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Social Media Optimization for Real Estate
Social Media Optimization for Real Estate
Social Media Optimization for Real Estate
Social Media Optimization for Real Estate
Social Media Optimization for Real Estate
Social Media Optimization for Real Estate
Social Media Optimization for Real Estate
Social Media Optimization for Real Estate
Social Media Optimization for Real Estate
Social Media Optimization for Real Estate
Social Media Optimization for Real Estate
Social Media Optimization for Real Estate
Social Media Optimization for Real Estate
Social Media Optimization for Real Estate
Social Media Optimization for Real Estate
Social Media Optimization for Real Estate
Social Media Optimization for Real Estate
Social Media Optimization for Real Estate
Social Media Optimization for Real Estate
Social Media Optimization for Real Estate
Social Media Optimization for Real Estate
Social Media Optimization for Real Estate
Social Media Optimization for Real Estate
Social Media Optimization for Real Estate
Social Media Optimization for Real Estate
Social Media Optimization for Real Estate
Social Media Optimization for Real Estate
Social Media Optimization for Real Estate
Social Media Optimization for Real Estate
Social Media Optimization for Real Estate
Social Media Optimization for Real Estate
Social Media Optimization for Real Estate
Social Media Optimization for Real Estate
Social Media Optimization for Real Estate
Social Media Optimization for Real Estate
Social Media Optimization for Real Estate
Social Media Optimization for Real Estate
Social Media Optimization for Real Estate
Social Media Optimization for Real Estate
Social Media Optimization for Real Estate
Social Media Optimization for Real Estate
Social Media Optimization for Real Estate
Social Media Optimization for Real Estate
Social Media Optimization for Real Estate
Social Media Optimization for Real Estate
Social Media Optimization for Real Estate
Social Media Optimization for Real Estate
Social Media Optimization for Real Estate
Social Media Optimization for Real Estate
Social Media Optimization for Real Estate
Social Media Optimization for Real Estate
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Social Media Optimization for Real Estate

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A social media optimization for real estate brokers to get more out of their YouTube, Facebook, and Google + online marketing efforts.

A social media optimization for real estate brokers to get more out of their YouTube, Facebook, and Google + online marketing efforts.

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  • 1. Social Media Optimization January 10, 2012
  • 2. SMO Topics <ul><li>YouTube </li></ul><ul><ul><li>Profile, Upload, and SEO </li></ul></ul><ul><li>Facebook </li></ul><ul><ul><li>Pages, Status Updates, Photo Albums </li></ul></ul><ul><li>Google + </li></ul><ul><ul><li>Profile, Authorship, Business Pages </li></ul></ul>
  • 3. Video Optimization <ul><li>Because You’re Already Using It </li></ul><ul><li>Because Ranking Comes Quickly </li></ul><ul><li>Blended Results Reinforce Authority </li></ul><ul><li>Bonuses for Uploading Many Videos </li></ul>
  • 4. <ul><li>Start a Channel </li></ul><ul><ul><li>YouTube.com </li></ul></ul><ul><ul><li>Gmail Users Already Have an Account </li></ul></ul><ul><ul><li>Signup </li></ul></ul><ul><ul><li>Choose a Name (think Keywords) </li></ul></ul><ul><ul><ul><li>Hierarchy </li></ul></ul></ul><ul><ul><ul><li>Type of Properties </li></ul></ul></ul><ul><ul><li>Different Channels for Different Property Types? </li></ul></ul>Video Optimization
  • 5. <ul><li>Profiles </li></ul>Video Optimization
  • 6. Video Optimization
  • 7. <ul><li>Upload </li></ul>Video Optimization
  • 8. Video Optimization
  • 9. Video Optimization
  • 10. Video Optimization
  • 11. Video Optimization
  • 12. Video Optimization
  • 13. Video Optimization
  • 14. <ul><li>Transcripts </li></ul>Video Optimization
  • 15. Video Optimization
  • 16. Video Optimization
  • 17. Video Optimization
  • 18. &nbsp;
  • 19. Video Optimization
  • 20. <ul><li>Playlists </li></ul>Video Optimization
  • 21. Video Optimization
  • 22. Video Optimization
  • 23. &nbsp;
  • 24. Video Optimization
  • 25. Video Optimization
  • 26. Video Optimization
  • 27. <ul><li>Fan Pages </li></ul><ul><ul><li>www.facebook.com/pages/ </li></ul></ul><ul><li>Rank Well in Search Engines </li></ul><ul><li>Consumers can Connect with Brands </li></ul><ul><li>Brands can Engage Audience </li></ul><ul><li>Easy to Customize </li></ul><ul><li>FREE </li></ul>Facebook Optimization
  • 28. Facebook Optimization Page Setup
  • 29. Facebook Optimization
  • 30. Facebook Optimization
  • 31. Facebook Optimization
  • 32. Facebook Optimization
  • 33. Facebook Optimization 284 x 850
  • 34. Facebook Optimization
  • 35. Facebook Optimization
  • 36. Facebook Optimization Status Updates
  • 37. <ul><li>Optimize first 18 Characters </li></ul><ul><li>Women More Likely to Like, Comment, and Share </li></ul><ul><li>Target Your Audience </li></ul><ul><li>Don’t Make it ALL Listings </li></ul><ul><li>Share a Variety of Information </li></ul><ul><li>Challenging for Real Estate </li></ul>Facebook Optimization
  • 38. <ul><li>Create a Google + profile </li></ul><ul><ul><li>https://plus.google.com/ </li></ul></ul><ul><li>Complete Profile </li></ul><ul><ul><li>https://plus.google.com/116374732933553706935/ </li></ul></ul><ul><li>Authorship </li></ul><ul><ul><li>Rich Snippets </li></ul></ul><ul><ul><li>http://www.google.com/webmasters/tools/richsnippets </li></ul></ul><ul><ul><li>Google Search: Rich Snippets Test Tool </li></ul></ul><ul><li>Pages </li></ul><ul><ul><li>Build more Authorship </li></ul></ul>Google Optimization
  • 39. Google Optimization Profile
  • 40. Google Optimization
  • 41. Google Optimization
  • 42. Google Optimization Authorship
  • 43. Google Optimization
  • 44. Google Optimization
  • 45. Google Optimization
  • 46. Google Optimization
  • 47. Google Optimization
  • 48. Google Optimization Pages
  • 49. Google Optimization
  • 50. Google Optimization
  • 51. Questions?

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