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Developing an actionable mobile enterprise application strategy
 

Developing an actionable mobile enterprise application strategy

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Enterprise mobility is one of the most exciting opportunities within the workplace these days because of all the change management opportunities it provides organizations. There is a real paradigm ...

Enterprise mobility is one of the most exciting opportunities within the workplace these days because of all the change management opportunities it provides organizations. There is a real paradigm shift occurring in terms of how organizations are looking at their business processes and how they can change – really CHANGE – them with mobile enterprise applications.

This 3 part series will guide you and your enterprise through:
1. Developing an actionable mobile enterprise application strategy
2. Creating a mobile enterprise application business case
3. Choosing the right Mobile Enterprise Application Platform (MEAP) partner

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    Developing an actionable mobile enterprise application strategy Developing an actionable mobile enterprise application strategy Presentation Transcript

    • The essential guide to becoming anPart 1:Developing an actionablemobile enterprise applicationstrategy
    • The essential guide to becoming an enterprise app rock star (Part 1)2IntroductionEnterprise mobility is one of the most exciting opportunities withinthe workplace these days because of all the change managementopportunities it provides organizations. There is a real paradigm shiftoccurring in terms of how organizations are looking at their businessprocesses and how they can change – really CHANGE – them withmobile enterprise applications.This 3 part series will guide you and your enterprise through: 1. Developing an actionable mobile enterprise application strategy 2. Creating a mobile enterprise application business case 3. Choosing the right Mobile Enterprise Application Platform (MEAP) partner Source: Symantec 2012of businesses aremaking line-of-businessapps accessible frommobile devicesOverHalf
    • The essential guide to becoming an enterprise app rock star (Part 1)3Developing an actionable mobileenterprise application strategyMost businesses need an execution plan and roadmap for mobile enterprise applicationrather than a strategy. Too many companies spend months and months developingstrategies and usually come up with a plan that simply justifies what they wanted to do inthe first place. That is why we have developed the fast track process for mobile enterpriseapplication strategy.The process consists of 5 simple steps that almost every company could deliver inabout 4 weeks: 1. Evaluate how your company and employees use mobile devices and applications today 2. Benchmark competitors and companies in adjacent industries 3. Interview key stakeholders and identify use cases where mobile can transform your business 4. Prioritise the use cases based on opportunity size, complexity, cost and commonality 5. Analyse use cases and determine which processes should be centralized across the businessWe will explore each one of the deliverables here to get you started with an actionable fasttrack mobile enterprise application strategy.
    • The essential guide to becoming an enterprise app rock star (Part 1)4Evaluate how your company andemployees use mobile todayWhether it’s accessing and sharing files, synchronising calendars, managing tasks orpresenting to customer off iPads - most companies are in for a big surprise when they realisehow much their company already uses mobile applications.This exercise brings to life many opportunities and challenges. The upside is that theemployees are already mobile application savvy and the downside is that there is no or littlecontrol of company data and devices.This leads you to the first two activities of your mobile enterprise applicationstrategy:1. Implement a mobile device management platform (MDM) and mobile applicationmanagement platform (MAM) if you don’t have one or upgrade it if it doesn’t tackleyour newly discovered security challenges.2. Consider quick wins for securing and consolidating existing enterprise apps used bythe employees, such as a document repository managed by the company rather thanemployees (Box, Dropbox, SharePoint, etc), professional accounts for notes and taskmanagement (Evernote, DoIt.IM), contact sync and backup services.1How are your employeesusing apps today?halfof employees use tablets for both business andpersonalof employers expect to invest in an MDM solutionthis yearof Info workers use three or more devicesSource: Symantec 2012
    • The essential guide to becoming an enterprise app rock star (Part 1)5Benchmark competitors andcompanies in adjacent industriesThis could be challenging for enterprise apps since enterprise apps are usually not availableon the app stores. Thankfully most companies and vendors like talking about what they doand therefore a lot of information is available online: • Search for initiatives online by competitors • Look for market research on enterprise apps in your industry • Check out case studies in your industry by the major vendors • Identify companies from adjacent industries and see what they are doingBenchmarking is the best way to inspire and get buy-in from management (especially whenthey are skeptical about deploying apps), but the most valuable information for your strategyis identifying the “working knowledge” from other companies:1. Strategic success: By learning from the failures of others (and their own priorfailures), marketers may learn how to succeed in future.2. Strategic failures: An application fails when it does not meet the objectives thatwere established before its release.2How have otherssucceeded or failed?
    • The essential guide to becoming an enterprise app rock star (Part 1)6Interview key stakeholders andidentify use cases where mobilecan transform your businessThe best way of understanding the business needs is to ask the people that can most benefitfrom mobility services. Ask C-level executives, secretaries, warehouse employees and ITsupport staff to answer the following:As an [actor] I want [action] so that [achievement].This use case model is an excellent tool to communicate with users and stakeholders aboutmobile services in a language they can understand and set you up for the next two actions ofyour enterprise mobility strategy:1. Break down a system into manageable pieces.2. Begin to define the functional requirements.“The hardest single part of building a software system isdeciding precisely what to build.” - Fred Brooks3What use cases cantransform our business?transformativeno wayusefulniceto have
    • The essential guide to becoming an enterprise app rock star (Part 1)7Prioritise the use cases based onopportunity size, complexity, costand commonalityUsing the methods above companies easily identify 100s of potential use cases whereenterprise mobility services can improve process and help their employees day-to-day work.The challenge now is to focus on the ones that will have the biggest impact and a few quickwins. Take all the use cases and rank them from 1 to 10 across the following:• Opportunity size: How much could it cut costs, improve productivity or increaserevenue? (Where a 10 means it is a big opportunity)• Complexity: How difficult or simple is the implementation? (Where a 10 means it isan easy implementation)• Cost: How much is this puppy going to cost you? (Where a 10 means it is a lowcost)• Commonality: Is the use case applicable across multiple lines of business? (Wherea 10 means it is applicable across the entire business)Calculate and...1. Identify the top scoring use cases as well as a few quick wins to focus on.2. Develop a roadmap for the next 12-18 months (Expect it to change over time asyou’ll be learning from the initial development and user feedback).4What will have the biggestimpact?CheckMate
    • The essential guide to becoming an enterprise app rock star (Part 1)8Analyse common needs across thebusinessMost businesses have multiple business units (Sales, Marketing, Field workers, HR, Finance,IT, etc) with different mobility needs, but this does not mean that you will not find synergies.Any company planning to deploy more than 3 enterprise apps should consider a MobileEnterprise Application Platform (MEAP) as part of the strategy to share technology, minimizetime to market and cut development overhead across business units.Use the results from the use case prioritisation exercise in Step 4 (“Commonality”):1. Identify what use cases, if any, would make sense to provide centrally in theorganization and start mapping out the requirements.2. Set aside budget for a MEAP which centralises global functionality, but allowsindividual business units the freedom to develop their own apps (more on MEAP inSeries 3).5What use cases shouldwe provide centrally?
    • The essential guide to becoming an enterprise app rock star (Part 1)9ConclusionNow that you have a mobile enterprise application strategy basedon REAL business needs, it’s time to get buy-in and convincestakeholders to spend adequate amount of money to succeed withexecution.For more information on how to become an enterprise app rock star,stay tuned for Part 2 and Part 3 of the series:• Part 2: Creating a mobile enterprise application business case• Part 3: Choosing the right Mobile Enterprise ApplicationPlatform (MEAP) partnerCan’t wait? Contact us and we will send it via email.