Search Engine Optimization        Don’t Know       Where to Start?           September 26, 2012                           ...
What is SEO?• SEO = Search Engine Optimization• SERPs = Search Engine Results Page• Types of SEO: White Hat & Black Hat• G...
What is the Goal of SEO?• SEO is a Marketing Tactic  – Meta Titles, Descriptions, Keywords  – Meta Matches on Page Content...
How to Rank #1 on Google                  Presentation by Toby Barnett © 2012
White Hat SEO•   Safe SEO Tactics•   Clear and Clean Titles•   Clearly Written Descriptions•   Not Excessive Keywords•   N...
Black Hat SEO• Keyword Stuffing    – Excessive Keywords On-page Copy•   Link Bombing•   Cloaking•   Duplicate Content/Webs...
Getting Content Indexed• Setup the Website for Success RIGHT  AWAY!  – Architecture a Website Right Away  – Create Catchy ...
Watch Your Analytics                Presentation by Toby Barnett © 2012
Watch Your Analytics                Presentation by Toby Barnett © 2012
Watch Your Analytics                Presentation by Toby Barnett © 2012
Watch Your Analytics                Presentation by Toby Barnett © 2012
Keep it Up!•   Not a One Time Job!•   Results will Happen; Be Patient.•   Cheaper to D-I-Y then Outsource.•   Your Competi...
Questions & AnswersLet the Good Times Roll!                  Presentation by Toby Barnett © 2012
Resources to Read/Watch•   SearchEngineLand.com•   SearchEngineJournal.com•   SERoundTable.com•   GeekEstateBlog.com•   Ma...
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Search Engine Optimization Basics

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A beginners guide to SEO (search engine optimization) for a course I taught in our Keller Williams Realty, Inc office.

Published in: Real Estate, Technology, Design
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Search Engine Optimization Basics

  1. 1. Search Engine Optimization Don’t Know Where to Start? September 26, 2012 Presentation by Toby Barnett © 2012
  2. 2. What is SEO?• SEO = Search Engine Optimization• SERPs = Search Engine Results Page• Types of SEO: White Hat & Black Hat• Getting Content to become visible on Google, Bing, Yahoo, Blekko, etc …• Having Great Content = Eye Balls Presentation by Toby Barnett © 2012
  3. 3. What is the Goal of SEO?• SEO is a Marketing Tactic – Meta Titles, Descriptions, Keywords – Meta Matches on Page Content• Goal: Having Content that RANKs• Goal: Having Content that is Valuable• Goal: Having Content that Coverts to Leads Presentation by Toby Barnett © 2012
  4. 4. How to Rank #1 on Google Presentation by Toby Barnett © 2012
  5. 5. White Hat SEO• Safe SEO Tactics• Clear and Clean Titles• Clearly Written Descriptions• Not Excessive Keywords• No Hidden Content on Pages/Posts• Long Term Strategies Presentation by Toby Barnett © 2012
  6. 6. Black Hat SEO• Keyword Stuffing – Excessive Keywords On-page Copy• Link Bombing• Cloaking• Duplicate Content/Websites• Doorway Pages• False Reporting of Competitors• Just WRONG Presentation by Toby Barnett © 2012
  7. 7. Getting Content Indexed• Setup the Website for Success RIGHT AWAY! – Architecture a Website Right Away – Create Catchy & SEO Related Titles – Write Original Web Copy – Consistently Publish Web Copy • Increase a site’s Freshness Rate – DON’T GIVE UP! Presentation by Toby Barnett © 2012
  8. 8. Watch Your Analytics Presentation by Toby Barnett © 2012
  9. 9. Watch Your Analytics Presentation by Toby Barnett © 2012
  10. 10. Watch Your Analytics Presentation by Toby Barnett © 2012
  11. 11. Watch Your Analytics Presentation by Toby Barnett © 2012
  12. 12. Keep it Up!• Not a One Time Job!• Results will Happen; Be Patient.• Cheaper to D-I-Y then Outsource.• Your Competition is Already Doing It!• Why Wait to Start? Presentation by Toby Barnett © 2012
  13. 13. Questions & AnswersLet the Good Times Roll! Presentation by Toby Barnett © 2012
  14. 14. Resources to Read/Watch• SearchEngineLand.com• SearchEngineJournal.com• SERoundTable.com• GeekEstateBlog.com• Mashable.com• BarryHurd.com• YouTube.com (for tutorials) Presentation by Toby Barnett © 2012
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