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Workshop「企画書・プレゼン・リリース作成に効く! ネットメディア時代のロジカル文章脳プログラミング術」
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Workshop「企画書・プレゼン・リリース作成に効く! ネットメディア時代のロジカル文章脳プログラミング術」

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    Workshop「企画書・プレゼン・リリース作成に効く! ネットメディア時代のロジカル文章脳プログラミング術」 Workshop「企画書・プレゼン・リリース作成に効く! ネットメディア時代のロジカル文章脳プログラミング術」 Presentation Transcript

    • ! (Vol.2) 2009 12 1
    • • Gohsuke Takama / • (Meta Associates) • Privacy International (London, UK) • : IT IT • 1991 • HotWired Japan CNET Japan ScanNetSecurity Wired Japan (DDP ) Asahi ( ) ( ) Computing Japan (LINCMedia) CG ( BP) (ASCII) Digital Advisor ( ) InterIT (UPU) HotWired Style (98 ) (96 ) 95 94 2
    • 3
    • (NLP) 4
    • 5
    • 6
    • 7
    • 8
    • • : • : 9
    • 10
    • / Twitter 11
    • / Twitter 12
    • • : • : 13
    • • : • : 14
    • • : • : 15
    • • : • : 16
    • Head Long Tail 17
    • • : • Twitter: = Telex 18
    • • : • Twitter: 19
    • • : ( ) • : • : 20
    • • • • • 21
    • 22
    • 23
    • 24
    • Repository Repository DataBase DataBase 25
    • Repository Repository DataBase DataBase @S=A @S=A @V=B @V=B @O=C @O=C @Adj=D @Adj=D ... ... 26
    • Repository Repository DataBase DataBase @S=A @S= @V=B @V= @O=C @O= @Adj=D @Adj= ... ... 27
    • 28
    • 29
    • 30
    • • • • 31
    • • ¥6000 • ¥12000 • ¥12000 32
    • • • • 33
    • • ¥12000 • ¥12000 • ¥6000 34
    • Visual Cognition Lab http://viscog.beckman.illinois.edu/flashmovie/15.php 35
    • 36
    • 37
    • 38
    • 39
    • 40
    • 41
    • 42
    • 43
    • 44
    • 45
    • 46
    • (Anchoring) 47
    • (Trigger) 48
    • (Framing) 49
    • (Framing) 90% 50
    • (Framing) 10% 51
    • (Framing) 90% or 10% 52
    • (Framing) 80% 53
    • (Framing) 20% 54
    • (Framing) 80% or 20% 55
    • 56
    • • • • • 57
    • (Sequence) • 58
    • A • ¥6000 • ¥12000 • ¥12000 59
    • B • ¥12000 • ¥12000 • ¥6000 60
    • A • ¥6000 • ¥12000 • ¥12000 61
    • 3 62
    • 63
    • (Priming) 64
    • 65
    • ? • : • : 66
    • ? • • : 67
    • ? • • • 68
    • 1. 2. 3. 69
    • • + + • • • ( ) 70
    • 1 2 3 4 5 71
    • 1 2 3 4 5 72
    • • + + • • ( ) 73
    • • • • • XX • • 120 140 Twitter 74
    • • { + + + + } • ={ + + } 75
    • • { + + + + } 76
    • { + + + + } 1 2 3 4 5 77
    • • { + + + + } 2 3 1 4 5 78
    • { + + + + } 1 1 2 2 3 3 4 4 5 5 { + + + + } 79
    • 1. 2. 3. 80
    • 1. 2. 3. 4. 5. (3. ) 81
    • Thank You 82
    • • ISBN978-4-15-208979-3 • ISBN978-4-314-01047-4 • ISBN4-393-36472-4 • ISBN4-489-00184-3 • ISBN978-4-7911-0589-2 • ISBN978-4-06-282062-2 • NTT ISBN4-7571-6011-9 83