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Monetising Mobile- How to make Apps cheaply
Monetising Mobile- How to make Apps cheaply
Monetising Mobile- How to make Apps cheaply
Monetising Mobile- How to make Apps cheaply
Monetising Mobile- How to make Apps cheaply
Monetising Mobile- How to make Apps cheaply
Monetising Mobile- How to make Apps cheaply
Monetising Mobile- How to make Apps cheaply
Monetising Mobile- How to make Apps cheaply
Monetising Mobile- How to make Apps cheaply
Monetising Mobile- How to make Apps cheaply
Monetising Mobile- How to make Apps cheaply
Monetising Mobile- How to make Apps cheaply
Monetising Mobile- How to make Apps cheaply
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Monetising Mobile- How to make Apps cheaply

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  • 1. Golden Gekko <br />Reducing the barriers - ‘How to build apps quickly and cheaply’<br />
  • 2. Golden Gekko Achievements<br /><ul><li> 140+ mobile applications delivered in the last 12 months. Working with media and digital agency partners across Europe and US
  • 3. Executed mobile marketing campaigns across over 30 countries during the past 4 years
  • 4. Reached over 30 million mobile users worldwide in 2009 with campaigns and services
  • 5. 4 wins at the MMA Global Awards. 2 of them as a silent partner. </li></li></ul><li>Barriers of entry to creating app’s <br />Too many barriers preventing quick app distribution to the mass market<br />
  • 6. The Barriers<br />The utopia is reaching mass market by developing cross platform<br />
  • 7. The Barriers<br />Too expensive or ROI not clearly defined for brands to accept the high expenditure <br />
  • 8. The Barriers<br />Resource and infrastructure are external yet client wants control <br />
  • 9. The Barriers<br />Managing expectation – enabling client control, removing the middle man who doesn’t understand your customer like you do!<br />
  • 10. The Barriers<br />Your Product? <br />Confusion on how to seed, market and distribute apps – too many apps too many stores<br />
  • 11. Our solution <br />An easy to use web tool <br />No programming or advanced technical skill to create an app <br />Cross platform – Java, Blackberry with Android and iPhone <br />
  • 12. 5 easy steps <br />Features included<br /><ul><li>RSS and XML feeds
  • 13. Embedded video, sound, images (including animated gif)
  • 14. Hyper-linking all images
  • 15. Questionnaire and forms
  • 16. Send to a friend
  • 17. In app updates
  • 18. Unlimited editing of text and images
  • 19. Also fully white-labelled</li></ul>Operations <br /><ul><li>Free hosting for a year
  • 20. Updated device list
  • 21. Data capture</li></li></ul><li>Creating apps quickly<br /><ul><li>Tino allows for pro-activity in creating apps quickly
  • 22. Build an app in around a few hours</li></li></ul><li>Cheaper costs <br />Start from £500 which includes hosting for a year and unlimited editing of static text and images <br />Professional subscription; £6k for 200 apps per month – average cost per app = £30<br />
  • 23. Summary<br />The barriers are coming down and we can help overcome<br />Bespoke still remains and will not be replaced BUT we need to allow for brands to test and understand the investment before they commit.<br />Golden Gekko has the solution – Tino Mobile app studio <br />Try it! Free demo access for 30 days.<br />
  • 24. Contact<br />Caroline van den Bergh | Head of Products <br />Mobile +44 7824881119|<br />caroline.vandenbergh@goldengekko.com<br />

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