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BP Social Buzz Report
18.08.2010 / Mike Schwede / Source: Sysomos MAP




Foto John E. Lester
Overview (17 Feb 2010 to 18 Aug 2010)




© orange8 interactive ag, 2010          2
Twitter dominates, Buzz decreases dramatically




© orange8 interactive ag, 2010                   3
Sentiment Trend




Sentiment Brand Comparison       17 Feb 2010 to 18 Aug 2010




© orange8 interactive ag, 2010        ...
Boycott BP: Decreasing and a small share of voice




© orange8 interactive ag, 2010                      5
Boykott BP: But much more likers




© orange8 interactive ag, 2010     6
Buzz in the timeline




© orange8 interactive ag, 2010   7
Buzz in the timeline




© orange8 interactive ag, 2010   8
Buzz in the timeline




© orange8 interactive ag, 2010   9
Buzz in the timeline




© orange8 interactive ag, 2010   10
Buzz in the timeline




© orange8 interactive ag, 2010   11
Buzz in the timeline




© orange8 interactive ag, 2010   12
Buzz in the timeline




© orange8 interactive ag, 2010   13
Mike Schwede, Strategic Consulting & Social Media, Board
Direct +41 32 366 00 82
Mobile +41 78 600 88 82
mike.schwede@oran...
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Bp Social Media Buzz Report Aug/2010

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Transcript of "Bp Social Media Buzz Report Aug/2010"

  1. 1. BP Social Buzz Report 18.08.2010 / Mike Schwede / Source: Sysomos MAP Foto John E. Lester
  2. 2. Overview (17 Feb 2010 to 18 Aug 2010) © orange8 interactive ag, 2010 2
  3. 3. Twitter dominates, Buzz decreases dramatically © orange8 interactive ag, 2010 3
  4. 4. Sentiment Trend Sentiment Brand Comparison 17 Feb 2010 to 18 Aug 2010 © orange8 interactive ag, 2010 4
  5. 5. Boycott BP: Decreasing and a small share of voice © orange8 interactive ag, 2010 5
  6. 6. Boykott BP: But much more likers © orange8 interactive ag, 2010 6
  7. 7. Buzz in the timeline © orange8 interactive ag, 2010 7
  8. 8. Buzz in the timeline © orange8 interactive ag, 2010 8
  9. 9. Buzz in the timeline © orange8 interactive ag, 2010 9
  10. 10. Buzz in the timeline © orange8 interactive ag, 2010 10
  11. 11. Buzz in the timeline © orange8 interactive ag, 2010 11
  12. 12. Buzz in the timeline © orange8 interactive ag, 2010 12
  13. 13. Buzz in the timeline © orange8 interactive ag, 2010 13
  14. 14. Mike Schwede, Strategic Consulting & Social Media, Board Direct +41 32 366 00 82 Mobile +41 78 600 88 82 mike.schwede@orange8.com Visit our Blog! twitter.com/mikeschwede http://news.orange8.com orange8 interactive ag Mattenstrasse 90 CH-2503 Biel-Bienne, Switzerland www.orange8.com Questions? We are here for you. © orange8 interactive ag, 2009 14
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