Is the cloud a gamble

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    Is the cloud a gamble - Presentation Transcript

    1. Is Cloud Computing a gamble?
    2. Simon Wardley
    3. DANGER! Will Robinson DANGER!
    4. Sccott Beale/Laughing Squid : http://www.flickr.com/photos/laughingsquid/
    5. Pain
    6. Pain No. Slides
    7. Pain 25 slides Severe risk of harm OK No. Slides
    8. Pain 306 slides Severe risk of harm OK No. Slides
    9. http://flickr.com/photos/jonnygoldstein/
    10. Cloud Computing
    11. What is Cloud Computing?
    12. http://www.flickr.com/photos/fimbrethil/
    13. It’s like computers on the internet, innit.
    14. http://www.flickr.com/photos/radioflyer007/
    15. http://www.flickr.com/photos/radioflyer007/ http://upload.wikimedia.org/wikipedia/en/5/51/Metropolis.jpg
    16. Disruptive shift of the computing stack to online services.
    17. It’s like computers on the internet, innit.
    18. http://www.flickr.com/photos/radioflyer007/
    19. Image from Oliver Twist,
    20. It’s like SaaS or software as a service, and infrastructure provision and PaaS, that’s platform as a Service and utility computing being provided in public clouds, which is different from private clouds which aren’t cloud computing, unless of course you’re talking about hybrid clouds which sort of are and it’s hype and lock-in and did I mention infrastructure?
    21. 67 definitions
    22. photos/videoplacebo/3481780379/
    23. Pain 306 slides Severe risk of harm OK No. Slides
    24. 1. On-demand self-service Internet infrastructure where you pay-as-you-go and use only what you need, all managed by a browser, application or API. Cloud computing is broken up into multiple segments including: Cloud Infrastructure, Cloud Platforms and Cloud Applications. (see "Cloud Pyramid")
    25. 1. On-demand self-service Internet infrastructure where you pay-as-you-go and use only what you need, all managed by a browser, application or API. Cloud computing is broken up into multiple segments including: Cloud Infrastructure, Cloud Platforms and Cloud Applications. Cloud Pyramid (see "Cloud Pyramid")
    26. + 8 definitions
    27. 2. A new generation of computing that utilizes distant servers for data storage and management, allowing the device to use smaller and more efficient chips that consume less energy than standard computers.
    28. 2. A new generation of computing that utilizes distant servers for data storage and management, allowing the device to use smaller and more efficient chips that consume less energy than standard computers.
    29. 2. A new generation of computing that utilizes distant servers for data storage and management, allowing the device to use smaller and more efficient chips that consume less energy than standard computers.
    30. 3. the ability to draw IT resources from a third party source.
    31. No definition
    32. http://www.flickr.com/photos/radioflyer007/
    33. Our Cloud = Product
    34. What is Industrial Revolution?
    35. http://www.flickr.com/photos/fimbrethil/
    36. It’s like mechanised horses, innit.
    37. 43 definitions
    38. 1. Broad socioeconomic and technological changes starting in the early 18th century.
    39. 2. Rapid development of industry in the early 19th century.
    40. No definition
    41. Not a thing
    42. Transition
    43. Industrial Revolution is a period in the18th and 19th centuries when major changes in agriculture, manufacturing, mining, and transportation had a profound effect on socioeconomic and culture conditions
    44. It’s like mechanised horses, innit.
    45. It’s like computers on the internet, innit.
    46. “Cloud computing” is a consequence of economic and technological conditions that have combined to cause a disruptive change in I.T. from a product towards a service based economy.
