More Related Content Similar to Social Media Buzz Report Most Social CEO (Swiss Edition) Similar to Social Media Buzz Report Most Social CEO (Swiss Edition) (11) More from Goldbach Group AG More from Goldbach Group AG (20) Social Media Buzz Report Most Social CEO (Swiss Edition)1. Social Media Buzz Report
Most Social CEO – Swiss Edition (July 2010 – July 2011)
Biel, July 2011, Angelo Aloise (@aloisea) & Dominic Stöcklin (@dstoecklin)
Picture: (http://www.six-swiss-exchange.com)
2. Summary
/ Most Social CEO according to our analysis is Oswald Grübel
/ Classic news-sites are dominating the picture with more than 1
million mentions in the past 12 months
/ More mentions about companies than about top management
/ Marchionne effect: Buzz around board of directors is dominated
by Sergio Marchionne; however, most mentions are not related to
SGS
/ Highest percentage of negative mentions among CEO‘s
/ Top manager of Swiss banks is generating a lot of buzz
July 2010 – July 2011
© 2011, Goldbach Interactive 2
3. Most popular CEOs and Presidents of Board of Directors
Oswald Grübel Sergio Marchionne
Brady Dougan Daniel Vasella
Paul Bulcke Peter Brabeck
Robert E. Rose Johann Rupert
Jean-Paul Clozel Peter Taylor
Nick Hayek Kaspar Villiger
Michael Mack Robert E. Cawthorn
Severin Schwan Manfred Gentz
Joe Jimenez Hansjörg Wyss
Patrick de Maeseneire Nayla Hayek
July 2010 – July 2011
© 2011, Goldbach Interactive 3
4. Mentions
75‘365 news mentions
34‘570 blog mentions
10‘209 tweets
8‘749 forums postings
within a year about SMI CEO‘s and presidents of board of directors
1‘000‘000 news mentions
691‘480 tweets
557‘033 blog mentions
444‘758 forums postings
within a year about SMI companies
July 2010 – July 2011
© 2011, Goldbach Interactive 4
8. >> Analysis
Top 5 CEO‘s
9. Oswald Grübel – Important keywords(Blogs)
Qualitative analysis
Buzz Graph: 6 months, worldwide Word Cloud: 6 months, worldwide
• The buzz around Oswald Grübel matches a lot of the buzz around Brady Dougan
• All the keywords are in a strong relationship to Goldman Sachs and Citigroup
• The bank UBS stands also in the centre of the conversations
January 2011 – July 2011
© 2011, Goldbach Interactive 9
10. Oswald Grübel
Quantitative analysis
Overview: 365 days, worldwide Trendline: 365 days, worldwide
06.02.2011 - 09.02.2011
Share of Voice: 365 days, worldwide
Share of Voice: 365 days, worldwide
O. Grübel 1 %
99%
UBS
July 2010 – July 2011
© 2011, Goldbach Interactive 10
11. Brady Dougan – Important keywords(Blogs)
Qualitative analysis
Buzz Graph: 6 months, worldwide Word Cloud: 6 months, worldwide
• The keywords Ipos, JP Morgan, & Investor are in a close relation to Goldmann Sachs
• The most important keywords around Brady Dougan are: Credit, Company , Business Market Stock etc.
