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Social Media Optimization for Real Estate

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A social media optimization for real estate brokers to get more out of their YouTube, Facebook, and Google + online marketing efforts.

A social media optimization for real estate brokers to get more out of their YouTube, Facebook, and Google + online marketing efforts.

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  • 1. Social Media Optimization January 10, 2012
  • 2. SMO Topics
    • YouTube
      • Profile, Upload, and SEO
    • Facebook
      • Pages, Status Updates, Photo Albums
    • Google +
      • Profile, Authorship, Business Pages
  • 3. Video Optimization
    • Because You’re Already Using It
    • Because Ranking Comes Quickly
    • Blended Results Reinforce Authority
    • Bonuses for Uploading Many Videos
  • 4.
    • Start a Channel
      • YouTube.com
      • Gmail Users Already Have an Account
      • Signup
      • Choose a Name (think Keywords)
        • Hierarchy
        • Type of Properties
      • Different Channels for Different Property Types?
    Video Optimization
  • 5.
    • Profiles
    Video Optimization
  • 6. Video Optimization
  • 7.
    • Upload
    Video Optimization
  • 8. Video Optimization
  • 9. Video Optimization
  • 10. Video Optimization
  • 11. Video Optimization
  • 12. Video Optimization
  • 13. Video Optimization
  • 14.
    • Transcripts
    Video Optimization
  • 15. Video Optimization
  • 16. Video Optimization
  • 17. Video Optimization
  • 18.  
  • 19. Video Optimization
  • 20.
    • Playlists
    Video Optimization
  • 21. Video Optimization
  • 22. Video Optimization
  • 23.  
  • 24. Video Optimization
  • 25. Video Optimization
  • 26. Video Optimization
  • 27.
    • Fan Pages
      • www.facebook.com/pages/
    • Rank Well in Search Engines
    • Consumers can Connect with Brands
    • Brands can Engage Audience
    • Easy to Customize
    • FREE
    Facebook Optimization
  • 28. Facebook Optimization Page Setup
  • 29. Facebook Optimization
  • 30. Facebook Optimization
  • 31. Facebook Optimization
  • 32. Facebook Optimization
  • 33. Facebook Optimization 284 x 850
  • 34. Facebook Optimization
  • 35. Facebook Optimization
  • 36. Facebook Optimization Status Updates
  • 37.
    • Optimize first 18 Characters
    • Women More Likely to Like, Comment, and Share
    • Target Your Audience
    • Don’t Make it ALL Listings
    • Share a Variety of Information
    • Challenging for Real Estate
    Facebook Optimization
  • 38.
    • Create a Google + profile
      • https://plus.google.com/
    • Complete Profile
      • https://plus.google.com/116374732933553706935/
    • Authorship
      • Rich Snippets
      • http://www.google.com/webmasters/tools/richsnippets
      • Google Search: Rich Snippets Test Tool
    • Pages
      • Build more Authorship
    Google Optimization
  • 39. Google Optimization Profile
  • 40. Google Optimization
  • 41. Google Optimization
  • 42. Google Optimization Authorship
  • 43. Google Optimization
  • 44. Google Optimization
  • 45. Google Optimization
  • 46. Google Optimization
  • 47. Google Optimization
  • 48. Google Optimization Pages
  • 49. Google Optimization
  • 50. Google Optimization
  • 51. Questions?

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