APP STORE DOWNLOADS iPhonepassed 10.000.000.000downloads (January 2011) Last billion took 1 month = 33.400.000/day Androidpassed 3.000.000.000downloads in Jan 2011 Ovi Storeis doing 5.000.000downloads daily BlackBerryAppWorld3.000.000daily downloads from40.000.000 registered users iPaddid 35.000.000app downloads in first 65 days GetJardoes 5.000.000daily downloads
SMARTPHONE OWNERS USING APPS (UK)
THEY HAVE AN APP The average Britishsmartphoneownerdownloads15apps totheirhandset, keeps12of them, and uses5 every day
Paid App Stats Apple has paid out more than $2bn to iOS app developers In February, AdMob found that 50% of iPhone owners buy at least one paid app a month The average paid iPhone app has sold 101,024 copies over a lifetime of 261 days 7% of iPhone and iPod touch owners have spent more than $50 on games in the last three months
Apps Per User iOS users have an average of 37 apps on their devices, compared to 22 for Android users and 10 for BlackBerry users (Sep 2010) The average smartphone owner downloads 15 apps to their handset, keeps 12 of them, and uses 5 every day (Sep 2010) iPhone users download 60 apps a year (Sep 2010)
How to determine success Your product? Reaching the right…
Engagement level & frequency
Set objectives and measure!
Monetisation Weather it’s B2C revenues, brand building, service & transactional, business support systems… everyone expects a great ROI!
Further Insights Most developers offer a lite version and pro version of their apps whereas it is critical that the pro version really offers something beyond everyone else for customers None of the F1 Team apps are paid apps but several of the F1 results apps are Great ratings and updates are critical in keeping people buying apps Most premium apps are games. Currently almost all F1 Teams use the same game publisher (Fishlabs)
How to monetise There are 5 basic ways of monetising apps: Paid for apps (across appstores) In-app payments Subscriptions Sponsored apps (e.g. HP, Operator, etc) In app advertising Recommendation: Monetise through sponsorships (e.g. by an operator) in combination with in-app payments for exclusive content and potentially a subscription.