    47. Why I.T. is changing.
    48. Why I.T. is changing. Benefits & Risks.
    49. Why I.T. is changing. Benefits & Risks. Canonical and the Cloud.
    50. Is Cloud Computing a gamble?
    51. Why I.T. is changing.
    52. Why I.T. is changing http://www.strassmann.com/ Paul Strassmann
    53. Why I.T. is changing Not all IT is the same.
    54. Why I.T. is changing Not all IT has value.
    55. Why I.T. is changing imperfect to perfect competition
    56. Why I.T. is changing Yesterday’s hot stuff
    57. Why I.T. is changing Yesterday’s Today’s hot stuff boredom
    58. http://www.flickr.com/photos/privatenobby
    59. http://www.flickr.com/photos/billege
    60. http://www.flickr.com/photos/billege/
    61. Why I.T. is changing Innovation
    62. Why I.T. is changing Innovation Bespoke
    63. Why I.T. is changing Innovation Bespoke Products
    64. Why I.T. is changing Innovation Bespoke Products Services
    65. Why I.T. is changing Commoditisation Innovation Bespoke Products Services
    66. Why I.T. is changing Commoditisation Innovation Bespoke Products Services Competitive Advantage
    67. Why I.T. is changing Commoditisation Innovation Bespoke Products Services Cost of doing business
    68. Why I.T. is changing 1832 Innovation
    69. Why I.T. is changing 1832 Innovation Bespoke
    70. Why I.T. is changing 1837 1832 Innovation Bespoke Products
    71. Image from Oliver Twist
    72. Image from Chicago Historical Society
    73. Sccott Beale/Laughing Squid : http://www.flickr.com/photos/laughingsquid/
    74. http://upload.wikimedia.org/wikipedia/en/5/51/Metropolis.jpg
    75. Why I.T. is changing 1890 1837 1832 Utility Innovation Bespoke Products Grids (Services)
    76. Why I.T. is changing Harvey Hubbell (1857-1927)
    77. Why I.T. is changing 1930 1837 1832 National Innovation Bespoke Products Grid (Services)
    78. Why I.T. is changing As IT becomes ubiquitous it has no strategic value Nicholas Carr
    79. Why I.T. is changing Yesterday’s Today’s hot stuff boredom
    80. Why I.T. is changing Not all IT is the same.
    81. Why I.T. is changing As IT [activities] becomes ubiquitous it has no strategic value Nicholas Carr
    82. Why I.T. is changing s v ice Ser Y u cts d P ro o ke sp Be t ion va no In X
    83. Why I.T. is changing Ubiquity
    84. Why I.T. is changing Ubiquity Novel
    85. Why I.T. is changing Common Ubiquity Novel
    86. Why I.T. is changing Common Ubiquity Novel Certainty
    87. Why I.T. is changing Common Ubiquity Novel Low Certainty
    88. Why I.T. is changing Common Ubiquity Novel Low Certainty High
    89. Why I.T. is changing Common TV’s & Phones Ubiquity Novel Low High Certainty
    90. Why I.T. is changing Common Ubiquity Novel Low High Certainty
    91. Why I.T. is changing Common Ubiquity Innovation Novel Low High Certainty
    92. Why I.T. is changing Common Services Ubiquity Products Bespoke Innovation Novel Low High Certainty
    93. Why I.T. is changing Common Ubiquity Innovation of CRM. Novel Low High Certainty
    94. Why I.T. is changing Common Ubiquity Mid '80s DB marketing. Novel Low High Certainty
    95. Why I.T. is changing Common CRM products 90’s Ubiquity Novel Low High Certainty
    96. Why I.T. is changing Common “Cloud Providers” like Salesforce Ubiquity Novel Low High Certainty
    97. Why I.T. is changing Common Expense Payroll Procedure Accounts Payable Company Web site Ubiquity Wiki Social Network Analysis Novel Low High Certainty
    98. Why I.T. is changing Common Expense Payroll Procedure Accounts Payable Company Web site Ubiquity Wiki Social Network Analysis Novel Low High Certainty
    99. Why I.T. is changing Common Ubiquity Novel Low High Certainty
    100. Why I.T. is changing Common Ubiquity Products Novel Low High Certainty
    101. Why I.T. is changing Common Widespread Ubiquity Novel Low High Certainty
    102. Why I.T. is changing Common Widespread Ubiquity Feature Complete Novel Low High Certainty
    103. Why I.T. is changing Common Widespread Ubiquity Feature Complete Novel Low High Certainty
    104. Why I.T. is changing Common “as a Service” Volume Operations Services Ubiquity Novel Low High Certainty
    105. Why I.T. is changing Utility Computing John McCarthy
    106. Why I.T. is changing Innovation Bespoke Products Services highly disruptive
    107. Why I.T. is changing The fundamental impulse that sets and keeps the capitalist engine in motion comes from the new consumers, goods, the new methods of production or transportation, the new markets, the new forms of industrial organization that capitalist enterprise creates. Joseph A. Schumpeter (1883 - 1950)!
    108. Why I.T. is changing The fundamental impulse that sets and keeps the capitalist engine in motion comes from the new consumers, goods, the new methods of production or transportation, the new markets, the new forms of industrial organization that capitalist enterprise creates. Joseph A. Schumpeter (1883 - 1950)!
    109. Why I.T. is changing Creative Destruction Joseph A. Schumpeter (1883 - 1950)!
    110. Why I.T. is changing Commoditisation Innovation Bespoke Products Services
    111. Why I.T. is changing Innovation Bespoke Products Services
    112. Why I.T. is changing Power Innovation Bespoke Products Hardware Internet
    113. Why I.T. is changing Power Google Bespoke Products Hardware Internet
    114. 67 definitions of “cloud computing”
