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Search engine optimization 2013

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A beginners search engine optimization guide for real estate agents. The presentation was delivered to the Keller Williams Realty, Inc office in Marysville Washington. Feel free to download the …

A beginners search engine optimization guide for real estate agents. The presentation was delivered to the Keller Williams Realty, Inc office in Marysville Washington. Feel free to download the presentation if you're interested in using it.

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http://www.barnettassociates.net/

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  • If your interested in SEO services or other digital marketing services please contact B2 Group www.b2corp.com or e-mail us at Info@b2corp.com
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  • 1. SEARCH ENGINE OPTIMIZATION Getting Started February 5, 2013 Presentation by Snohomish County Real Estate © 2013
  • 2. Presentation by Snohomish County Real Estate © 2013
  • 3. WHAT IS SEO? Acronym: Search Engine Optimization“Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engines "natural" or un-paid ("organic") search results.” - Wikipedia Presentation by Snohomish County Real Estate © 2013
  • 4. Why is SEO Important?The more visitors a website receives the more chances are to convert to a sale. Leads = $$$$ Presentation by Snohomish County Real Estate © 2013
  • 5. Getting Started w/ Search Engine Optimization• Have to have at least a website, or blog, or Facebook page, or Twitter account.• Where do I get those? – Free Website: http://wordpress.com – Facebook: http://www.facebook.com/pages/create.php – Twitter: http://twitter.com/signup Presentation by Snohomish County Real Estate © 2013
  • 6. Wordpress.com• Free network that allows people to create free blogs (blogs can be used as websites).• Goto http://www.wordpress.com and sign up• Publish Relevant Information you wish to rank for.• Examples: – http://snohomishcountyrealestateguide.wordpress.com/ (rarely used) – http://thehamptons.wordpress.com/ (rarely used) Presentation by Snohomish County Real Estate © 2013
  • 7. Facebook Fan Pages• Fan pages are way to connect socially to consumers while be able to rank in the search engines.• Create a Page• Use Keywords in Title• Post relevant information• Post engaging content and information Presentation by Snohomish County Real Estate © 2013
  • 8. Twitter Accounts• A way to share the useful information you just published.• Creates a “back link” to your content• Ability to connect with other professional who may share your content.• Builds buzz around your content. Presentation by Snohomish County Real Estate © 2013
  • 9. HUGE: Back Links• A link from website “A” to website “B”• Each link is a vote for your website• The more votes – links – the better chance will appear higher in the search results.• Example: http://www.realestate.com/advice/whats-happening-in Presentation by Snohomish County Real Estate © 2013
  • 10. Additional SEO Strategies• Meta Titles, Descriptions, Keywords• Meta Matches on Page Content• Google Places Profile• Google Plus Profile & Authorship• YouTube Channel Profile Presentation by Snohomish County Real Estate © 2013
  • 11. SEO Don’ts• Keyword Stuffing – Excessive Keywords On-page Copy• Link Bombing• Cloaking• Duplicate Content/Websites• Doorway Pages• False Reporting of Competitors• Just WRONG Presentation by Snohomish County Real Estate © 2013
  • 12. SEO Resources• SearchEngineLand.com• SearchEngineJournal.com• SERoundTable.com• GeekEstateBlog.com• Mashable.com• BarryHurd.com• YouTube.com (for tutorials) Presentation by Snohomish County Real Estate © 2013
  • 13. Have Questions? Get Answers! Presentation by Snohomish County Real Estate © 2013