Social Mobile!Social Mobile!
Gokul B AlexGokul B Alex
IT Architect & Social EvangelistIT Architect & Social Evangelist
PS: The view is personal and do not subscribe to anyPS: The view is personal and do not subscribe to any
Mobile commerce is about mobilizingMobile commerce is about mobilizing
new experiences and engagementsnew experiences and engagements
Need theNeed the convergenceconvergence of the two powerful socialof the two powerful social
platforms; social and mobile !platforms; social and mobile !
Smarter Commerce …Smarter Commerce …
Promising trends in favor of mobile commerce and mobilePromising trends in favor of mobile commerce and mobile
social networkssocial networks
The growth of mobile data traffic worldwideThe growth of mobile data traffic worldwide
Mobile advertising and marketingMobile advertising and marketing
Location-based services (LBS)Location-based services (LBS)
Virtual walletsVirtual wallets
Mobile coupons and barcodesMobile coupons and barcodes
Source: http://www.businessinsider.com/the-future-of-mobile-commerce-is-bright-2013-Source: http://www.businessinsider.com/the-future-of-mobile-commerce-is-bright-2013-
Mobile based social business channels lead to frontMobile based social business channels lead to front
office transformation by connecting customeroffice transformation by connecting customer
experience 24X7experience 24X7
Mobile follows customer experiences closely thanMobile follows customer experiences closely than
any other technical platform.any other technical platform.
Social media platforms like Foursquare, Instagram, Twitter,
Facebook, Pinterest capture customer sentiments, choices &
Mobile acts as the major end point to the Machine 2Mobile acts as the major end point to the Machine 2
Machine (M2M) integration.Machine (M2M) integration.
M2M solutions integrates variety of social business use cases to
digital front office.
People are willing to spend more time with mobilePeople are willing to spend more time with mobile
while they are away from traditional market place.while they are away from traditional market place.
Predictions aroundPredictions around Social MobileSocial Mobile
Mobile as the channel forMobile as the channel for
personalized medicine andpersonalized medicine and
targeted healthcare services.targeted healthcare services.
Future mobiles as:Future mobiles as:
Real life social problem solverReal life social problem solver
Intimate friend and masterIntimate friend and master
Mobile to translateMobile to translate socialsocial
businessbusiness experiences toexperiences to
social computing.social computing.
Social Banking …Social Banking …
Cognitive mobilesCognitive mobiles and userand user
preference based prioritizationpreference based prioritization
and decision support systems.and decision support systems.