    115. Why I.T. is changing Commoditisation Innovation Services Enables Joseph A. Schumpeter (1883 - 1950)!
    116. Why I.T. is changing Commoditisation Innovation Services Accelerates Herbert A. Simon (1916 - 2001)
    117. Why I.T. is changing Rate of evolution of a system Innovation Services
    118. Why I.T. is changing Rate of evolution of a system directly related Innovation Services to organisation of its subsystems
    119. Why I.T. is changing Componentisation Herbert A. Simon (1916 - 2001)
    120. Why I.T. is changing Operating System Hypervisor CPU Memory I/O
    121. Why I.T. is changing Database Framework Messaging Operating System Hypervisor CPU Memory I/O
    122. Why I.T. is changing Application Service Database Framework Messaging Operating System Hypervisor CPU Memory I/O
    123. Why I.T. is changing Application Service Database Framework Messaging Operating System Hypervisor CPU Memory I/O
    124. Why I.T. is changing Application Service Database Framework Messaging Operating System Hypervisor CPU Memory I/O
    125. Why I.T. is changing Application Service Database Framework Messaging Operating System Hypervisor CPU Memory I/O
    126. Why I.T. is changing Application Service Database Framework Messaging x 100 Operating System Hypervisor CPU Memory I/O
    127. Why I.T. is changing Application Service Database Platform Messaging Operating System Hypervisor CPU Memory I/O
    128. Why I.T. is changing Application Service ase Platform Messaging Operating System Hypervisor Infrastructure Memory I/O
    129. Why I.T. is changing Application Service ase Platform Messaging Platform Operating System Virtualisation Infrastructure Memory I/O
    130. Why I.T. is changing Application Service Application ase Platform Messaging Platform Operating System Virtualisation Infrastructure Memory I/O
    131. Why I.T. is changing Application Platform Infrastructure Innovation Bespoke Products Services
    132. Why I.T. is changing Application Platform Infrastructure Innovation Bespoke Products Services (Componentisation)
    133. Why I.T. is changing Common Widespread Ubiquity Feature Complete Novel Low High Certainty
    134. Why I.T. is changing Common Volume Operations Services Ubiquity Novel Low High Certainty
    135. Why I.T. is changing Infrastructure as a Service Amazon EC2
    136. Why I.T. is changing Google App Platform as a Service Engine Infrastructure as a Service Amazon EC2
    137. Why I.T. is changing Software as a Service SalesForce Google App Platform as a Service Engine Infrastructure as a Service Amazon EC2
    138. Why I.T. is changing As IT [activities] becomes ubiquitous it has no strategic value Nicholas Carr
    139. Why I.T. is changing Commoditisation Innovation Bespoke Products Services Cost of doing business
    140. Why I.T. is changing Application Platform Infrastructure Innovation Bespoke Products Services Disruptive Shift
    141. Why I.T. is changing Application Platform Infrastructure Innovation Bespoke Products Services (Componentisation)
    142. Why I.T. is changing “Cloud computing” is a consequence of economic and technological conditions that have combined to cause a disruptive change in I.T. towards a service based economy.
    143. Why I.T. is changing Creative Destruction Joseph A. Schumpeter (1883 - 1950)!
    144. Why I.T. is changing Utility Computing John McCarthy
    145. Recap
    146. Recap Commoditisation Innovation Bespoke Products Services
    147. Recap Common Expense Payroll Procedure Accounts Payable Company Web site Ubiquity Wiki Social Netwok Analysis Novel Low High Certainty
    148. Recap Common Services Ubiquity Products Bespoke Innovation Novel Low High Certainty
    149. Recap http://www.strassmann.com/ Paul Strassmann
    150. Recap Componentisation Herbert A. Simon (1916 - 2001)
    151. Recap Application Service Application ase Platform Messaging Platform Operating System Virtualisation Infrastructure Memory I/O
    152. Recap Application Platform Infrastructure Innovation Bespoke Products Services Disruptive
    153. Recap Common “As a Service” Services Ubiquity Novel Low High Certainty
    154. Recap Software as a Service SalesForce Google App Platform as a Service Engine Infrastructure as a Service Amazon EC2
    155. Recap Utility Computing John McCarthy
    156. Transition
    157. Recap “Cloud computing” is a consequence of economic and technological conditions that have combined to cause a disruptive change in I.T. towards a service based economy.
    158. Cloud ! Product
    159. Why I.T. is changing. Benefits & Risks.
    160. Benefits & Risks of Cloud Computing • Economies of scale. (volume)
    161. Benefits & Risks of Cloud Computing • Economies of scale. (volume) • Pay per use. (utility)
    162. Benefits & Risks of Cloud Computing • Economies of scale. (volume) • Pay per use. (utility) • Speed to market. (componentisation)
    163. Benefits & Risks of Cloud Computing • Economies of scale. (volume) • Pay per use. (utility) • Speed to market. (componentisation) • Focus on core. (outsourcing)
    164. Benefits & Risks of Cloud Computing Common Ubiquity You Novel Low High Certainty
    165. Benefits & Risks of Cloud Computing Common Market Ubiquity You Novel Low High Certainty
    166. Benefits & Risks of Cloud Computing Common Market Competitive Ubiquity Gap You Novel Low High Certainty
    167. Benefits & Risks of Cloud Computing Common Market Ubiquity You Novel Low High Certainty
    168. http://www.flickr.com/photos/privatenobby
    169. http://www.flickr.com/photos/billege
    170. http://www.flickr.com/photos/giddygoose/
    171. Benefits & Risks of Cloud Computing The need to constantly evolve in order to stand still relative to an eco- system. Professor Leigh M.Van Valen
    172. Benefits & Risks of Cloud Computing Red Queen Hypothesis Professor Leigh M.Van Valen
    173. Benefits & Risks of Cloud Computing Common Market • Economies of scale. (volume) • Pay per use. (utility) • Speed to market. Competitive (componentisation) Gap • Focus on core. (outsourcing) You Novel Low High
    174. Benefits & Risks of Cloud Computing Application Platform Infrastructure Innovation Bespoke Products Services Disruptive Shift
    175. Benefits & Risks of Cloud Computing Transition • Management.
    176. Benefits & Risks of Cloud Computing Transition • Management. • Trust.
    177. Benefits & Risks of Cloud Computing Transition • Management. • Trust. • Transparency.
    178. Benefits & Risks of Cloud Computing Transition • Management. • Trust. • Transparency. • Security of supply
    179. Benefits & Risks of Cloud Computing Common Services Ubiquity Novel Low High Certainty
    180. Benefits & Risks of Cloud Computing Transition General • Management. • Suitability. • Trust. • Transparency. • Security of supply.
