TWITTER KICK-OFF
Gold Hassan
Agenda
 Aim of the Twitter Program
 Why not Facebook or LinkedIn for now
 Why twitter?
 What to tweet?
 How to optimi...
Twitter Program
 Aim
Generate leads
Identify relevant contacts for business
Create visibility & brand awareness
Engage cu...
Facebook? LinkedIn? Blog?
 Lead generation ratio=9:1(twitter:LinkedIn/FB)
 Widest reach (FB, LinkedIn reach limited to
o...
Twitter gives you wingsss…!!
 Crisp & clear messages
 Broadcast beyond boundaries
 Build closer relationships
 Make yo...
What to tweet about?
 Observations
 Events attending/attended
 Share content authored or found relevant
 Chat
 News &...
Twitter Terminology
 Mentions
 Lists
 Conversation
 Replies
 Retweet
 Trends
 Follow
 Follower
 Block
Tweets
 140 characters word limit
 Includes #tags & @replies
 Includes links of blogs, photos and videos
Get your tweet noticed
 Use “#” before the relevant term e.g:
#salesforce, #sanjaydutt, #feminamissindia,
#dryholi
 Help...
Examples of tweets
Zila Ghaziabad - awesome cast awesomely
wasted... won't make the mark with any
violence flick fans
Toni...
Your role
 Create/ Update your profile
 Share twitter handle with colleagues
 Help generate content (atleast 5 tweets/w...
Your Profile
Following Profile
Profile Summary
@ - Interactions
@ - Mentions
# Discover
# - To Search
Thank you!
Twitter kick off - Basics
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Twitter kick off - Basics

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Basic Twitter Terminology and flow discussed.

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Twitter kick off - Basics

  1. 1. TWITTER KICK-OFF Gold Hassan
  2. 2. Agenda  Aim of the Twitter Program  Why not Facebook or LinkedIn for now  Why twitter?  What to tweet?  How to optimize your tweet  What's in it for you?
  3. 3. Twitter Program  Aim Generate leads Identify relevant contacts for business Create visibility & brand awareness Engage customers & prospects
  4. 4. Facebook? LinkedIn? Blog?  Lead generation ratio=9:1(twitter:LinkedIn/FB)  Widest reach (FB, LinkedIn reach limited to our contacts)  Easy networking (FB, LinkedIn networking is difficult)
  5. 5. Twitter gives you wingsss…!!  Crisp & clear messages  Broadcast beyond boundaries  Build closer relationships  Make your mark  Get noticed
  6. 6. What to tweet about?  Observations  Events attending/attended  Share content authored or found relevant  Chat  News & happenings
  7. 7. Twitter Terminology  Mentions  Lists  Conversation  Replies  Retweet  Trends  Follow  Follower  Block
  8. 8. Tweets  140 characters word limit  Includes #tags & @replies  Includes links of blogs, photos and videos
  9. 9. Get your tweet noticed  Use “#” before the relevant term e.g: #salesforce, #sanjaydutt, #feminamissindia, #dryholi  Helps to get noticed by people speaking/searching about the same topic  Can be used anywhere in a tweet  No more than 2 “#” in a tweet (preferably)  Use “@” to engage For interactions/replies (@user hi…) For mentions (hi… @user)  Follow & get followed
  10. 10. Examples of tweets Zila Ghaziabad - awesome cast awesomely wasted... won't make the mark with any violence flick fans Tonight I will put on my #dancingshoes and #dance to my heart's content! @NewBrandVision @MailOnline freaky it is i think exposure of this magnitude so early in life also makes the kids more vulnerable targets. Watch Shane Warne @warne888 on CNN-IBN at 7.30 pm. Honest and candid as always. Talks about Aussie troubles, art of spin bowling
  11. 11. Your role  Create/ Update your profile  Share twitter handle with colleagues  Help generate content (atleast 5 tweets/week)  Tweet & re-tweet
  12. 12. Your Profile
  13. 13. Following Profile
  14. 14. Profile Summary
  15. 15. @ - Interactions
  16. 16. @ - Mentions
  17. 17. # Discover
  18. 18. # - To Search
  19. 19. Thank you!

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