0
Ap Ex
Compact Cars
Group3: Neha Lukesh Patil, Rakesh Rangdal, Sathyanarayanan R, Sharbanee
Prusty, Shiny Bokkey, Shriram V
Objective
• To analyze the brand associations with regard
to compact car segment
• Compare the brand association with the ...
Process
• Brand analysis
-Success and failure of different brands
• Journals
• Questionnaire – primary investigation
Primary Investigation- Questionnaire
• Identify Brand Associations – By elicitation.
• Identify if its Negative or Positiv...
Questions
1. Can bikes be treated as competition for
compact cars?
2. How to measure brand associations-
qualitative and q...
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Ap ex shri rak

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Transcript of "Ap ex shri rak"

  1. 1. Ap Ex Compact Cars Group3: Neha Lukesh Patil, Rakesh Rangdal, Sathyanarayanan R, Sharbanee Prusty, Shiny Bokkey, Shriram V
  2. 2. Objective • To analyze the brand associations with regard to compact car segment • Compare the brand association with the next higher end segment • To ‘Launch a new brand’
  3. 3. Process • Brand analysis -Success and failure of different brands • Journals • Questionnaire – primary investigation
  4. 4. Primary Investigation- Questionnaire • Identify Brand Associations – By elicitation. • Identify if its Negative or Positive. • Identify source of Brand Association(WOM/Ad/etc). • Identify if promotional and product-based attributes consistent with the brand association. • Questions from the perspective of Consumer learning • Brand Association Categories –Attitudes, Attributes and Benefits
  5. 5. Questions 1. Can bikes be treated as competition for compact cars? 2. How to measure brand associations- qualitative and quantitatively ? 3. What should be the sample for analysis? 4. How to obtain standalone sales data?
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