January 2011 – July 2011
© 2011, Goldbach Interactive 11
12. Brady Dougan
Quantitative analysis
Overview: 365 days, worldwide Trendline: 365 days, worldwide
09.02.2011 - 11.02.2011
Share of Voice: 365 days, worldwide
Share of Voice: 365 days, worldwide
B. Dougan 1 %
99%
Credit Suisse
July 2010 – July 2011
© 2011, Goldbach Interactive 12
13. Paul Bulcke – Important keywords(Blogs)
Qualitative analysis
Buzz Graph: 6 months, worldwide Word Cloud: 6 months, worldwide
• All keywords are in a close relationship with the company Nestle
• Nestle as an important keyword is often mentioned together with Chairman, Unilever and Swiss
• The keywords assume that there are a lot of company related posts
January 2011 – July 2011
© 2011, Goldbach Interactive 13
14. Paul Bulcke
Quantitative analysis
Overview: 365 days, worldwide Trendline: 365 days, worldwide
16.02.2011 - 18.02.2011
Share of Voice Sources: 365 days, worldwide
Share of Voice: 365 days, worldwide
Paul Bulcke 1.5 %
98.5%
Nestlé
July 2010 – July 2011
© 2011, Goldbach Interactive 14
15. Robert E. Rose – Important keywords(Blogs)
Qualitative analysis
Buzz Graph: 6 months, worldwide Word Cloud: 6 months, worldwide
• The most mentioned keywords around Robert E. Rose are: CEO, Company & Transocean.
• Interestingly, there is no mention about Robert E. Rose as the president of the B.o.D.
• The buzz around Robert E. Rose is partially negative
January 2011 – July 2011
© 2011, Goldbach Interactive 15
16. Robert E. Rose
Quantitative analysis
Overview: 365 days, worldwide Trendline: 365 days, worldwide
04.04.2011 - 07.04.2011
Share of Voice: 365 days, worldwide
Share of Voice: 365 days, worldwide
R.Rose 3%
97 %
Transocean
July 2010 – July 2011
© 2011, Goldbach Interactive 16
17. Jean-Paul Clozel – Important keywords(Blogs)
Qualitative analysis
Buzz Graph: 6 months, worldwide Word Cloud: 6 months, worldwide
• The most mentioned keywords around Jean-Paul Clozel are : CEO, Company, Actelion, Swiss & Biotech
• Biotech as a major keyword is in a strong relation to Cawthorn, Swiss, Shareholder, Hedge Fund, Advisor
& Elliot
• Jean-Paul Clozel is also mentioned in combination with Roche, Novartis & Glaxo Smith Kline
January 2011 – July 2011
© 2011, Goldbach Interactive 17
18. Jean-Paul Clozel
Quantitative analysis
Overview: 365 days, worldwide Trendline: 365 days, worldwide
04.05.2011 - 06.05.2011
Share of Voice: 365 days, worldwide
Share of Voice: 365 days, worldwide
J.P Clozel
91% 9%
Actelion
July 2010 – July 2011
© 2011, Goldbach Interactive 18
19. >> Analysis
Top 5 Presidents of B.o.D.
20. Sergio Marchionne - Important keywords(Blogs)
Qualitative analysis
Buzz Graph: 6 months, worldwide Word Cloud: 6 months, worldwide
• Chrylser, Fiat, CEO and „Auto“ are the most important keywords around Sergio Marchionne
• There is a lot of buzz because of Sergio Marchionne‘s CEO position at Fiat / Chrylser and there are just little
mentions of SGS
• Analyzing the buzz graph, we see a strong connection between Fiat and Chrysler or and related terms
January 2011 – July 2011
© 2011, Goldbach Interactive 20
21. Sergio Marchionne
Quantitative analysis
Overview: 365 days, worldwide Trendline: 365 days, worldwide
08.01.2011 - 11.01.2011
Share of Voice: 365 days, worldwide
Share of Voice: 365 days, worldwide
S. Marchionne
75 % 25 %
SGS
July 2010 – July 2011
© 2011, Goldbach Interactive 21
22. Daniel Vasella – Important keywords(Blogs)
Qualitative analysis
Buzz Graph: 6 months, worldwide Word Cloud: 6 months, worldwide
• Most important keywords around Daniel Vasella are: Novartis, Chairman, CEO or Business
• A dominant keyword this year is the Bilderberg conference where we see also a strong tie with political
persons (e.g. Doris Leuthard, Per Steinbrück etc.)
