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Don't Friend Me: GoingOn EduComm presentation June2011
Don't Friend Me: GoingOn EduComm presentation June2011
Don't Friend Me: GoingOn EduComm presentation June2011
Don't Friend Me: GoingOn EduComm presentation June2011
Don't Friend Me: GoingOn EduComm presentation June2011
Don't Friend Me: GoingOn EduComm presentation June2011
Don't Friend Me: GoingOn EduComm presentation June2011
Don't Friend Me: GoingOn EduComm presentation June2011
Don't Friend Me: GoingOn EduComm presentation June2011
Don't Friend Me: GoingOn EduComm presentation June2011
Don't Friend Me: GoingOn EduComm presentation June2011
Don't Friend Me: GoingOn EduComm presentation June2011
Don't Friend Me: GoingOn EduComm presentation June2011
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Don't Friend Me: GoingOn EduComm presentation June2011

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  • 1. The Social Web & Higher Education? Student, faculty, staff, institutions want to use it. !   We are social by nature !   We are driven by our passions !   We seek identity & individuality !   We no longer feel bound by that which is immediately around us !   We seek better ways to manage information overload !   We spend more time connected virtually to one another than we do physically !   We can interact with one another in ways that were never possible before (or were extremely cost prohibitive)2
  • 2. Yet, social networking sites don’t seem to be the answer. Don’t Friend me! !   Privacy !   Content Ownership !   Academic Identity !   Knowledge Networking3
  • 3. The Engagement Principle As institutional leaders, faculty and staff, we care about engagement. !   The majority of students drop out because of a lack of connection to the university. !   Increased student engagement can lead to: •  Higher retention rates •  Improved academic performance •  Contextual, situational or differential learning, resulting in the building of higher order thinking skills !   Increased faculty & staff engagement can lead to: •  Stronger ability to meet institution goals, mission & vision •  Tighter alignment with institution values4
  • 4. What About Academic Identity? Networking? In a world where we are one of many, we seek identity & look for others to network with. !   Active, vibrant virtual commons & communities promote stronger institutional & individual identity, which can lead to: •  Higher recruitment rates •  Increased utilization of institutional resources, academic or not •  Increased extended community participation •  Increased participation in life-long learning offerings !   Networking is critical as students seek opportunities within or beyond your institution upon graduation. •  Personal learning networks are a key part of 21st century professional success.5
  • 5. What does engagement look like…6
  • 6. In the age of the social web?7
  • 7. Case Study: The Penn LPS Commons The University of Pennsylvania College of Liberal & Professional Studies engages students through virtual commons focused on social learning. !   Three key principles of the commons: •  Connect •  Communicate •  Collaborate !   First Courses launched in Summer 2009 Foundations in Positive Psychology •  600 students, 96 countries •  3,000 user posts, 45 forums, 11,000 hours of video across one semester •  Led to ancillary communities, fostered a community broader than the course8
  • 8. Case Study: The Penn LPS Commons Success multiplied for the Penn LPS Commons, delivering similar results to courses across disciplines, countries & diverse student populations. Success was driven by: !   Commitment to fostering (not forcing) collaboration by faculty & staff !   Use of social learning constructs when developing the curriculum !   Opportunities for students to build pro les & network !   Ease of accessing streams of content & updates !   Ease of contributing content !   Community-oriented (vs. course) nature of the entire experience9
  • 9. the Academic Engagement Network My •  Activity Streams •  Announcements Channels Dashboard •  My Content •  News & Events & Feeds •  Notifications & Feeds •  SIS Data •  Web resourcesMy •  Programs My Academic •  Academic IdentityCommunities •  Workgroups Identity •  Portfolio •  Social Classrooms •  Connections •  Students Cooperatives •  Knowledge Network •  Clubs & Associations10
  • 10. If We Build it, Will They Come? 1.  Remember the fundamentals •  Domain, community, & practice •  Think participant goals rst, institutional outcomes second 2.  Design for growth •  Create exible goals & tools that allow for growth at any pace •  Build aspects that promote new, differentiated activity 3.  Build critical mass •  Involve key participants early •  Pick strong projects to start with that involve diverse participation •  Develop buy-in quickly 4.  Develop permeable spaces & encourage ow •  Allow external & internal constituents to interact •  Involve novices & experts11
  • 11. If We Build it, Will They Come? 5.  Make sure all participants derive value •  Everyone should see value in participating, regardless of skill level or involvement •  Conduct focus groups, employ role-based scenarios 6.  Abide by community norms and foster trust •  Allow the community to develop its own policies & procedures •  Establish community-based ownership 7.  Encourage identity building •  Promote activities that encourage students to “own” their pro le •  Allow the pro le to move among communities as desired12
  • 12. Want to Learn More? www.GoingOn.com Melissa Loble Vice President, Client Strategy melissal@goingon.com 949-923-050813

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