twiRer-­‐username  
  9. 9. Image:  mythoto  (flickr)  
  10. 10. IntegraAng  your  brand.   •  Feeding  the  pipeline   •  Custom  background     •  how  to  in  PPT  hRp://bit.ly/caUml4   •  TwiRer  click-­‐thru  landing  page   •  www.problogger.net/about-­‐darren-­‐rowse-­‐ problogger/  
  11. 11. Branding.   •  One  link:  consider  making  it  a  landing  page  for   twiRer  click-­‐thrus   •  Less  overwhelming   •  Call  to  acAon   •  Traffic  stats   •  Ex:  www.problogger.net/about-­‐darren-­‐rowse-­‐problogger/   •  TwiRer  background  page   •  Easy  on  the  text  and  links   •  Make  sure  no  template  gridlines  
  12. 12. Image:  brian-­‐ford  (flickr)  
  13. 13. Friends  &  followers.   •  Peers,  colleagues   •  Local  and  naAonal  media   •  Industry  experts,  associaAon  reps  
  14. 14. Avoid  the  noise.   •  Manage  your   reading   •  Lists   •  Third  party  apps   •  Time  limits   •  Turn  off   noAficaAons   Image:  theparadigmshider  (flickr)  
  15. 15. Winning  friends.   •  Be  friendly  and  helpful   •  No  auto  DMs,  no  spammy  posts   •  Make  lists  that  people  want  to  be  on   •  RT   •  Thank   •  Promote  others’  stuff  
  16. 16. What  to  tweet.   •  Be  relevant   •  The  lingo   •  RT-­‐friendly   •  TwiRer  RT  versus  manual   •  Always  aRribute  a  RT   •  FF?   •  Hashtags     •  TwiRerchats  &  Tweetups   •  Link  shorteners  
  17. 17. Integrated  markeAng.  
  18. 18. Overlay.     Begin   New  Sales     Per  Month   TweeAng   Integrate   Launch   website  into     Facebook  Page   all  markeAng   Launch  new   website   Teach  team   about  SM   Begin  SEO                                2003                  2004              2005                2006                2007                2008              2009    
  19. 19. Some  twiRer  graders.   •  Tweetgrade.com   •  TwiRer.grader.com   •  TwiRerranking.com   •  Tweetstats.com   •  Twinfluence.com   •  TwiRercounter.com   •  TwiRerholic.com   •  More:  oneforty.com  
  20. 20. When  SM  works.   •  Grassroots  markeAng  builds  relaAonships   •  Expect  lead  results  only  when  engaged   •  Be  a  reliable,  credible  source   •  People  do  more  business  w/people     they  know,  like  &  trust   •  Have  content  strategies  to  keep  it  alive!   20  
  21. 21. Thank  you.   michelle@goldenpracAces.com   goldenpracAcesinc.com   goldenpracAces.com  (blog)   @michellegolden  (twiRer)  

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