Social Media Optimization for Real Estate

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A social media optimization for real estate brokers to get more out of their YouTube, Facebook, and Google + online marketing efforts.

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Social Media Optimization for Real Estate

  1. 1. Social Media Optimization January 10, 2012
  2. 2. SMO Topics <ul><li>YouTube </li></ul><ul><ul><li>Profile, Upload, and SEO </li></ul></ul><ul><li>Facebook </li></ul><ul><ul><li>Pages, Status Updates, Photo Albums </li></ul></ul><ul><li>Google + </li></ul><ul><ul><li>Profile, Authorship, Business Pages </li></ul></ul>
  3. 3. Video Optimization <ul><li>Because You’re Already Using It </li></ul><ul><li>Because Ranking Comes Quickly </li></ul><ul><li>Blended Results Reinforce Authority </li></ul><ul><li>Bonuses for Uploading Many Videos </li></ul>
  4. 4. <ul><li>Start a Channel </li></ul><ul><ul><li>YouTube.com </li></ul></ul><ul><ul><li>Gmail Users Already Have an Account </li></ul></ul><ul><ul><li>Signup </li></ul></ul><ul><ul><li>Choose a Name (think Keywords) </li></ul></ul><ul><ul><ul><li>Hierarchy </li></ul></ul></ul><ul><ul><ul><li>Type of Properties </li></ul></ul></ul><ul><ul><li>Different Channels for Different Property Types? </li></ul></ul>Video Optimization
  5. 5. <ul><li>Profiles </li></ul>Video Optimization
  6. 6. Video Optimization
  7. 7. <ul><li>Upload </li></ul>Video Optimization
  8. 8. Video Optimization
  9. 9. Video Optimization
  10. 10. Video Optimization
  11. 11. Video Optimization
  12. 12. Video Optimization
  13. 13. Video Optimization
  14. 14. <ul><li>Transcripts </li></ul>Video Optimization
  15. 15. Video Optimization
  16. 16. Video Optimization
  17. 17. Video Optimization
  18. 19. Video Optimization
  19. 20. <ul><li>Playlists </li></ul>Video Optimization
  20. 21. Video Optimization
  21. 22. Video Optimization
  22. 24. Video Optimization
  23. 25. Video Optimization
  24. 26. Video Optimization
  25. 27. <ul><li>Fan Pages </li></ul><ul><ul><li>www.facebook.com/pages/ </li></ul></ul><ul><li>Rank Well in Search Engines </li></ul><ul><li>Consumers can Connect with Brands </li></ul><ul><li>Brands can Engage Audience </li></ul><ul><li>Easy to Customize </li></ul><ul><li>FREE </li></ul>Facebook Optimization
  26. 28. Facebook Optimization Page Setup
  27. 29. Facebook Optimization
  28. 30. Facebook Optimization
  29. 31. Facebook Optimization
  30. 32. Facebook Optimization
  31. 33. Facebook Optimization 284 x 850
  32. 34. Facebook Optimization
  33. 35. Facebook Optimization
  34. 36. Facebook Optimization Status Updates
  35. 37. <ul><li>Optimize first 18 Characters </li></ul><ul><li>Women More Likely to Like, Comment, and Share </li></ul><ul><li>Target Your Audience </li></ul><ul><li>Don’t Make it ALL Listings </li></ul><ul><li>Share a Variety of Information </li></ul><ul><li>Challenging for Real Estate </li></ul>Facebook Optimization
  36. 38. <ul><li>Create a Google + profile </li></ul><ul><ul><li>https://plus.google.com/ </li></ul></ul><ul><li>Complete Profile </li></ul><ul><ul><li>https://plus.google.com/116374732933553706935/ </li></ul></ul><ul><li>Authorship </li></ul><ul><ul><li>Rich Snippets </li></ul></ul><ul><ul><li>http://www.google.com/webmasters/tools/richsnippets </li></ul></ul><ul><ul><li>Google Search: Rich Snippets Test Tool </li></ul></ul><ul><li>Pages </li></ul><ul><ul><li>Build more Authorship </li></ul></ul>Google Optimization
  37. 39. Google Optimization Profile
  38. 40. Google Optimization
  39. 41. Google Optimization
  40. 42. Google Optimization Authorship
  41. 43. Google Optimization
  42. 44. Google Optimization
  43. 45. Google Optimization
  44. 46. Google Optimization
  45. 47. Google Optimization
  46. 48. Google Optimization Pages
  47. 49. Google Optimization
  48. 50. Google Optimization
  49. 51. Questions?

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