Social Media 101

Social Media 101 Basics and Best Practices

Social Media 101 Basics and Best Practices Prepared by Jeff Cho for the LNMG July Meetup

What We’ll Cover

What We’ll Cover• What is social media?

What We’ll Cover• What is social media?• Who uses it and why?

What We’ll Cover• What is social media?• Who uses it and why?• How do we use it effectively?

What is Social Media?

What is Social Media? • Generic term; broad in scope

What is Social Media? • Generic term; broad in scope • Web 2.0 communication tool

What is Social Media? • Generic term; broad in scope • Web 2.0 communication tool • Interactive

Types of Social Media

Types of Social Media• Communication: Blogging, Twitter

Types of Social Media• Communication: Blogging, Twitter• Collaboration: Wikis, Google Docs

Types of Social Media• Communication: Blogging, Twitter• Collaboration: Wikis, Google Docs• Media-Sharing: Flickr,YouTube

Types of Social Media• Communication: Blogging, Twitter• Collaboration: Wikis, Google Docs• Media-Sharing: Flickr,YouTube• Location-Based: Foursquare, Gowalla

Types of Social Media• Communication: Blogging, Twitter• Collaboration: Wikis, Google Docs• Media-Sharing: Flickr,YouTube• Location-Based: Foursquare, Gowalla• Q&A: Quora, Stack Exchange

Traits of Social Media Image: FredCavazza.net

Traits of Social Media• Accessible Image: FredCavazza.net

Traits of Social Media• Accessible• Approachable Image: FredCavazza.net

Traits of Social Media• Accessible• Approachable• Immediate Image: FredCavazza.net

Traits of Social Media• Accessible• Approachable• Immediate• Global Image: FredCavazza.net

Traits of Social Media• Accessible• Approachable• Immediate• Global• Interactive Image: FredCavazza.net

Who Uses It?

Who Uses It?• Individuals

Who Uses It?• Individuals• Groups and Organizations

Who Uses It?• Individuals• Groups and Organizations• Businesses and Corporations

Who Uses It?• Individuals• Groups and Organizations• Businesses and Corporations• News and Media

Who Uses It?• Individuals• Groups and Organizations• Businesses and Corporations• News and Media• Anyone who wants to

Who uses it?

Why Do People Use It?

Why Do People Use It?• Personal and professional networking

Why Do People Use It?• Personal and professional networking• Content creation and sharing

Why Do People Use It?• Personal and professional networking• Content creation and sharing• Conversing and collaborating

Why Do People Use It?• Personal and professional networking• Content creation and sharing• Conversing and collaborating• Getting information, news, and assistance

Why Do People Use It?• Personal and professional networking• Content creation and sharing• Conversing and collaborating• Getting information, news, and assistance• Advertising and marketing

I asked...

You answered...

Why Do You Use It?

We use it because...

We use it because...• it connects us to our peers/coworkers/orgs

We use it because...• it connects us to our peers/coworkers/orgs• it’s where conversations happen

We use it because...• it connects us to our peers/coworkers/orgs• it’s where conversations happen• it’s capable of local and global networking

We use it because...• it connects us to our peers/coworkers/orgs• it’s where conversations happen• it’s capable of local and global networking• it delivers realtime news

We use it because...• it connects us to our peers/coworkers/orgs• it’s where conversations happen• it’s capable of local and global networking• it delivers realtime news• we’re interested and engaged

Using It Properly

Using It Properly • No right or wrong

Using It Properly • No right or wrong • Do what’s right for you

Using It Properly • No right or wrong • Do what’s right for you • Be real, be yourself

Understanding Effective Usage

Understanding Effective Usage• Anticipated Reciprocity

Understanding Effective Usage• Anticipated Reciprocity• Increased Recognition

Understanding Effective Usage• Anticipated Reciprocity• Increased Recognition• Impact on the Environment

Understanding Effective Usage• Anticipated Reciprocity• Increased Recognition• Impact on the Environment• Sense of Community

Anticipated Reciprocity

Anticipated Reciprocity• We contribute and share valuable information hoping to receive the same

Anticipated Reciprocity• We contribute and share valuable information hoping to receive the same• Active participants get more responses to questions faster than those who are not

Increased Recognition

Increased Recognition• We want recognition for our contributions

Increased Recognition• We want recognition for our contributions• Prestige is important (Klout, Alexa)

Increased Recognition• We want recognition for our contributions• Prestige is important (Klout, Alexa)• RTs, HTs, source attribution

Impact on Environment

Impact on Environment• We want to have an effect on our environment

Impact on Environment• We want to have an effect on our environment• Regular, high-quality contributions make us feel that we’ve made a difference

Impact on Environment• We want to have an effect on our environment• Regular, high-quality contributions make us feel that we’ve made a difference• We want to be the signal, not the noise

Sense of Community

Sense of Community• Humans are social creatures

Sense of Community• Humans are social creatures• We want a sense of belonging to a group

Sense of Community• Humans are social creatures• We want a sense of belonging to a group• Motivates responses to contributions

Applying the Principles

Applying the Principles• Always listen

Applying the Principles• Always listen• Be authentic

Applying the Principles• Always listen• Be authentic• Be gracious

Applying the Principles• Always listen• Be authentic• Be gracious• Be mindful

Applying the Principles• Always listen• Be authentic• Be gracious• Be mindful• When in doubt, engage

Wrap-Up

Wrap-Up• Social media is a communication tool

Wrap-Up• Social media is a communication tool• Anyone can use it for any reason

Wrap-Up• Social media is a communication tool• Anyone can use it for any reason• There’s no “right way” but you may be able to increase the effectiveness of your usage

Questions?

Thanks!

Thanks!www.lnmg.caTwitter: @lnmgFacebook: /lnmg.ca

Thanks!www.lnmg.ca Jeff Cho @gojeffchoTwitter: @lnmg Naila Jinnah @NailaJFacebook: /lnmg.ca Tommy Vallier @tommyvallier

Social Media 101

by Jeff Cho on Jul 24, 2011

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Social Media 101 — Presentation Transcript