GG General Presentation 120209


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Presentation about Golden Gekko and our offering.

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GG General Presentation 120209

  1. 1. About Golden GekkoWho we are and what we do. 2
  2. 2. About UsCross platform specialists since 2005Team of 130+ people across 5 countries+400 apps in the past 12 months + + +Your business is here… And Here And also here… too… here. 3
  3. 3. About UsMore than 100 brands and agencies have put their trust in us. 4
  4. 4. Working with us 5
  5. 5. PortfolioAn extract of our projects. 6
  6. 6. PortfolioNational Guard Drop Defender! the new 3D AR game by the US Army National Guard Augmented Reality is the concept of superimposing virtual content (such as rich 3D graphics) on top of a view of the real world as seen through your phones camera. Fly your helicopter through an immersive 3D environment as you take the lead on an exciting rescue missions. Just download the AR marker and play! 7
  7. 7. PortfolioVW Passat Mobile Web 8
  8. 8. PortfolioO2 PriorityMomentsPriority Moments is a clevernew mobile service just forO2 customers. It brings you great nearby offers and experiences exclusive to O2, with a handful picked from the best already in the market - from some of the UK’s most well-loved brands. Launched in July 2011. 9
  9. 9. PortfolioO2 Priority MomentsCommercial 10
  10. 10. PortfolioO2 Priority Moments Top Vouchers 1,3 M No. 39 in App Downloads Domino’s Pizza Store O2 Retail Pizza Hut Holiday Inn Toni and Guy 4 star rating 200 K redemptions 11
  11. 11. PortfolioBAA HeathrowAirport GuideEverything you needfor an easy journeyto and throughHeathrow. Live flight tracking. Notifications of flight status updates. Interactive terminal maps. Travel planning tools, security guide. Shop and restaurant listings and more. 12
  12. 12. PortfolioReutersCurrency Converter. 13
  13. 13. PortfolioBloombergLive Finance Data. 14
  14. 14. PortfolioToyota YarisSee the new Toyota Yaris inall its glory. View photos of the new Yaris. View video on the Yaris in action. Play Yaris game. Share on Facebook. Read all the stats you’d want to know. 15
  15. 15. PortfolioMy DogSocial mobile platform for doglovers. My Network: meet, connect, socialise, and share with dog lovers Share photos with other dog lovers Out & About: dog friendly pubs, beaches, cafes, hotels and other venues where your dog is welcome too; travel tips and advice on tracking and finding your lost dog Directory: find dog care professionals near you from over 25,000 names in 20 categories Profile: calendar sync your dog care essentials, all your dog’s vital stats in one place Dog Care/Dr Dog: tips and suggestions on food, health care and dog training Advisor: Advice on choosing the right dog breed Advice on tracking and finding your lost dog Read tips on how to travel with your dog 16
  16. 16. PortfolioEuropean DirectoriesYellow Pages in 8 countries. 17
  17. 17. PortfolioMercedes GPPetronasF1 Mobile App. Client: Mercedes GP Petronas Team Launched 2011 Challenge To showcase the F1 team s racing capabilities and Heros initially on HP WebOS and later on Android, iPhone and BB. The application includes racing images and videos as well as a community forum for team fans Budget 55.000 euro for HP WebOS Result Live campaign 18
  18. 18. PortfolioF1 LiveTimingsLive Statistics fromFormula 1. Client: FOM (F1) Developed and launched in 2009 Challenge Integrate directly with the F1 live timing server which provides live stats for TV and web from the F1 races around the world. The app had to sync the data by the second exactly with how it is displayed on the web but optimized for a smaller screen. Budget 80.000 euro over 4 months Result Over 300.000 downloads in 2009. 19
  19. 19. PortfolioVodafoneMcLarenMercedes F1“Build brand awareness andreach min 0.5m customers.” Exclusive news and behind the scene interviews with Lewis Hamilton, Heikki Kovalainen, the pit crew and lots more. Daily team news, Formula 1 news, real time race information, results, championship standings and new videos added throughout the season. Delivered for Java and Widget. Distributed via SMS, Web, Appstores and Bluetooth. Application launched in 10 territories. Budget: 60.000 euro over 5 months Result: Over 600.000 successful downloads. 20
  20. 20. PortfolioMango MNGfor iPad & iPhone Look, Style, Shop. 300.000+ iPhone downloads first three months For Mango and in collaboration with Vasava. Features Updates on collection and new releases Peek previews on new arrivals Browse the Mango collections Mix & Match - Dress up a doll or yourself by taking a picture of you then drag & drop clothes onto your body. You can rotate and resize the clothes Share your image via email Add items to wish list to save favorites Exclusive discounts and promotions Add items to shopping basket and buy Store locator Social sharing on Facebook or via email 21
