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rayneer entertailorment AG

GOLDBACH BUSINESS SEMINAR Südstrasse 11

CH-8008 Zürich

Oliver Flueckiger
oliver@rayneer.tv
+...
▶ OUR VISION
Rayneer is a free full-automatized personalized TV
available worldwide on many devices

2

◀
3
4
5
▶ SOLUTION

VIDEO CLIPS
LIKES
FRIENDS
AGE
GENGRES
LOCATION

Install app

Link to social
networks

Profile analysis

PREDIC...
▶ ALGORITHM
UNIQUE COMBINATION
 TRADITIONAL MEDIA
KNOWDLEGE
 MUSIC PLANNING
KNOWDLEGE
 LATEST TECHNOLOGY
 DATA MINING
...
▶ BUSINESS MODEL
KEY RESOURCES

 PROPRIETARY
ALGORITHM
 CONTENT

MUSIC INDUSTRY

VALUE PROPOSITION
USERS
 PERSONALIZED
...
▶ CHANNELS
COMMUNICATION





RTL 2
Wilmaa
Testimonials

DEVICES

Free application
 Browser
 Wilmaa
 Apple iOS
 And...
▶ COMPETITIVE ANALYSIS
simple
user interface

Traditional TV
Web TV

personalization

broadcast

complex
user interface
12...
18
▶ Q&A

19
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Business Seminar - Technology Trends in der Multi-Screen-Welt - Rayneer

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Die Präsentation zum Goldbach Business Seminar «Technology Trends in der Multi-Screen-Welt» vom 31. Oktober 2013.

Die Technologie für Online-Werbung schreitet in der heutigen Multi-Screen-Welt enorm schnell voran. Diese Entwicklung fordert Werbekunden, Agenturen, Planer und Vermarkter gleichermassen, sich mit den neusten Trends auseinanderzusetzen.

In dieser Präsentation erfahren Sie mehr zur zur Umsetzung der ersten personalisierten Multi-Screen-Music-Plattform der Schweiz - Rayneer.

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Transcript of "Business Seminar - Technology Trends in der Multi-Screen-Welt - Rayneer"

  1. 1. rayneer entertailorment AG GOLDBACH BUSINESS SEMINAR Südstrasse 11 CH-8008 Zürich Oliver Flueckiger oliver@rayneer.tv +41 76 512 73 98
  2. 2. ▶ OUR VISION Rayneer is a free full-automatized personalized TV available worldwide on many devices 2 ◀
  3. 3. 3
  4. 4. 4
  5. 5. 5
  6. 6. ▶ SOLUTION VIDEO CLIPS LIKES FRIENDS AGE GENGRES LOCATION Install app Link to social networks Profile analysis PREDICTIVE STATISTICS CORRELATIONS DATA MINING Compute user preferences Personalized TV program 6 ◀
  7. 7. ▶ ALGORITHM UNIQUE COMBINATION  TRADITIONAL MEDIA KNOWDLEGE  MUSIC PLANNING KNOWDLEGE  LATEST TECHNOLOGY  DATA MINING  RECOMMENDATION SYSTEMS NO MUSIC EDITORS NEEDED  AUTOMATIZED PLAYLIST GENERATION  HIGH SCALABILITY  WORKS FOR ALL MUSIC PREFERENCES  REAL TIME PLAYLIST GENERATION DESIGNED FOR USAGE  SIMPLE USER INTERFACE  ELABORATED DESIGN  LAUNCH PROOVED IT! 7 ◀
  8. 8. ▶ BUSINESS MODEL KEY RESOURCES  PROPRIETARY ALGORITHM  CONTENT MUSIC INDUSTRY VALUE PROPOSITION USERS  PERSONALIZED TV STATION  FREE APP  MANY DEVICES CUSTOMERS  TARGETING  NEW DISTRIBUTION FOR LABELS MEDIA AD CUSTOMERS REVENUE STREAMS LEGAL TV SPOTS SPECIAL ADS TRANSACTIONS WHITE LABEL REVENUE SHARING WITH LABELS •    MARKETERS DEVICES 10 ◀
  9. 9. ▶ CHANNELS COMMUNICATION    RTL 2 Wilmaa Testimonials DEVICES Free application  Browser  Wilmaa  Apple iOS  Android  Samsung Smart TV SALES  Exclusive marketer SOCIAL NETWORKS     Facebook API Facebook connect Facebook open graph ВКонтакте 11 ◀
  10. 10. ▶ COMPETITIVE ANALYSIS simple user interface Traditional TV Web TV personalization broadcast complex user interface 12 ◀
  11. 11. 18
  12. 12. ▶ Q&A 19
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