    181. Benefits & Risks of Cloud Computing Transition General • Management. • Suitability. • Trust. • Price competition. • Transparency. • Security of supply.
    182. Benefits & Risks of Cloud Computing Transition General • Management. • Suitability. • Trust. • Price competition. • Transparency. • Lock-in. • Security of supply.
    183. Benefits & Risks of Cloud Computing Transition General • Management. • Suitability. • Trust. • Price competition. • Transparency. • Lock-in. • Security of supply. • Second sourcing.
    184. Benefits & Risks of Cloud Computing Adoption Barriers
    185. Benefits & Risks of Cloud Computing Common Market Gap Vs You Novel Low High
    186. Why I.T. is changing. Benefits & Risks. Canonical and the Cloud.
    187. Canonical and the Cloud
    188. Canonical and the Cloud • Fastest growing Linux-based operating system.
    189. Canonical and the Cloud • Fastest growing Linux-based operating system. • Over 10,000,000 users.
    190. Canonical and the Cloud Transition General • Management. • Suitability. • Trust. • Price competition. • Transparency. • Lock-in. • Security of supply. • Second sourcing.
    191. Canonical and the Cloud Electricity
    192. Canonical and the Cloud Electricity BOOM!
    193. Canonical and the Cloud Standard Output BOOM!
    194. Canonical and the Cloud Application Platform Infrastructure
    195. Canonical and the Cloud Application Platform Infrastructure
    196. Canonical and the Cloud Data You Application
    197. Canonical and the Cloud Data Application Platform Operating Provider System (i.e. CogHead) Hypervisor Bare Metal
    198. Canonical and the Cloud Data Application Platform Operating System BOOM! Hypervisor Bare Metal
    199. Canonical and the Cloud Data Application Platform Platform Operating Operating System System BOOM! Hypervisor Hypervisor Bare Metal Bare Metal
    200. Canonical and the Cloud Data Application Platform Multiple Platform Providers Operating Operating System System Hypervisor Hypervisor Bare Metal Bare Metal
    201. Canonical and the Cloud Data Application Platform Easy Platform Switching Operating Operating System System Hypervisor Hypervisor Bare Metal Bare Metal
    202. Canonical and the Cloud Data Application Platform Standard Platform Output Operating Operating System System Hypervisor Hypervisor Bare Metal Bare Metal
    203. Canonical and the Cloud Paul Baran
    204. Canonical and the Cloud IPX / SPX Banyan Vines AppleTalk SNA DECNET
    205. Canonical and the Cloud IPX / SPX Banyan Vines AppleTalk TCP/IP SNA Decnet
    206. Canonical and the Cloud IPX / SPX Banyan Vines AppleTalk TCP/IP SNA Decnet Open
    207. Canonical and the Cloud IPX / SPX Banyan Vines Bind AppleTalk TCP/IP SendMail SNA Apache Decnet Open Open Source
    208. Canonical and the Cloud IPX / SPX Banyan Vines Innovation AppleTalk TCP/IP SNA Decnet (Componentisation)
    209. Canonical and the Cloud Harvey Hubbell (1857-1927)
    210. Canonical and the Cloud Application Platform Infrastructure
    211. Canonical and the Cloud Application Platform Amazon EC2
    212. Canonical and the Cloud Ubuntu Server Edition on Amazon EC2. http://www.ubuntu.com/ec2
    213. Canonical and the Cloud 9.04 (April) Ubuntu Enterprise Cloud http://www.ubuntu.com/cloud
    214. Canonical and the Cloud
    215. Canonical and the Cloud Tracks Amazon EC2 API Private cloud Eucalyptus VM Web UI KVM Hyp. Cloud Node Controller Controller Ubuntu Server Edition Physical Machines (bare bones)
    216. Canonical and the Cloud Tracks Amazon EC2 API Private cloud Eucalyptus VM Uses KVM hypervisor Web UI KVM Hyp. Cloud Node Controller Controller Ubuntu Server Edition Physical Machines (bare bones)
    217. Canonical and the Cloud Tracks Amazon EC2 API Private cloud Eucalyptus VM Uses KVM hypervisor Web UI KVM Hyp. Cloud Node Controller Controller EBS & S3 Equivalent Ubuntu Server Edition Physical Machines (bare bones)
    218. Canonical and the Cloud Tracks Amazon EC2 API Private cloud Eucalyptus VM Uses KVM hypervisor Web UI KVM Hyp. Cloud Node Controller Controller EBS & S3 Equivalent Ubuntu Server Edition Physical Machines (bare bones) Completely open sourced.