  21. 21. PortfolioMango MNGfor HP PalmPad 22
  22. 22. PortfolioMango H.E.for iPad & iPhone Look, Style, Shop. After the success of the Mango MNG application, Vasava assigned Golden Gekko to develop an iPhone application also for the male collection H.E. Mango s HE app was launched on 28th of June 2010 Features News on collection and brand Early peek on novelties Exclusive discounts and promotions via mobile coupons Whish list to save favorite Share on Facebook or via email Store locator 23
  23. 23. PortfolioMalibu IslandBowlingMobile game to promoteMalibu’s Coconut and Melon. Game launched and available in the USA and Canadian AppStore with over 8M downloads 80% of users played multiplayer with a friend promoting the game further Features: Malibu branded bowling game User bowls against Malibu bottles Modes for one and two players Selection of the ball (coconut or melon) Selection of game background (one of five) 24
  24. 24. PortfolioBacardi 25
  25. 25. PortfolioJohnny Walker 26
  26. 26. PortfolioDespicable MeZap A Minion promoting themovie Despiclable Me Features: Story oitline Trailer Game based on the story of the movie Scenery related to the movie and recognizable from other channels Characters included in the game 27
  27. 27. PortfolioDespicable Me iPad version. 28
  28. 28. PortfolioBunnybeat For HOP, the movie. For Eastern Universal Pictures Golden Gekko developed the movie HOP, telling the story of the teenage son of the Easter Bunny who leaves home for Hollywood to pursue his dream of becoming a drummer. 29
  29. 29. PortfolioPhotoboxEurope’s No.1 online photoservice going mobile Upload of photos from device to online Photobox account Add photos to albums and import photos from online Albums Share photos Rich display of photos and slide show features. 30
  30. 30. Tino Mobile App BuilderBuild apps yourself. In a day or two. 31
  31. 31. Made withCreate yourown mobilecookbookDo it with Tino in just one day. Package content Design Build Launch and market in just a few days for most major platforms 32
  32. 32. App DevelopmentOur Approach. 33
  33. 33. App DevelopmentIn mobile fragmentation isforever, deal with it. Golden Gekko has been handling the challenges of mobile fragmentation since our start in 2005. Java was the dominant platform standard for mobile app development. At the time mobile app development had already become complex due to a myriad of device manufacturers and platforms so we developed the GG Mobile App Framework allowing us to support up to 95% of all smartphones and feature phones globally. Since then the platform landscape has evolved with iOS, Android, Blackberry, Windows Phone 7, Meego, Bada and WAC being large players creating great opportunities for developers, but also even more fragmentation challenges. The following slides shows a technical overview giving a high level explanation how Golden Gekko’s App Framework handles the fragmentation today in order to make our development cost efficient and our applications as fast and reliable as possible. 34
  34. 34. GG TechWe level out platformcapabilities. Each plaform has it’s own proprietary feature set and capabilities. For flexibility, speed and reliability we build native apps extended with our unique library containing 100+ components for leveling these capabilities out. This means our customers can benefit from utilising all technical possibilities in a cost efficient way. 35
  35. 35. Our Design ProcessExplanation. We encourage the process to be as collaborative as possible .- You are experts in your business and we need to learn from that expertise to incorporate High level Designs & Art concept definition Step 1 is we present our proposed high level concept. Steps 2, 3 and 4 are driven by our collaboration with you to find the full solution to fulfill your objectives. Complete Complete Wireframes designs 36
  36. 36. GG TechGG QA Phases Acceptance Maintenanceprocess Pre testing Early testing Mature testing testing testing Jira smoke test Jira smoke testinput Jira kick-off task Jira tasks Jira tasks Jira tasks task task Test lead writes Test lead writes Test lead writes Test lead writes Test lead writes test cases test cases test cases test cases test cases QA Manager QA Manager QA Manager QA Manager QA Manageractivity selects test lead selects test lead selects test lead selects test lead selects test lead QA Kick-off QA Kick-off QA Kick-off QA Kick-off QA Kick-off meeting with TPO meeting with TPO meeting with TPO meeting with TPO meeting with TPO Test lead writes Test lead writes Test lead writes test cases test cases test cases Test lead Test lead presents project presents project to QA to QA QA Kick-off QA Kick-off QA Kick-off QA Kick-off QA Kick-offoutput Test cases meeting with TPO meeting with TPO meeting with TPO meeting with TPO meeting with TPO Test lead writes Test lead writes Test lead writes Test lead writes Test lead writes test cases test cases test cases test cases test cases Test lead Test lead presents project presents project to QA to QA 37
