• Like
Ap ex shri rak
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Published

APex

APex

Published in Internet
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
13
On SlideShare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Ap Ex Compact Cars Group3: Neha Lukesh Patil, Rakesh Rangdal, Sathyanarayanan R, Sharbanee Prusty, Shiny Bokkey, Shriram V
  • 2. Objective • To analyze the brand associations with regard to compact car segment • Compare the brand association with the next higher end segment • To ‘Launch a new brand’
  • 3. Process • Brand analysis -Success and failure of different brands • Journals • Questionnaire – primary investigation
  • 4. Primary Investigation- Questionnaire • Identify Brand Associations – By elicitation. • Identify if its Negative or Positive. • Identify source of Brand Association(WOM/Ad/etc). • Identify if promotional and product-based attributes consistent with the brand association. • Questions from the perspective of Consumer learning • Brand Association Categories –Attitudes, Attributes and Benefits
  • 5. Questions 1. Can bikes be treated as competition for compact cars? 2. How to measure brand associations- qualitative and quantitatively ? 3. What should be the sample for analysis? 4. How to obtain standalone sales data?