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Social Media 101
 

Social Media 101

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The presentation used at the July 2011 Limestone New Media Group meetup - "Social Media 101"! A lot of great discussions and conversations arose from the slideshow, so I hope you'll be able to make ...

The presentation used at the July 2011 Limestone New Media Group meetup - "Social Media 101"! A lot of great discussions and conversations arose from the slideshow, so I hope you'll be able to make it out to our future meetups.

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  • - general points that relate to social media at large\n- applicable for both personal and professional use. \n- equal parts presentation and discussion\n
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  • How do you define social media?\n
  • How do you define social media?\n
  • How do you define social media?\n
  • If you had to take the vast amount of social networks that are out there and try to categorize them, how would you tackle that task? Give me some ideas for “types” of social media.\n\n[Answers]\n\nHow would you categorize Facebook?\n
  • If you had to take the vast amount of social networks that are out there and try to categorize them, how would you tackle that task? Give me some ideas for “types” of social media.\n\n[Answers]\n\nHow would you categorize Facebook?\n
  • If you had to take the vast amount of social networks that are out there and try to categorize them, how would you tackle that task? Give me some ideas for “types” of social media.\n\n[Answers]\n\nHow would you categorize Facebook?\n
  • If you had to take the vast amount of social networks that are out there and try to categorize them, how would you tackle that task? Give me some ideas for “types” of social media.\n\n[Answers]\n\nHow would you categorize Facebook?\n
  • If you had to take the vast amount of social networks that are out there and try to categorize them, how would you tackle that task? Give me some ideas for “types” of social media.\n\n[Answers]\n\nHow would you categorize Facebook?\n
  • Accessible - It’s free or low-cost and available to everyone\nApproachable - You don’t need a degree to use social media. It’s easy to understand.\nImmediate - Most social networks run in realtime or very close to it.\nGlobal - You can connect to peers, experts, and friends all around the world\nInteractive - Information is no longer a one-way flow. You can react, respond, and converse.\n
  • Accessible - It’s free or low-cost and available to everyone\nApproachable - You don’t need a degree to use social media. It’s easy to understand.\nImmediate - Most social networks run in realtime or very close to it.\nGlobal - You can connect to peers, experts, and friends all around the world\nInteractive - Information is no longer a one-way flow. You can react, respond, and converse.\n
  • Accessible - It’s free or low-cost and available to everyone\nApproachable - You don’t need a degree to use social media. It’s easy to understand.\nImmediate - Most social networks run in realtime or very close to it.\nGlobal - You can connect to peers, experts, and friends all around the world\nInteractive - Information is no longer a one-way flow. You can react, respond, and converse.\n
  • Accessible - It’s free or low-cost and available to everyone\nApproachable - You don’t need a degree to use social media. It’s easy to understand.\nImmediate - Most social networks run in realtime or very close to it.\nGlobal - You can connect to peers, experts, and friends all around the world\nInteractive - Information is no longer a one-way flow. You can react, respond, and converse.\n
  • Accessible - It’s free or low-cost and available to everyone\nApproachable - You don’t need a degree to use social media. It’s easy to understand.\nImmediate - Most social networks run in realtime or very close to it.\nGlobal - You can connect to peers, experts, and friends all around the world\nInteractive - Information is no longer a one-way flow. You can react, respond, and converse.\n
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  • According to Dr. Peter Kollock, there are four primary motivations to contributing to online communities.\n
  • According to Dr. Peter Kollock, there are four primary motivations to contributing to online communities.\n
  • According to Dr. Peter Kollock, there are four primary motivations to contributing to online communities.\n
  • According to Dr. Peter Kollock, there are four primary motivations to contributing to online communities.\n
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Social Media 101 Social Media 101 Presentation Transcript

