About Communication is the word that motivates me.
Have you ever witnessed the most powerful marriage in technology? What you get with CRM is structured Database,prompt Interface, Business logic etcetera and with SMS you get round the clock connectivity and Mobility...
A two way Communication channel on the go, SMS, with VAS like complex workflows support, easy UX, Dialogue Management, Incoming message forwarding etcetera gives a WIN WIN proposition to everybody (Right from Employees to Customers)
SMS Magic Interact is only one SMS app on Salesforce Appexchange.
Further, on marketing side of Mobile Media,Response marketing is a form of marketing designed to solicit a direct response