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Watermelons - Facebook Contest Case Study by Golden Phoenix
 

Watermelons - Facebook Contest Case Study by Golden Phoenix

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    Watermelons - Facebook Contest Case Study by Golden Phoenix Watermelons - Facebook Contest Case Study by Golden Phoenix Presentation Transcript

    • w w w. g o l d e n p h o e n i x . c o
    • SUPER SANTAContest- by Golden Phoenix
    • About WatermelonsWatermelons is the only store in India which provides everything related to kids underone roof, especially when it comes to kids interiors. Watermelons bridging the gaps byproviding high quality kids products at a reasonably affordable price. It is the first brand tointroduce hydraulic storage technique in Kids Beds in India. Another USP of Watermelonsis its wide range of Chalk Board and Glow Away paints that it offers.Products it deals with: Furniture,Floorings, Wall Decorations,Furnishings, Bathroom Accessories,Baby Essentials, Baby SecurityItems, Prams / strollers, High Chairs,Books, Stationery, Games/ toys,Return Gifts and lots more…
    • Christmas Special by WatermelonsFor Christmas special, Watermelons decided to organize a contest on one of the popularsocial network FACEBOOK in which the winner will get a gift voucher worth Rs 2000/-.The objectives to organize the contest were:1. To increase social reach on Facebook.2. To bring footfalls in the store by way of giving incentives to the Facebook fans.3. Increase in audience engagement on the page.SUPER SANTA contest by Golden PhoenixKeeping in view the above mentioned objectives, Golden Phoenix devised a SUPERSANTA contest for Watermelons on Facebook. Below mentioned is the brief description ofthe contest:Super Santa Contest will be a Upload Picture’ based contest and will be conducted from15 Dec, 2011 to 20 Dec, 2011. In this contest, users will be asked to Upload their KIDpicture on the page. And the entry that will receive maximum Votes will be declared as thewinner.
    • Promoting SUPER SANTA ContestFollowing Promotional methods will be used to promote the contest on Facebook1. Facebook Advertisements based on contest details will be run2. A contest creative will be put in Welcome Tab to introduce contest to our new users3. Display Picture will be designed to let our current users know about ongoing contest4. Creatives will made to share on the page wall5. Frequency of updates will be increased to 3, to notify users to know about the contest6. Personal messages will be sent to the users who will comment or Like the post during contest period
    • Post-Contest Results
    • 1957 Likes came fromOn Page i.e. throughViral Reach
    • Post Wise PerformanceReach: Number of unique people who have seen the post.Engaged Users: Number of unique people who have clicked the post.Talking about this: Number of unique people who have created a story from page post. Stories are created when someone Likes, Comment or Shares.Virality: The percentage of people who have created a story from Page post out of total number of unique people who have seen it.
    • Post Wise PerformanceReach: Number of unique people who have seen the post.Engaged Users: Number of unique people who have clicked the post.Talking about this: Number of unique people who have created a story from page post. Stories are created when someone Likes, Comment or Shares.Virality: The percentage of people who have created a story from Page post out of total number of unique people who have seen it.
    • Post Wise PerformanceReach: Number of unique people who have seen the post.Engaged Users: Number of unique people who have clicked the post.Talking about this: Number of unique people who have created a story from page post. Stories are created when someone Likes, Comment or Shares.Virality: The percentage of people who have created a story from Page post out of total number of unique people who have seen it.
    • Super Santa Contest - Artworks Welcome tab for Fans – Post ContestWelcome tab for Non Fans – Pre & Post Contest Display Picture Super Santa Joke of the day –Welcome tab for Fans – Pre Contest During Contest
    • Super Santa Contest – Participation Form The participant were required to fill out the personal detail form in order to participate in the contest. The participant was asked to submit the picture of his kid here. Number of participations received - 47
    • Super Santa Contest - Promotions Personal messages was sent to Facebook fans, who commented or Liked the page posts during contest period.
    • Super Santa Contest - Promotions Facebook Advertisements – Lives in New Delhi/NCR, 22+ Years, Married Page Posts to encourage voting
    • Super Santa Contest - Promotions Wall Posts to promote
    • Super Santa Contest - Link Report Report: Number of Clicks on the link to participate in the contest
    • Super Santa Contest – Top 9 Participations Winner (won a gift voucher worth Rs 2000) 2nd Position (won a gift voucher worth Rs 1000)
    • Super Santa Contest – Achievements• Number of people talking about the page during contest periodwere 2270• Viral Reach of the page during contest period was 22484• Number of fans increased from 700 approx on 1st Dec to 2880 on31st Dec• 1898 Likes came On Page (Likes came without advertisement,through Viral reach) while 190 came through Ads.• 6414 people viewed the page on 22nd Dec • Number of Likes and Comments received on the winner declare post.
    • Thank You!w w w. g o l d e n p h o e n i x . c o