  • Social Media 101 Basics and Best Practices
  • Social Media 101 Basics and Best Practices Prepared by Jeff Cho for the LNMG July Meetup
  • What We’ll Cover
  • What We’ll Cover• What is social media?
  • What We’ll Cover• What is social media?• Who uses it and why?
  • What We’ll Cover• What is social media?• Who uses it and why?• How do we use it effectively?
  • What is Social Media?
  • What is Social Media? • Generic term; broad in scope
  • What is Social Media? • Generic term; broad in scope • Web 2.0 communication tool
  • What is Social Media? • Generic term; broad in scope • Web 2.0 communication tool • Interactive
  • Types of Social Media
  • Types of Social Media• Communication: Blogging, Twitter
  • Types of Social Media• Communication: Blogging, Twitter• Collaboration: Wikis, Google Docs
  • Types of Social Media• Communication: Blogging, Twitter• Collaboration: Wikis, Google Docs• Media-Sharing: Flickr,YouTube
  • Types of Social Media• Communication: Blogging, Twitter• Collaboration: Wikis, Google Docs• Media-Sharing: Flickr,YouTube• Location-Based: Foursquare, Gowalla
  • Types of Social Media• Communication: Blogging, Twitter• Collaboration: Wikis, Google Docs• Media-Sharing: Flickr,YouTube• Location-Based: Foursquare, Gowalla• Q&A: Quora, Stack Exchange
  • Traits of Social Media Image: FredCavazza.net
  • Traits of Social Media• Accessible Image: FredCavazza.net
  • Traits of Social Media• Accessible• Approachable Image: FredCavazza.net
  • Traits of Social Media• Accessible• Approachable• Immediate Image: FredCavazza.net
  • Traits of Social Media• Accessible• Approachable• Immediate• Global Image: FredCavazza.net
  • Traits of Social Media• Accessible• Approachable• Immediate• Global• Interactive Image: FredCavazza.net
  • Who Uses It?
  • Who Uses It?• Individuals
  • Who Uses It?• Individuals• Groups and Organizations
  • Who Uses It?• Individuals• Groups and Organizations• Businesses and Corporations
  • Who Uses It?• Individuals• Groups and Organizations• Businesses and Corporations• News and Media
  • Who Uses It?• Individuals• Groups and Organizations• Businesses and Corporations• News and Media• Anyone who wants to
  • Who uses it?
  • Why Do People Use It?
  • Why Do People Use It?• Personal and professional networking
  • Why Do People Use It?• Personal and professional networking• Content creation and sharing
  • Why Do People Use It?• Personal and professional networking• Content creation and sharing• Conversing and collaborating
  • Why Do People Use It?• Personal and professional networking• Content creation and sharing• Conversing and collaborating• Getting information, news, and assistance
  • Why Do People Use It?• Personal and professional networking• Content creation and sharing• Conversing and collaborating• Getting information, news, and assistance• Advertising and marketing
  • I asked...
  • You answered...
  • You answered...
  • You answered...
  • You answered...
  • You answered...
  • Why Do You Use It?
  • We use it because...
  • We use it because...• it connects us to our peers/coworkers/orgs
  • We use it because...• it connects us to our peers/coworkers/orgs• it’s where conversations happen
  • We use it because...• it connects us to our peers/coworkers/orgs• it’s where conversations happen• it’s capable of local and global networking
  • We use it because...• it connects us to our peers/coworkers/orgs• it’s where conversations happen• it’s capable of local and global networking• it delivers realtime news
  • We use it because...• it connects us to our peers/coworkers/orgs• it’s where conversations happen• it’s capable of local and global networking• it delivers realtime news• we’re interested and engaged
  • Using It Properly
  • Using It Properly • No right or wrong
  • Using It Properly • No right or wrong • Do what’s right for you
  • Using It Properly • No right or wrong • Do what’s right for you • Be real, be yourself
  • Understanding Effective Usage
  • Understanding Effective Usage• Anticipated Reciprocity
  • Understanding Effective Usage• Anticipated Reciprocity• Increased Recognition
  • Understanding Effective Usage• Anticipated Reciprocity• Increased Recognition• Impact on the Environment
  • Understanding Effective Usage• Anticipated Reciprocity• Increased Recognition• Impact on the Environment• Sense of Community
  • Anticipated Reciprocity
  • Anticipated Reciprocity• We contribute and share valuable information hoping to receive the same
  • Anticipated Reciprocity• We contribute and share valuable information hoping to receive the same• Active participants get more responses to questions faster than those who are not
  • Increased Recognition
  • Increased Recognition• We want recognition for our contributions
  • Increased Recognition• We want recognition for our contributions• Prestige is important (Klout, Alexa)
  • Increased Recognition• We want recognition for our contributions• Prestige is important (Klout, Alexa)• RTs, HTs, source attribution
  • Impact on Environment
  • Impact on Environment• We want to have an effect on our environment
  • Impact on Environment• We want to have an effect on our environment• Regular, high-quality contributions make us feel that we’ve made a difference
  • Impact on Environment• We want to have an effect on our environment• Regular, high-quality contributions make us feel that we’ve made a difference• We want to be the signal, not the noise
  • Sense of Community
  • Sense of Community• Humans are social creatures
  • Sense of Community• Humans are social creatures• We want a sense of belonging to a group
  • Sense of Community• Humans are social creatures• We want a sense of belonging to a group• Motivates responses to contributions
  • Applying the Principles
  • Applying the Principles• Always listen
  • Applying the Principles• Always listen• Be authentic
  • Applying the Principles• Always listen• Be authentic• Be gracious
  • Applying the Principles• Always listen• Be authentic• Be gracious• Be mindful
  • Applying the Principles• Always listen• Be authentic• Be gracious• Be mindful• When in doubt, engage
  • Wrap-Up
  • Wrap-Up• Social media is a communication tool
  • Wrap-Up• Social media is a communication tool• Anyone can use it for any reason
  • Wrap-Up• Social media is a communication tool• Anyone can use it for any reason• There’s no “right way” but you may be able to increase the effectiveness of your usage
  • Questions?
  • Thanks!
  • Thanks!
  • Thanks!www.lnmg.caTwitter: @lnmgFacebook: /lnmg.ca
  • Thanks!www.lnmg.ca Jeff Cho @gojeffchoTwitter: @lnmg Naila Jinnah @NailaJFacebook: /lnmg.ca Tommy Vallier @tommyvallier