Royal Wedding: Social Media Buzz Report

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A social media monitoring analysis of william and kate with some interesting key findings.

A social media monitoring analysis of william and kate with some interesting key findings.

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  • 1. Social Media Buzz Report Royal Wedding of William and Kate Biel, 30. April 2011, Mike Schwede (@mikeschwede)© 2011, Goldbach Interactive Foto (cc) flickr.com/paulsimpson1976/
  • 2. Summary / Twitter is the main driver with estimated 2.2 Million Tweets in the last 3 days / USA, UK most active countries / Her Dress gets lots of buzz / Middleton and Kate get more Buzz than Windsor and William / Great sentiment© 2011, Goldbach Interactive Source Sysomos MAP 2
  • 3. © 2011, Goldbach Interactive 3
  • 4. / 66,535 forums postings/ 69,631 news mentions/97,709 blog mentions/2,200,000 million tweets in the last 3 days/ 206,701 forums postings/ 308,009 news mentions/337,664 blog mentions/3,500,000 million tweets in the last 182 days© 2011, Goldbach Interactive 4
  • 5. Demographics© 2011, Goldbach Interactive 5
  • 6. Buzzgraph: Twitter likes Middleton© 2011, Goldbach Interactive 6
  • 7. Blog Buzzgraph: More differentiated© 2011, Goldbach Interactive 7
  • 8. Topic Share of Voice© 2011, Goldbach Interactive 8
  • 9. Share of Voice of the couple© 2011, Goldbach Interactive 9
  • 10. Share of Voice: Windsor vs. Middleton© 2011, Goldbach Interactive 10
  • 11. Mention ranking of the royal family© 2011, Goldbach Interactive 11
  • 12. Good Sentiment Trend about Kate, William, Wedding© 2011, Goldbach Interactive 12
  • 13. Sentiment Trend Kate Middleton© 2011, Goldbach Interactive 13
  • 14. GOLDBACH INTERACTIVE (Schweiz) AG Mike SchwedeMattenstrasse 90, 2503 Biel/Bienne Director Competence Centre Social MediaSeestrasse 39, 8700 Küsnacht Member of Group Operational Boardwww.goldbachinteractive.com Mobile +41 78 600 88 82 mike.schwede@goldbachinteractive.com twitter.com/mikeschwedeGOLDBACH MOBILE (Schweiz) AGMantelgasse 10, 8008 Zürichwww.goldbachmobile.com© 2010, Goldbach Interactive Merci.