About I have led the following initiatives at Gilt that have significantly increased Gilt’s revenues and activation rates:
- Personalization - Built a platform that activates the most relevant sales that should present themselves to our customers instead of traditional sales available to the entire user base.
- Launched Gilt’s loyalty program
- Launched Gilt’s SEO efforts
- Reimplemented the top of the funnel (Login/Registration/Promotions) - Backend and UX
- Reimplemented the post purchase experience (My Account + Returns) - Backend and UX
- Led the adaption of several team methodologies that increased Gilt’s tech productiveness (code reviews, continues integration, IM).