User Testing- guiding the way to success


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How to carry out user testing on mobile applications and web for guaranteed success.

Published in: Technology, Design

User Testing- guiding the way to success

  1. 1. (Replace with full screen background image) User Testing Guiding the Way to Success
  2. 2. 2 The two parts of User Testing Usability Testing A systematic observation under controlled conditions to determine how well people can use the product or service. Concept Testing Tests the appeal and potential success of a new product or service before it is launched. For mobile this means testing how people use a specific application or website on the mobile device.
  3. 3. 3 Testing will help you identify: navigation errors (failure to find something), presentation errors (failure to understand something), control usage problems (failure to use something), understand how people use the service and get user feedback on the general appeal of the service. Usability Testing should take place throughout projects from the initial design to the last sprint to give you time to address the issues during the design and development process. What we think
  4. 4. 4 Types of User Testing Guerrilla Usability Testing Informal user involvement with little or no budget available. Lab Usability Testing User involvement in design phase to understand needs and use patterns. Contextual Usability Testing User involvement in the right environment. Remote Usability Testing User research located elsewhere than user. LAB TESTING CONTEXTUAL TESTING REMOTE TESTING GUERRILLA TESTING
  5. 5. 5 Test the app with your target users during development and chances are pretty high that you will develop something the users want and find engaging. By doing at least one type of User Testing you avoid ending up with a product that only contains your own company’s requirements. What we think
  6. 6. 6 Minimum Testing Requirements 14 people that do not have a personal interest in the app. A distribution tool for test versions of your app such as TestFlight. A survey tool to get anonymous feedback from test users. A test plan including the testing activities listed in this document. A project plan that takes both user feedback and implementation of this feedback into account during all phases of development.
  7. 7. 7 Involving users in the development process doesn’t have to be hard. All you need are a handful of free tools and a commitment to collect as much user feedback as possible so that your app can reach its full potential. What we think
  8. 8. 8 Testing Materials Low Fidelity Prototyping Quick mockup of ideas in an interactive form that brings them to life to elicit feedback. It could be a paper or digital format based on rough sketches or wireframes. High Fidelity Prototype Interactive tappable mockups presenting the main screens and main functionality of the app without real data. Real App Anything stretching from a feature complete app to a product that is close to launch.
  9. 9. 9 You can do User Testing during any phase of your project. From presenting conceptual sketches of your app idea to exploring sophisticated tools that record the user-screen interaction. It doesn’t matter which one you choose, just find one that works for you. The most important thing is that you do User Testing to begin with. What we think
  10. 10. 10 Other Testing Activities A/B Testing Offering alternative versions of your product to different users and comparing the results to find out which one performs better. Surveys A quick and easy way to get feedback from a large group of people. Ideally they include a set of yes/no questions but also gives users the opportunity to provide additional feedback.
  11. 11. 11 You can put as little or as much effort as you want in User Testing, but be aware that the payoff will be relative to the time spent. We have heard many clients claim there is not enough time to carry out User Testing, but it is common sense that this is precisely one aspect of app and mobile web development you do not want to skip. What we think
  12. 12. (Replace with full screen background image) Example Case Usability Testing for mFriend app
  13. 13. 13 Background mFriend is an app developed as part of the Golden Gekko University that is designed to help people have healthy sex. It provides support and information about things like correct treatment for sexually transmitted infections. The following slides contain examples of findings from the User Testing made for mFriend and the solutions that followed.
  14. 14. 14 Usability Challenge #1 The app contained an inbox that was empty the first time the user opened up the app. The users did not know if, how or when they were going to start receiving messages which created some confusion for them. By adding an informative text on how the messages worked and could be managed within the app, we removed all uncertainties.
  15. 15. 15 Usability Challenge #2 The app contained a section named “I’m just looking for info”. Our test users tended to go there no matter the situation since they were, in some sense, always looking for information. This ultimately meant that the app became less efficient in providing the correct answers. The section content and name was changed to contain only the most critical information (where to find your nearest sexual health clinic). Now the users’ choices within the app became more clear and they started following the expected user flow.
  16. 16. 16 Why is it important? User Testing is an integral step in providing a mobile solution. Both time and money can be saved by identifying and addressing usability issues before development starts. For you as a company, this will ultimately lead to better products, less risk and deeper insights. User-led projects will also help get your products to market more quickly.
  17. 17. 17 It is never a bad thing to find usability issues when carrying out User Testing. Quite the opposite. As long as you have a sprint plan that takes user feedback into account, it simply means you will be more successful once you launch your latest website or application! At Golden Gekko we have committed to include User Testing in every project going forward. We recommend you do the same so that together, we keep on delivering high-quality mobile solutions. Conclusions
  18. 18. web email Fighting for a world full of mobile solutions since 2005