January 2011 – July 2011
© 2011, Goldbach Interactive 22
23. Daniel Vasella
Quantitative analysis
Overview: 365 days, worldwide Trendline: 365 days, worldwide
13.12.2010 - 16.12.2010
Share of Voice: 365 days, worldwide
Share of Voice: 365 days, worldwide
D. Vasella 1 %
99%
Novartis
July 2010 – July 2011
© 2011, Goldbach Interactive 23
24. Peter Brabeck – Important keywords(Blogs)
Qualitative analysis
Buzz Graph: 6 months, worldwide Word Cloud: 6 months, worldwide
• Most mentioned keyword among Peter Brabeck are: Nestlé, Chairman, Business & Executive
• Clariant AG Spain, Bank Davignon, Minister of Foreigner Affaires Björnling and Gikas A. Hardouvelis are
often mentioned together – there is a strong tie between these keywords
January 2011 – July 2011
© 2011, Goldbach Interactive 24
25. Peter Brabeck
Quantitative analysis
Overview: 365 days, worldwide Trendline: 365 days, worldwide
03.10.2010 - 06.10.2010
Share of Voice: 365 days, worldwide
Share of Voice: 365 days, worldwide
P. Brabeck 1 %
99%
Nestlé
July 2010 – July 2011
© 2011, Goldbach Interactive 25
26. Martin Taylor – Important keywords(Blogs)
Qualitative analysis
Buzz Graph: 6 months, worldwide Word Cloud: 6 months, worldwide
• Most important keywords in combination with Martin Taylor are: Business, People and Time
• Martin Taylor is more often mentioned in his former function at Barclays
• There is a strong relation with the gentlemen Spottiswoode ,Wolf or Vicker (all member of the Independent
Commission on Banking)
January 2011 – July 2011
© 2011, Goldbach Interactive 26
27. Martin Taylor
Quantitative analysis
Overview: 365 days, worldwide Trendline: 365 days, worldwide
17.08.2010 - 20.08.2011
Share of Voice: 365 days, worldwide
Share of Voice: 365 days, worldwide
M. Taylor 10 %
90 %
Syngenta
July 2010 – July 2011
© 2011, Goldbach Interactive 27
28. Johann Rupert – Important keywords(Blogs)
Qualitative analysis
Buzz Graph: 6 months, worldwide Word Cloud: 6 months, worldwide
• The Richemont Group as well as the Africa Business Group are most dominant keywords
• All other important keywords are mentioned in combination with the company Richemont; this hasn‘t been
the case for other CEO‘s or presidents of B.o.D.
• There are strong ties between the keywords Richemont, Dunhill, Dangote, Africa or Montblanc
January 2011 – July 2011
© 2011, Goldbach Interactive 28
29. Johann Rupert
Quantitative analysis
Overview: 365 days, worldwide Trendline: 365 days, worldwide
11.01.2011 - 13.11.2011
Share of Voice: 365 days, worldwide
Share of Voice: 365 days, worldwide
J. Rupert
76% 24%
Richmont
July 2010 – July 2011
© 2011, Goldbach Interactive 29
30. Further explanations
Period of time
• Quantitative analysis: July 2010 – July 2011 (365 days)
• Qualitative analysis: January 2011 – July 2011 (6 months)
Object of analysis
• SMI companies and their CEO‘s as well as presidents of B.o.D.
Geographical restriction
• None, worldwide
Language restriction
• None, all languages
Sources
• Blogs, message boards, Twitter, Facebook, news
Analysis tool
• Sysomos MAP
© 2011, Goldbach Interactive 30
31. GOLDBACH INTERACTIVE (Schweiz) AG Dominic Stöcklin
Mattenstrasse 90, 2503 Biel/Bienne Consultant Social Media
Seestrasse 39, 8700 Küsnacht Responsible for Social Media Monitoring
www.goldbachinteractive.com
+41 32 366 01 73
dominic.stoecklin@goldbachinteractive.ch
twitter.com/dstoecklin
GOLDBACH MOBILE (Schweiz) AG
Mantelgasse 10, 8008 Zürich
Angelo Aloise
www.goldbachmobile.com Project Manager Social Media
+41 32 366 01 65
angelo.aloise@goldbachinteractive.ch
twitter.com/aloisea
Merci.