PAID MEDIA
OWNED MEDIA
EARNED MEDIA
PLANNING YOUR
MOBILE CAMPAIGN
Includes all the display media seen on
websites, apps, p...
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Driving traffic-apps-mobiles-sites-infographic

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You may have the best app out there, but if you don’t market it correctly no one will know about it. In this infographic you can learn how to work to your best advantage to drive traffic to your app or mobile site.

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Driving traffic-apps-mobiles-sites-infographic

  1. 1. PAID MEDIA OWNED MEDIA EARNED MEDIA PLANNING YOUR MOBILE CAMPAIGN Includes all the display media seen on websites, apps, posters, e-mail messages as well as TV Commercials, Radio and more. Consists of all the websites, apps, mobile sites, Facebook pages and blogs that your brand owns and manages. One of the most powerful types of media because it is the kind that you get through recommendations, public relations, sharing, organic search traffic, and news articles. Added plus... it’s FREE! Face book App Store Blogs Sites Medi a Viral M arketing SEO Featu redAppS tore Indoo rPrintAd. Outd oorAd. Televi sion Goog le Admob Tapjo y Webs ite Slide share YouTu beVideo E-mai lNewslett er Socia lMedia CONTENT What is said and how it is said is IMPORTANT DESIGN VISUALS give your brand a personality BECOME A CONTENT CREATOR LOVE AT FIRST SITE CONTENT WHEN WRITING, APPEAR HUMAN TRY NOT TO ATTACH EVERY POST WITH A CALL TO ACTION START A CONVERSATION WITH YOUR USERS 01 02 03 You need to use solutions that will allow you to TRACK AND ANALYZE YOUR TRAFFIC TO OPTIMICE IT. Analytics GOLDEN GEKKO IS A LEADING MOBILE SOLUTION PROVIDER OF NATIVE APPS, HTML5, MOBILE WEB AND BACKEND PLATFORMS. OUR 150+ CLIENTS INCLUDE BUDWEISER, TELEFONICA, SAMSUNG, JAGUAR, HEATHROW AIRPORT, VODAFONE, UNILEVER, P&G AND H&M. SOURCES: Techcrunch, Admob, Econsultancy, Mobilemarketer, Pocketgamer, Trutower, Appannie, Facebook, Jeffhasen, Marks and Spencer, Denizencompany, Theverge, Dishmo, Alexa, Itunes, Vimeo, Forbes, Nielsen, Adage, Nestivity, Cmbinfo, Appreviewcentral, PhoneArena.com, Flurry and Gartner. Be sure to have at least a landing page that is mobile-friendly and includes app download link. Remove a user from your mailing list if they request to stop reciving newsletter or sms messages. Don’t forget to freshen up your promotional efforts and track result. MARKETING PITFALLS HALF-BAKED CALLS TO ACTION HOLDING YOUR USERS HOSTAGE ONE-TIME EFFORT It’s all about the packaging. Your product (the app) plus any visual elements. CONTEXT Through visuals you can show the context of your app. Let the user know what your app is, why they need it and how to use it. 1.9 & EXECUTION MEASURE IMPACT & OPTIMIZE MARKETING PITFALLS & 9.5 8.2 9 10in Digital distribution is changing the way the world does business. +2 48% WEATHER REFERENCE 3.7 3.4 73 63 55 70 61 54 NEWS TRAVEL 5.2 2.6 73 57 50 60 51 45 SPORTS: SCORES 4.8 67 58 51

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