New Blog Process
   Prac..oners/Authors	
                                               Marke.ng	
  Dept	
                ...
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New Blog Development Process

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When creating a new blog in a professional firm (CPA, Lawyer, etc), there are several important considerations. Whether doing it yourself of sharing the work with marketers and programmers, you'll find the steps and sequence outlined in this chart.

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New Blog Development Process

  1. 1. New Blog Process Prac..oners/Authors   Marke.ng  Dept   Programmers   1.  Locate/iden.fy  passionate  authors   2.  Define  audience  (personas)   3.  What  do  they  read?    Where  are  they  on-­‐line?     ID  info  gaps  we  can  we  fill.   ID  resources  we  can  cite   3.  Assist  as  needed   ID  bloggers  to  interact  with.   3.  Decide  general  topic  ideas     (aka  categories)   4.  Is  there  a  theme?  Brainstorm  blog  name  ideas.   4.  Research  names.     Owned?  Buy  URL.   4.  Consult  w/crea.ve.  Design  concepts.     Technology  needs/constraints.   4.  Decide  pages  (author,  etc)  and  what  (firm  svcs)  to  cross-­‐promote    Set-­‐up/customize  tool   5.  DraC  10+  starter  posts   6.  Strategize  launch  promo.on   Populate  and  test   Train  “bloggers”   Refine   6.  Crea.ve  for  launch  promo.on   Integrate  w/firm  website   GO  LIVE!   5.  Write,  interact,  monitor     6.  Launch  promo.on   and  learn  from  stats   6.  On-­‐going  promo.on   ©  2010  Golden  Prac.ces  Inc  

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