    219. Canonical and the Cloud Hypervisor Bare Metal Private Cloud
    220. Canonical and the Cloud Hypervisor Hypervisor Bare Metal Bare Metal Amazon EC2 Private Cloud
    221. Canonical and the Cloud Hypervisor Easy Hypervisor Switching Bare Metal Bare Metal Amazon EC2 Private Cloud
    222. Canonical and the Cloud Common • Economies of scale. (volume) Market • Pay per use. (utility) • Speed to market. (componentisation) Competitive Gap • Focus on core. (outsourcing) • Greener (efficient supply You & demand) Novel Low High
    223. Canonical and the Cloud Public cloud Private cloud Ubuntu MI Ubuntu MI EC2 UEC Portability and burst scalability
    224. Canonical and the Cloud Standard Ouptut
    225. Canonical and the Cloud Ecosystem
    226. Canonical and the Cloud Hypervisor Bare Metal
    227. Canonical and the Cloud Hypervisor Bare Metal Hypervisor Bare Metal
    228. Canonical and the Cloud Hypervisor Bare Metal Hypervisor Bare Metal
    229. Canonical and the Cloud Hypervisor Bare Metal Price Hypervisor Bare Metal
    230. Canonical and the Cloud Hypervisor Quality of Bare Metal Service Hypervisor Bare Metal
    231. Canonical and the Cloud Common Feature Differentiation Ubiquity Novel Low High Certainty
    232. Canonical and the Cloud Common Price vs QoS Ubiquity Novel Low High Certainty
    233. Canonical and the Cloud Competitive Market
    234. Recap
    235. Recap Commoditisation Innovation Bespoke Products Services
    236. Recap http://www.strassmann.com/ Paul Strassmann
    237. Recap Application Platform Infrastructure Innovation Bespoke Products Services Disruptive
    238. Recap Common “as a Service” Industry Ubiquity Novel Low High Certainty
    239. Recap Utility Computing John McCarthy
    240. Recap “Cloud computing” is a consequence of economic and technological conditions that have combined to cause a disruptive change in I.T. towards a service based economy.
    241. Recap • Economies of scale. (volume) • Pay per use. (utility) • Speed to market. (componentisation) • Focus on core. (outsourcing)
    242. Recap Common Market • Economies of scale. (volume) • Pay per use. (utility) • Speed to market. Competitive (componentisation) Gap • Focus on core. (outsourcing) You Novel Low High
    243. Recap Transition General • Management. • Suitability. • Trust. • Price competition. • Transparency. • Lock-in. • Security of supply. • Second sourcing.
    244. Recap Standard Output
    245. Recap IPX / SPX Banyan Vines Bind AppleTalk TCP/IP SendMail SNA Apache Decnet Open Open Source
    246. Recap Hypervisor Standard Hypervisor Output Bare Metal Bare Metal Amazon EC2 Private Cloud
    247. Recap 9.04 Ubuntu Enterprise Cloud (Eucalyptus)
    248. Recap Competitive Market
    249. Recap Hypervisor Bare Metal Hypervisor Bare Metal
    250. Is Cloud Computing a gamble?
    251. Yes
    252. Is cloud computing a gamble? Common Market • Economies of scale. (volume) • Pay per use. (utility) • Speed to market. Competitive (componentisation) Gap • Focus on core. (outsourcing) You Novel Low High
    253. Is cloud computing a gamble? what, whom, when?
    254. Is cloud computing a gamble? Transition General • Management. • Suitability. • Trust. • Price competition. • Transparency. • Lock-in. • Security of supply. • Second sourcing.
    255. Is cloud computing a gamble? Common Ubiquity Novel Low High Certainty
    256. Is cloud computing a gamble? Transition General • Management. • Suitability. • Trust. • Price competition. • Transparency. • Lock-in. • Security of supply. • Second sourcing.
    257. Is cloud computing a gamble? Standard Output
    258. Is cloud computing a gamble? Common Market Gap Vs You Novel Low High
    259. Is cloud computing a gamble? Transition General • Management. • Suitability. • Trust. • Price competition. • Transparency. • Lock-in. • Security of supply. • Second sourcing.
