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Tino Anyone Can Develop An App

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People carry their mobile every day, whenever and wherever they are. Immediate access to information and entertainment …

People carry their mobile every day, whenever and wherever they are. Immediate access to information and entertainment
is ever more essential in our lives. Paper guides, books, brochures and direct mailings are expensive to print,
waste paper and quickly become outdated and inaccessible.

The mobile phone is always at hand and is the ideal device to let you consume information and entertainment
when away from the PC. Mobile apps have enabled mobile devices to become a communication engine for all.

Tino is a Web tool, enabling everyone to create, attractive powerful mobile applications for up to 90% of all active mo
bile phones globally.

Tino is designed for users with no technical knowledge and has been designed for use in both business and consumer
environments.Tino is scalable and adaptable to integrate into an existing platform or as a standalone web tool.

Tino is unique as it reduces the cost and time investment for mobile applications as part of a marketing and business
strategy. Tino brings together creation and analytics and makes them more accessible.
Tino is constantly developing new rich features to ensure its evolving to reflect market and end user needs.

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  • Perfetti- cippichipmunk for vigorsolchewinggum. Won- theYellowPencilawardfrom D&AD (veryprestigiousawardfromdesign & advertising). www.awards.dandad.org Wewereverysuccessfulwith 3 milliondownloads…theypostedtheappontheirwebsite.Most of thedownloadswerefrompeoplefromoutside of their target market, whichis normal. Onlyabout 3% are fromtheir actual market. Mobangoclaims 5% comes fromthe UK.Ouraverageis 2 to 3000 downloads. Lynx- received 15k downloads. Wecreated 6 appsforthem…and haveupgraded/reskinnedthem. Lynx won the MMA award- best use of mobile marketing brandingAbsolut- weworkedwith Great Works agencyout of the US as well as directlywithAbsolut. This won anaward- best use of mobileadvertising in northamerica in 2008. (an MMA award)
  • Transcript