  37. 37. App Store DistributionIntroduction. 38
  38. 38. DistributionIntroductionInsights about app distribution. Generally the most efficient way of generating traffic to a mobile campaign is by exposing the campaign through the mobile channel from the beginning. Click-through-rates from mobile banner advertising for normal marketing campaigns is about 1-5% on mobile but for free applications such as the ones offered by Golden Gekko click-through-rates have been 15-20% and in some cases above 50%. The click-through rates are also in the same magnitude when using SMS to promote new services but the cost is higher and the risk of being accused of spamming is also greater. Another alternative is to tag along on existing communication channels and campaigns using TV, Web and Magazines but conversion ratios are usually low and the ad-space could potentially be used even more efficiently for other types of campaigns. Finally the most impressive results seen to date have been based on a combination of PR and appstore/community distribution. Most news channels still consider mobile marketing and applications exciting and are happy to write about it as long as the service is useful to the consumers. 39
  39. 39. DistributionOur OfferingWe distribute apps on globalapp stores. Golden Gekko (GG) distributes, seeds and promote the client’s mobile application/s across various online application stores and application directories targeting the countries as agreed by the parties. Additionally, the application distribution channels will be monitored, managed and results will be reported to the client throughout the campaign. Golden Gekko manages the content, reviews, ratings, etc across the application stores and application directories. Copy and design is optimized on an ongoing basis by GG. 40
  40. 40. DistributionThe Main App StoresGolden Gekko is a trusted partnerof the top 50 global app stores.The list of app stores below shows some of the app stores we’re frequently using for global distribution.Similar to the global ad networks we consider the complete list of distribution sources including local app stores tobe confidential. Apple App Store - Mobile9 - Google Android Market - Getjar - Mobango - http;// Nokia Ovi - Blackberry App World - Vodafone - Mobilerated - Appia - - 41
  41. 41. DistributionKey DeliverablesPlanning Design Implementation................................................ ................................................ ................................................Planning the campaign Designing the appstore Uploading the app or links toincluding analyzing app stores information pages including the app for each of the appto be included, potential activation instructions, user stores and directoriesdownload figures per profiles, copy and graphics including copy, graphics,country, most cost efficient together with the client and specifying devices for eachpaid for downloads and get sign-off. version of the application andproviding a recommendation setting up reporting. Create initial reviews and ratings to position the app.Paid Distribution Evaluation Reporting................................................ ................................................ ................................................Set up the paid for targeted Evaluate number of Monthly reporting of numbercampaigns (PPD) for Getjar downloads by country, device, of downloads per region perand Mobango to boost source and evaluate the distribution channel.downloads (Optional). conversation rates for each layer of the campaign. Golden Gekko will provide recommendations on an ongoing basis on how to improve campaign performance if required. 42
  42. 42. PARTNERSHIPSBecause together we are stronger 43
  43. 43. DistributionPartnershipsMMA WAC Telefonica O2................................................ ................................................ ................................................Regional member with active Pioneers in implementing the Partnership on internalinvolvement in both Sweden Operator In-App billing projects & app development& Spain. system. for Telefonica’s customers.Organize events & meetings Close collaboration with WAC Shared office space inperiodically that help to boost in R&D projects. Telefonica O2 London.the mobile marketing industry. 44
  44. 44. emailmobile