BP: Quick Social Media Brand Analysis
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BP: Quick Social Media Brand Analysis

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I just dropped some queries about BP to get a feeling what's happening in social media with this brand. Have a look ot the twitter buzzgraphs in the timeline!

I just dropped some queries about BP to get a feeling what's happening in social media with this brand. Have a look ot the twitter buzzgraphs in the timeline!

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BP: Quick Social Media Brand Analysis Presentation Transcript

  • 1. Quick Social Media Brand Analysis on BP Mike Schwede, 24 Nov 2009 to 25 May 2010, based on Sysomos MAP
  • 2. 24 Nov 2009 to 25 May 2010 240,603 blog mentions 238,741 news mentions 971,322 tweets (estimated total) 462,936 message board postings © orange8 interactive ag, 2010 2
  • 3. Popularity by Media (last 182 days) From an average of about 2,200 up to 19,900 tweets per day © orange8 interactive ag, 2010 3
  • 4. Activity on Wikipedia on „BP“ (Change Log) © orange8 interactive ag, 2010 4
  • 5. Blog Buzzgraph, BP in general © orange8 interactive ag, 2010 5
  • 6. Sentiment Trend (Blogs) © orange8 interactive ag, 2010 6
  • 7. BP on Twitter Total Tweet Count: 158,343 (estimated total) Reach: 130 million impressions Equal a media value of 6.5 Million $(*) - but with a negative topic. © orange8 interactive ag, 2010 (*) with a CPM of 50$ (highly involved target group) 7
  • 8. Twitter buzz is delayed, traditional news was „earlier“ Apr‘22 Plattform sinks Apr‘20 Explosion © orange8 interactive ag, 2010 8
  • 9. Twitter Buzzgraph in the timeline © orange8 interactive ag, 2010 9
  • 10. Twitter Buzzgraph in the timeline © orange8 interactive ag, 2010 10
  • 11. Twitter Buzzgraph in the timeline © orange8 interactive ag, 2010 11
  • 12. Twitter Buzzgraph in the timeline © orange8 interactive ag, 2010 12
  • 13. Twitter Buzzgraph in the timeline © orange8 interactive ag, 2010 13
  • 14. Mike Schwede Strategic consulting & social media Direct +41 32 366 00 82 Mobile +41 78 600 88 82 mike.schwede@orange8.com twitter.com/mikeschwede orange8 interactive ag, Mattenstrasse 90 CH-2503 Biel-Bienne, Switzerland www.orange8.com Questions? Contact me! 14