    • 1. Tino Mobile App Studio - Anyone Can Develop An App.January 2010
    • 2. About Golden gekko
      "We provide the technology that allows brands, content owners and publishers to deliver engaging applications to consumers across all device platforms."
      • Profitable organization founded in 2005
      • 3. Based in the UK with offices in Cambodia, Sweden, and Spain
      • 4. Working with 200+ media and digital agency partners and brands across Europe and US
      Some of our clients
    • 5. Golden Gekko – LEADING app developer
      • 100+ custom mobile applications delivered in the last 12 months
      • 6. Award winning apps for Unilever/Lynx, Perfetti, Absolut Vodka, Universal Pictures and more
      • 7. Preferred app development partner to 200+ media agencies
      • 8. Applications optimized and tested across 2000+ devices including Java, Symbian, Windows Mobile, iPhone, Android, Blackberry, LiMo, Palm Treo, Vodafone Widget and more
      • 9. GG Mobile Media Engine enables rapid, scalable and cost efficient mobile app development
    • WHAT DOES TINO STAND FOR?
      Tino Mobile App Studio is an online web service to create mobile applications
      • Quick and easy way to create great mobile applications for anyone with a creative idea or with a customer in need of an application.
      • 10. Supports functionality of 80% of app’s in Apple’s iTunes: fun apps, content driven niche apps, news, weather, cookbooks, guides, etc., etc. (Only high end games and selected high value applications are beyond scope.)
      • 11. Optimised and tested across 3000+ devices including Java, , Blackberry. Q1 2010 Symbian, Windows Mobile, iPhone, Android, LiMo, Palm Treo, Vodafone Widgets and more
      Tino makes mobile apps mass market ready
      • Simple entry platform for anyone who wants to build a creative mobile app
      • 12. Broad support of platforms to ensure broad reach
      • 13. Low barrier business model to keep costs at minimum
    • THE APPLICATION MARKET
      • The app revolution
      • 14. Apple started the App hype but the opportunity has already been around. Many Non-carrier platforms like GetJar have demonstrated the consumer’s appetite for apps.
      • 15. Why apps have succeeded over mobile landing pages
      • 16. Easy access through icons, overall “ease of use” argument
      • 17. Full functionality without needing to be online – lower data fees
      • 18. Fully integrable into the handset functionalities – richer, better features
      • 19. Who are the customers
      • 20. Gaming where the first driver and continue to be dominant part of total apps sold
      • 21. Big variety of simpler niche content apps: high value content, low technology complexity
      • 22. Basic fun apps continue to surprise in terms of usage, increasingly, brands create their own high value apps
      • 23. Players
      • 24. Many off-portal have captured the Java-App Market as it was underserved by MNOs or most Java based OEMs
    • Why use apps?
      • 8-10 million mobiles apps are downloaded everyday and the market is growing…
      • 25. Mobile apps are more effective than traditional mobile marketing channels – SMS and e-mail are often viewed as spam; the internet too expensive.
      • 26. Mobile apps are not just accepted by consumers, they’re trusted. According to GetJar, “8 out of 10 mobile app consumers would recommend a mobile app to a friend and a further 8 out of 10 happily download apps that contain advertising.”
      • 27. Mobile apps are a powerful part of promoting your brand and engaging your audience.  Provide enjoyable, relevant mobile content they will want to use everyday and you’ll place your brand in their hand - on the mobile desktop along with their closest friends.
    • TINO ARCHITECTURE
      Tino is based upon 2 core platforms with which Golden gekko has been running its own leading app campaigns for the last 3 years.
      Tino Mobile App Stuido User Interface
      Web UI developed uniquely for Tino
      TINO Services
      Tino Mobile App Studio Framework built on the GG mobile Media Engine and utilises GG Mobile Media Server.
      GG Mobile Media Engine
      Framework optimised for over 2000+
      Javadevices, JIL/Widgets, Symbian, iPhone & Android
      Platforms
      GG Mobile Media Server
      Operations platform to host, maintain and report usage
      on applications, mobile web sites and SMS services
    • 28. Summary of Golden Gekko Products and service offering
      • Services: Bespoke/ Tailor made applications and widgets for 90% of Global Handset Market
      • 29. Feature rich
      • 30. Pioneering technology
      • 31. Covers all platforms – iPhone, Android, JIL, Windows Mobile, J2ME and more.
      • 32. Product: Tino Mobile App Builder– In house developed platform that creates and publishes java applications and widgets via a web interface.
      • 33. Simple to user interface designed to be used by users with no technical skills
      • 34. Reduces barrier of entry for publishers and content owners
      • 35. Create rich editorial/RSS feed based applications and widgets. Includes sounds and images
      • 36. Porting to all devices formats - in development
      • 37. Tools – Emulator and SDK’s to support platform requirements
    • Tino Mobile app Studio in detail
    • 38. Tino Mobile app builder - what is it?
    • 39. Brief Tour Round Tino
    • 40. Tino Mobile app studio is a simple 5 step approach to building app’s
    • 41. Editing Templates is easy with clear frameworks and an emulator that shows work in progress
    • 42. Tino allows for customisation to colour schemes, background images so all apps can be exclusively branded.
    • 43. Tino also hosts the app created for the duration of a license providing web links and the downloadable app for all versions available. All apps can be edited and updated as many times as needed
    • 44. Why use Tino?
      • Economical - reduced costs for device/platform porting, testing and optimization
      • 45. Can be a white-label product integrating into existing billing solutions
      • 46. Consistent and solid user experience across most devices & platforms
      • 47. Ongoing updates to support latest devices and functionality
      • 48. Supports 85% of Global handset market including low end handsets
    • Who uses TINO?
      • TINO is positioned as the development environment for mobile applications outside the gaming market.
      • 49. It caters towards
      • 50. Agencies – that need to build a mobile application as part of their digital campaign
      • 51. Content Publishers - that want an “app version” of their portal or newsfeed
      • 52. Content Owners – that want to monetize / present their content in a new way
      • 53. Business App Developer – to build bespoke nice applications
      • 54. “Hobbyists” – with a creative / fun idea that they try to execute
    • Tino Partner Road Map
    • 55. Tino Case Study – Barcelona app
      The icon chosen for the app is installed among other games and applications on the phone for easy access at any time. *
      • Opening Screen - While the application loads a splash screen appears which can contain a full sized image
      The main Menu Page decides the structure of the application
      Thumbnails and text can be included
      Sub-menu pages can be included for a more complex architecture
      *In future releases it will be possible to assign a URL to the icon for direct connection to a mobile e internets ite.
      Below - Menupage for the structure of the application
      Your image selection for an opening screen is presented while the application loads
    • 56. EXAMPLES
      Menu Page
      • The main Menu Page decides the structure of the application
      • 57. Thumbnails and text can be included
      • 58. Sub-menu pages can be included for a more complex architecture
      Sub-page of one of the menu options
      Menu page for the structure of the application
    • 59. Examples of Tino app’s
    • 60. Thank you
      Contact
      Caroline van den Bergh – Head of Products
      cv@goldengekko.com

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