Bp Social Media Buzz Report Aug/2010

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  • 1. BP Social Buzz Report 18.08.2010 / Mike Schwede / Source: Sysomos MAP Foto John E. Lester
  • 2. Overview (17 Feb 2010 to 18 Aug 2010) © orange8 interactive ag, 2010 2
  • 3. Twitter dominates, Buzz decreases dramatically © orange8 interactive ag, 2010 3
  • 4. Sentiment Trend Sentiment Brand Comparison 17 Feb 2010 to 18 Aug 2010 © orange8 interactive ag, 2010 4
  • 5. Boycott BP: Decreasing and a small share of voice © orange8 interactive ag, 2010 5
  • 6. Boykott BP: But much more likers © orange8 interactive ag, 2010 6
  • 7. Buzz in the timeline © orange8 interactive ag, 2010 7
  • 8. Buzz in the timeline © orange8 interactive ag, 2010 8
  • 9. Buzz in the timeline © orange8 interactive ag, 2010 9
  • 10. Buzz in the timeline © orange8 interactive ag, 2010 10
  • 11. Buzz in the timeline © orange8 interactive ag, 2010 11
  • 12. Buzz in the timeline © orange8 interactive ag, 2010 12
  • 13. Buzz in the timeline © orange8 interactive ag, 2010 13
  • 14. Mike Schwede, Strategic Consulting & Social Media, Board Direct +41 32 366 00 82 Mobile +41 78 600 88 82 mike.schwede@orange8.com Visit our Blog! twitter.com/mikeschwede http://news.orange8.com orange8 interactive ag Mattenstrasse 90 CH-2503 Biel-Bienne, Switzerland www.orange8.com Questions? We are here for you. © orange8 interactive ag, 2009 14