    260. Is cloud computing a gamble? Infrastructure as a Service Joe
    261. Is cloud computing a gamble? Joe Bare Metal Bare Metal Bare Metal
    262. Is cloud computing a gamble? Hypervisor Technology Joe Bare Metal Bare Metal Bare Metal
    263. Is cloud computing a gamble? Hypervisor Technology Joe Bare Metal Bare Metal Bare Metal
    264. Is cloud computing a gamble? Tom Storage Hypervisor Technology Bare Metal Bare Metal Bare Metal
    265. Is cloud computing a gamble? Storage Joe Hypervisor Technology Bare Metal Bare Metal Bare Metal
    266. Is cloud computing a gamble? Storage PaaS Dick Hypervisor Technology Bare Metal Bare Metal Bare Metal
    267. Is cloud computing a gamble? Storage Development Platform Dick Hypervisor Technology Bare Metal Bare Metal Bare Metal
    268. Is cloud computing a gamble? Storage Development Platform Hypervisor Technology Joe Bare Metal Bare Metal Bare Metal
    269. Is cloud computing a gamble? Harry Mapping API Storage Development Platform Hypervisor Technology Bare Metal Bare Metal Bare Metal
    270. Is cloud computing a gamble? Mapping API Tom Storage Development Platform Hypervisor Technology Bare Metal Bare Metal Bare Metal
    271. Is cloud computing a gamble? Mapping API SaaS Alice Storage Development Platform Hypervisor Technology Bare Metal Bare Metal Bare Metal
    272. Is cloud computing a gamble? Mapping API Transport Routing Alice Storage Development Platform Hypervisor Technology Bare Metal Bare Metal Bare Metal
    273. Is cloud computing a gamble? Harry Mapping API Transport Routing Storage Development Platform Hypervisor Technology Bare Metal Bare Metal Bare Metal
    274. Is cloud computing a gamble? Mapping API Transport Routing Tom Storage Development Platform Hypervisor Technology Bare Metal Bare Metal Bare Metal
    275. Is cloud computing a gamble? Mapping API Transport Routing Storage Development Platform Dick Hypervisor Technology Bare Metal Bare Metal Bare Metal
    276. Is cloud computing a gamble? Bob Mapping API Transport Routing Storage Development Platform Hypervisor Technology Bare Metal Bare Metal Bare Metal
    277. Is cloud computing a gamble? Mapping API Transport Routing Alice Storage Development Platform Hypervisor Technology Bare Metal Bare Metal Bare Metal
    278. Is cloud computing a gamble? Mapping API Transport Routing Storage Development Platform Hypervisor Technology Bare Metal Bare Metal Bare Metal
    279. Is cloud computing a gamble? Mapping API Transport Routing Storage Development Platform Hypervisor Technology Joe Bare Metal Bare Metal Bare Metal
    280. Is cloud computing a gamble? Mapping API Transport Routing Storage Development Platform Hypervisor Technology Joe
    281. Is cloud computing a gamble? fo rm P lat Map e nt ping API o pm elg evn Hype rviso t outi RD Sto r Tec spor rag e hnolran To gy
    282. Is cloud computing a gamble? Bob Alice
    283. Is cloud computing a gamble? Bob Alice Tom, Dick, Harry or Joe
    284. Is cloud computing a gamble? House House House Joe
    285. Is cloud computing a gamble? Tom Security House House House
    286. Is cloud computing a gamble? Dick Security House House House
    287. Benefits & Risks of Cloud Computing http://www.flickr.com/photos/rednuht/479370088
    288. Transparency
    289. Thank you simon.wardley@canonical.com
    290. whoops ...
    291. the outtakes ...
    292. i.e. more slides ...
    293. http://flickr.com/photos/jonnygoldstein/
    294. A. The Good, Bad & Ugly B. Part I - Why I.T. is complex C. Part II - The Paradox D. Part III - More or less E. Things to Watch F. A fast life G. Happy Clouds simon.wardley@canonical.com
    295. Good, Bad & Ugly
    296. http://www.flickr.com/photos/radioflyer007/
    297. The Good Application Platform Infrastructure Innovation Bespoke Products Services (Componentisation)
    298. http://flickr.com/photos/jonnygoldstein/
    299. The Bad Application Platform Infrastructure Innovation Bespoke Products Services Disruptive Shift
    300. The Bad Common Widespread Ubiquity Feature Complete Novel Low High Certainty
    301. The Bad As IT becomes ubiquitous it has no strategic value Nicholas Carr
    302. The Bad Creative Destruction Joseph A. Schumpeter (1883 - 1950)!
    303. The Ugly Utility Computing John McCarthy
    304. The Ugly Software Software as a Service (SaaS) Framework Framework as a Service (FaaS) Hardware as a Service (HaaS) Hardware 2007
    305. The Ugly “this is going to lead to a whole lot of aaS.” Oscon 2007 Robert Lefkowitz
    306. The Ugly 2007 - 2008
    307. The Ugly Software OaaS XaaS Application DaaS DBaaS Framework SaaSu Platform DaaS DaaS SaaSy SaaSp PaaS SaaS HaaS FaaS Hardware WaaS Infrastructure IaaS FaaS 2008
    308. The Ugly Application Application as a Service (SaaS) Platform Platform as a Service (PaaS) Infrastructure as a Service (IaaS) Infrastructure 2009
