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Social Mobile - Mobile based social computing!

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Mobile is the the convergence of personal, enterprise and social computing paradigms. This brief presentation gives a snap shot of the social mobile lifecycle.

Mobile is the the convergence of personal, enterprise and social computing paradigms. This brief presentation gives a snap shot of the social mobile lifecycle.

Published in: Business, Technology

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  • 1. Social Mobile!Social Mobile! Gokul B AlexGokul B Alex IT Architect & Social EvangelistIT Architect & Social Evangelist PS: The view is personal and do not subscribe to anyPS: The view is personal and do not subscribe to any organizationsorganizations
  • 2. Mobile commerce is about mobilizingMobile commerce is about mobilizing new experiences and engagementsnew experiences and engagements  Need theNeed the convergenceconvergence of the two powerful socialof the two powerful social platforms; social and mobile !platforms; social and mobile !  Smarter Commerce …Smarter Commerce …  Promising trends in favor of mobile commerce and mobilePromising trends in favor of mobile commerce and mobile social networkssocial networks  The growth of mobile data traffic worldwideThe growth of mobile data traffic worldwide  Mobile advertising and marketingMobile advertising and marketing  Location-based services (LBS)Location-based services (LBS)  ApplicationsApplications  Virtual walletsVirtual wallets  Mobile coupons and barcodesMobile coupons and barcodes Source: http://www.businessinsider.com/the-future-of-mobile-commerce-is-bright-2013-Source: http://www.businessinsider.com/the-future-of-mobile-commerce-is-bright-2013- 33#ixzz2cLIjR75G33#ixzz2cLIjR75G
  • 3. Mobile based social business channels lead to frontMobile based social business channels lead to front office transformation by connecting customeroffice transformation by connecting customer experience 24X7experience 24X7  Mobile follows customer experiences closely thanMobile follows customer experiences closely than any other technical platform.any other technical platform.  Social media platforms like Foursquare, Instagram, Twitter, Facebook, Pinterest capture customer sentiments, choices & experiences.  Mobile acts as the major end point to the Machine 2Mobile acts as the major end point to the Machine 2 Machine (M2M) integration.Machine (M2M) integration.  M2M solutions integrates variety of social business use cases to digital front office.  People are willing to spend more time with mobilePeople are willing to spend more time with mobile while they are away from traditional market place.while they are away from traditional market place.
  • 4. Predictions aroundPredictions around Social MobileSocial Mobile  Mobile as the channel forMobile as the channel for personalized medicine andpersonalized medicine and targeted healthcare services.targeted healthcare services.  Future mobiles as:Future mobiles as:  Real life social problem solverReal life social problem solver  Intimate friend and masterIntimate friend and master entertainerentertainer  Mobile to translateMobile to translate socialsocial businessbusiness experiences toexperiences to social computing.social computing.  Social Banking …Social Banking …  Cognitive mobilesCognitive mobiles and userand user preference based prioritizationpreference based prioritization and decision support systems.and decision support systems. Social Business & Digital Front Office Cognitive Devices & Digital Customer Network Society & Digital Living Social Computing …
  • 5. 5 Wrap up
  • 6. 5 Wrap up