    309. Terminology.
    310. A. The Good, Bad & Ugly B. Part I - Why I.T. is complex C. Part II - The Paradox D. Part III - More or less E. Things to Watch F. A fast life G. Happy Clouds simon.wardley@canonical.com
    311. Part I Why I.T. is complex
    312. Complexity Common Ubiquity Innovation of CRM. Novel Low High Certainty
    313. Complexity Common Uncertain Ubiquity Novel Low High Certainty
    314. Complexity Common Uncertain Ubiquity Deviation Novel Low High Certainty
    315. Complexity Common Uncertain Ubiquity Deviation Differential Novel Low High Certainty
    316. Complexity Common Uncertain Ubiquity Deviation Differential Novel Worth Low High Certainty
    317. Complexity Common Ubiquity Dynamic Novel Low High Certainty
    318. Complexity Common Ubiquity Agile XP / Scrum Novel Low High Certainty
    319. Complexity Common Utility-like provision of CRM Ubiquity Novel Low High Certainty
    320. Complexity Common “Cloud Providers” like Salesforce Ubiquity Novel Low High Certainty
    321. Complexity Common Defined Ubiquity Novel Low High Certainty
    322. Complexity Common Defined No Deviation Ubiquity Novel Low High Certainty
    323. Complexity Common Defined No Deviation CODB Ubiquity Novel Low High Certainty
    324. Complexity Common Defined No Deviation CODB Ubiquity Cost Novel Low High Certainty
    325. Complexity Common Defined Ubiquity Novel Low High Certainty
    326. Complexity Common Prince 2, Six Sigma Ubiquity Novel Low High Certainty
    327. Complexity Common Prince 2, Six Sigma Ubiquity Agile XP, Scrum Novel Low High Certainty
    328. Complexity Common CRM Ubiquity CRM Novel Low High Certainty
    329. Complexity Common Six Sigma Ubiquity Novel Low High Certainty
    330. Complexity Common COMMODITY Ubiquity Novel Low High Certainty
    331. Complexity Common Ubiquity INNOVATION Novel Low High Certainty
    332. Complexity Common Different Ubiquity Methodologies Novel Low High Certainty
    333. A. The Good, Bad & Ugly B. Part I - Why I.T. is complex C. Part II - The Paradox D. Part III - More or less E. Things to Watch F. A fast life G. Happy Clouds simon.wardley@canonical.com
    334. Part II The Paradox
    335. Complexity ... Part II Common Prince 2, Six Sigma Ubiquity Agile XP, Scrum Novel Low High Certainty
    336. Complexity ... Part II Common Six Sigma Ubiquity INNOVATION Novel Low High Certainty
    337. Complexity ... Part II Common Expense Payroll Procedure Accounts Payable Company Web site Ubiquity Wiki Social Network Analysis Novel Low High Certainty
    338. Complexity ... Part II Common Market Competitive Ubiquity Gap You Novel Low High Certainty
    339. Complexity ... Part II The need to constantly evolve in order to stand still relative to an eco- system. Professor Leigh M.Van Valen
    340. Complexity ... Part II The fundamental impulse that sets and keeps the capitalist engine in motion comes from the new consumers, goods, the new methods of production or transportation, the new markets, the new forms of industrial organization that capitalist enterprise creates. Joseph A. Schumpeter (1883 - 1950)!
    341. http://www.sandowplus.co.uk/
    342. Complexity ... Part II Innovation Paradox Survival today requires ‘coherence, coordination and stability’ [order]. & Survival tomorrow requires the replacement of these virtues [disorder]. Salaman & Storey
    343. Complexity ... Part II Common Order Ubiquity Disorder Novel Low High Certainty
    344. http://www.flickr.com/photos/privatenobby
    345. Complexity ... Part II Common Six Sigma Ubiquity Novel Low High Certainty
    346. Complexity ... Part II Common Ubiquity Novel Low High Certainty
    347. Complexity ... Part II Common Ubiquity 20% Rule Novel Low High Certainty
    348. Complexity ... Part II Common Rigorous defined procedures Ubiquity 20% Rule Novel Low High Certainty
    349. A. The Good, Bad & Ugly B. Part I - Why I.T. is complex C. Part II - The Paradox D. Part III - More or less E. Things to Watch F. A fast life G. Happy Clouds simon.wardley@canonical.com
    350. Things to watch ...
    351. Things to watch Application Platform Infrastructure
    352. Things to watch Competitive Market
    353. Things to watch Data Application Platform Standard Platform Output Operating Operating System System Hypervisor Hypervisor Bare Metal Bare Metal
    354. Things to watch Platform
    355. Things to watch Technology Platform Vendor
    356. Things to watch Provider Technology Vendor
    357. Things to watch Provider Consumer Technology Vendor
    358. Things to watch Provider Consumer Technology Vendor ISV
    359. Things to watch Provider Consumer Technology Vendor ISV
    360. Things to watch Provider Consumer Technology Locked-in Vendor ISV
    361. Things to watch Provider Consumer Open Standard ISV
    362. Things to watch Provider Consumer EXTEND ISV
    363. Things to watch Common Feature Differentiation Ubiquity Novel Low High Certainty
    364. Things to watch Common Price vs QoS Ubiquity Novel Low High Certainty
    365. Things to watch Open Platform Source Reference Model
    366. A. The Good, Bad & Ugly B. Why Transparency Matters C. Part I - Why I.T. is complex D. Part II - The Paradox E. Part III - More or less F. Things to Watch G. A fast life H. Happy Clouds simon.wardley@canonical.com
    367. Part III More Or Less ...
    368. http://www.flickr.com/photos/radioflyer007/ http://upload.wikimedia.org/wikipedia/en/5/51/Metropolis.jpg
    369. http://www.flickr.com/photos/radioflyer007/ http://petjunction.blogspot.com/2007/07/adorables.html
    370. I’m in ur Internets http://www.flickr.com/photos/radioflyer007/ http://petjunction.blogspot.com/2007/07/adorables.html
    371. I’m in ur Internets ... web fohwr zero!! http://www.flickr.com/photos/radioflyer007/ http://petjunction.blogspot.com/2007/07/adorables.html
    372. More innovation Common Ubiquity Novel Low High Certainty
    373. More innovation Common Payroll Ubiquity Novel Low High Certainty
    374. More innovation Common Payroll Company Web site Ubiquity Novel Low High Certainty
    375. More innovation Common Payroll Company Web site Ubiquity Neuristic Kitten Thing Novel Low High Certainty
    376. More innovation Common Dynamic Ubiquity Novel Low High Certainty
    377. More innovation Common Ubiquity INNOVATION Novel Low High Certainty
    378. More innovation Common Market Competitive Ubiquity Gap You Novel Low High Certainty
    379. http://www.flickr.com/photos/radioflyer007/ http://upload.wikimedia.org/wikipedia/en/5/51/Metropolis.jpg
    380. More innovation The need to constantly evolve in order to stand still relative to an eco- system. Professor Leigh M.Van Valen
    381. More innovation “more efficient”
    382. http://www.flickr.com/photos/radioflyer007/
    383. More innovation “more process”
    384. More innovation Common Defined Processes Ubiquity Novel Low High Certainty
    385. More innovation Common COMMODITY Ubiquity Novel Low High Certainty
    386. http://www.flickr.com/photos/radioflyer007/ http://petjunction.blogspot.com/2007/07/adorables.html
    387. More innovation Common COMMODITY Ubiquity Novel Low High Certainty
    388. More innovation Common Defined Ubiquity Novel Low High Certainty
    389. More innovation Common Ubiquity INNOVATION Novel Low High Certainty
    390. More innovation Creative Destruction Joseph A. Schumpeter (1883 - 1950)!
    391. http://www.flickr.com/photos/radioflyer007/ http://upload.wikimedia.org/wikipedia/en/5/51/Metropolis.jpg
    392. http://www.flickr.com/photos/radioflyer007/ http://petjunction.blogspot.com/2007/07/adorables.html
    393. More innovation “innovate more”
    394. http://www.flickr.com/photos/radioflyer007/
    395. More innovation “less process”
    396. More innovation “more process”
    397. http://flickr.com/photos/jonnygoldstein/
    398. Image from Oliver Twist,
    399. More innovation “ideas process”
    400. More innovation Common Rigorous defined procedures Ubiquity Skunk works Novel Low High Certainty
    401. A. The Good, Bad & Ugly B. Part I - Why I.T. is complex C. Part II - The Paradox D. Part III - More or less E. Things to Watch F. A fast life G. Happy Clouds simon.wardley@canonical.com
    402. Adopt a fast life ...
    403. Fast life Commoditisation Innovation Bespoke Products Services
    404. Fast life Innovation Bespoke Products Services Product Competition
    405. Fast life Adoption Laggards Early Time Products
    406. Fast life Adoption “Original” “New and Improved” Time Products
    407. http://www.flickr.com/photos/mush2274
    408. http://www.flickr.com/photos/mush2274/
    409. Fast life Diffusion of Product Innovation Everett Rogers ( 1931 - 2004 )
    410. Fast life Common Product Ubiquity Novel Low High Certainty
    411. Fast life Common Product Ubiquity INNOVATION Novel Low High Certainty
    412. Fast life Adoption “Original” “New and Improved” Time Products
    413. Fast life Common Widespread Product Ubiquity Feature Complete INNOVATION Novel Low High Certainty
    414. Fast life Common Services Product Ubiquity INNOVATION Novel Low High Certainty
    415. Fast life Innovation Bespoke Products Services highly disruptive
    416. Fast life Common Standard Components Ubiquity Novel Low High Certainty
    417. Fast life Common Standard Components Componentisation Ubiquity Novel Low High Certainty
    418. Fast life Common Standard Components Componentisation Ubiquity Innovation Novel Low High Certainty
    419. Fast life Common Standard Components Componentisation Ubiquity Commoditisation Innovation Novel Low High Certainty
    420. Fast life Common Standard Components Componentisation Ubiquity Commoditisation Innovation Novel Low High Certainty
    421. Fast life Common Standard Components Componentisation Ubiquity Commoditisation Innovation Novel Low High Certainty
    422. http://www.flickr.com/photos/mush2274/
    423. A. The Good, Bad & Ugly B. Part I - Why I.T. is complex C. Part II - The Paradox D. Part III - More or less E. Things to Watch F. A fast life G. Happy Clouds simon.wardley@canonical.com
    424. Happy clouds ...
    425. Happy Clouds Three Rules happy
    426. Happy Clouds Three Rules happy Run the service on my own Rule 1 machines.
    427. Happy Clouds Three Rules happy Run the service on my own Rule 1 machines. Easily switch between my machines Rule 2 and a cloud provider.
    428. Happy Clouds Three Rules happy Run the service on my own Rule 1 machines. Easily switch between my machines Rule 2 and a cloud provider. Easily switch between cloud Rule 3 providers.
    429. Happy Clouds Hypervisor Bare Metal Private Cloud
    430. Happy Clouds Hypervisor Easy Hypervisor Switching Bare Metal Bare Metal Amazon EC2 Private Cloud
    431. Happy Clouds Competitive Market
    432. A. The Good, Bad & Ugly B. Part I - Why I.T. is complex C. Part II - The Paradox D. Part III - More or less E. Things to Watch F. A fast life G. Happy Clouds simon.wardley@canonical.com
    433. End ...
    434. Beyond End ...
    435. Common Services Ubiquity Products Bespoke Novel Innovation Low High Certainty

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