• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Business
 

Business

on

  • 58 views

 

Statistics

Views

Total Views
58
Views on SlideShare
55
Embed Views
3

Actions

Likes
0
Downloads
1
Comments
0

2 Embeds 3

http://jengjhieh.wix.com.usrfiles.com 2
http://htmlcomponentservice.appspot.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft Word

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Business Business Document Transcript

    • CHARITY DRIVE EVENT Mr Bean Charity Drive Stall Introduction to Business (BUSFO1O3) Charity Drive Report Group members: Student ID: Kimberley Ee Sze Ann Chia Sue Yi Edwin Ho KhaiVun 0315319 0315334 0314846 Chan Zhuang Sheng0314527 Goh JengJhieh 0315080
    • Contents Executive Summary ........................................................................................................................ 3 Objectives ....................................................................................................................................... 4 Target Market.................................................................................................................................. 5 Competition Analysis...................................................................................................................... 6 Products and Packaging .................................................................................................................. 9 Pricing ........................................................................................................................................... 14 Promotion...................................................................................................................................... 15 Computer generated posters .......................................................................................................... 15 Sponsors ........................................................................................................................................ 18 Distribution ................................................................................................................................... 20 Green Measures ............................................................................................................................ 21 Human Resources Planning .......................................................................................................... 22 Evaluation of Results .................................................................................................................... 24 Appendix ....................................................................................................................................... 26
    • Executive Summary Mr. Bean is a nonprofit charity drive stall, started by a group of five students in order to raise funds for a charity organization. The business was run over a period of 5 days during a charity drive event at Taylor’s University Lakeside Campus. This charity drive event is the final project of the subject of Introduction to Business, Foundation in Natural and Built Environment. All the profits earned from our stall wereto be donated to a chosen charity organization, Malaysian Dogs Deserve Better (MDDB). Mr. Bean sells a varied assortment of products such as soya milk, grapes, cakes, snacks and even jewelry. However, the theme and main attraction of Mr Bean is the soya milk and many food items are sold in a set with the soya milk. Mr. Bean is owned and managed by 5 students. These students are Kimberley Ee, the group leader;Johnson Chan, the accountant;Chia Sue Yi, the product manager and Edwin Ho and Goh JengJhieh, the marketing executives. The capital of the business is sponsored by a list of corporate sponsors and some individuals that are vital to its success. They are. The total amount of money raised through sponsorship is RM 1000. Mr Bean is located at Taylor’s University Lakeside Campus. Taylor’s University Lakeside Campus is known as Malaysia’s State-of-the-Art Modern-Tropical University Campus. There is a man-made lake at the campus, as well as abeautiful surrounding landscape that creates a stimulating natural environment. The population at Taylor’s University Lakeside campus include the lecturers, staff and students which are all potential customers of Mr Bean. A total profit of RM2000 wasgenerated by Mr, Bean during its five day period of operation. This entire profit was donated to Malaysian Dogs Deserve Better (MDDB).
    • Objectives To empower the public by giving them an opportunity to lend a hand through their donations to MDDB. To raise public awareness on the suffering and ill-treatment of Malaysian stray dogs. To raise a minimum profit of RM2000 during the entire charity drive event.
    • Target Market 1. Students of Taylor’s University Lakeside Campus Gender: male and female Age: 16-25 Average spending power based on allowance allocated by parents 2. Lecturers of Taylor’s University Lakeside Campus Gender: Male and Female Age: 20-60 High spending power due to stable income 3. Staff of Taylor’s University Lakeside Campus Gender: Male and Female Age: 20-60 High spending power due to stable income 4. Visitors of Taylor’s University Lakeside Campus Gender: Male and Female Age: Any Spending power depends on age and job occupation
    • Competition Analysis The main competitors of Mr Bean are both Norwegian Café and Seven Eleven. Both these businesses are well established at Taylor’s University Lakeside Campus as they have been operating there for several years now. This means that both these businesses have already gained the trust of their customers and can count on customer loyalty. Both Norwegian Café sell similar products as our stall. In this case our main advantage is that we have an additional product (jewelry) that can help us to attract customers. Furthermore, our stall also offers lower prices. Below is the analysis of our two main competitors: 1. The Norwegian Sandwich Co. Location: Block D, Level 1 Similar product(s): Soya Milk
    • Product name: Vsoy Price of product: RM 2.40 per unit 2. Seven Eleven Location: Syopz Mall Similair product(s): Soya Milk, Cakes, Snacks
    • Product name: Apollo Cake Price of product: RM 0.70 per unit Product name: Home Soy Price of product: RM 1.90 per unit Product name: Soy Talk Price of product: RM 1.80 per unit Product name: Soy Master Price of product: RM 1.70 per unit
    • Products and Packaging 1) Soya Milk Description The soya milk that we sold at our stall is homemade traditional style soya milk. The ingredients of the soya milk include fresh soya beans and sugar. The fresh homemade Features and Benefits The fresh homemade taste of our soya milk makes this product more attractive to customers. Customers are able to experience the fresh homemade taste of traditionally prepared soya milk when they purchase this product. Packaging The soya milk is packaged in plastic cups and straws are provided to customers. This type of packaging allows customers to enjoy there drink while on the go.
    • 2) Grapes Description The grapes sold at our stall are fresh, sweet and seedless. The grapes are chilled and washed before being sold. Features and Benefits Grapes provide a healthy nutritious snack to customers. No other business at Taylor’s University Lakeside Campus provides fresh fruits. Packaging Our grapes were packaged in transparent plastic cups such that they would be easy to identify and thus appear more attractive to customers. We also provided satay stick so that customers could eat while on the go.
    • 3) Cakes Description The cakes sold at our stall were purchased from a local bakery. We sold many flavours such as honey roll, dark chocolate, pandan, green tea, cheese and chocolate vanilla. Features and Benefits The cakes are bought fresh each morning before sale. Customers are provided with delicious fresh cakes without having to travel on their own to a bakery. Packaging The cakes are individually packaged in plastic wrappers. This type of packaging is hygienic and also provides convenience.
    • 4) Chips Description The chips sold at our stall where Twisties. These chips were sold separately and also in a setwith the soya milk. Features and Benefits Customers can enjoy having soya milk as well as a packet of snack when they purchase our affordably priced set. Packaging The snacks that we purchased were already packaged by the factory and machine sealed. Therefore, we only had to ask customers if they required a plastic bag for their purchase.
    • 5) Jewelry Description The types of jewelry sold at our stall were necklaces, bracelets and earrings. These jewelries are all hand crafted. Features and Benefits Female customers have a wide range of beautiful jewelry to choose from while male customers can choose to buy jewelry as a gift for their girlfriends as our sale was conducted during the week of Valentine’s. Packaging All jewelry was left unpackaged at our stall such that they would be displayed more attractively to customers. Upon purchase, customers were asked if they needed a plastic bag.
    • Pricing Product’s Selling Price Soya Milk – RM3.00 for 1 unit Grapes – RM5.00 for 1 unit Cakes – RM 5.00 for 1 unit Chips– RM2.00 for 1 unit Earrings - RM 5.00 for 1 pair Bracelet – RM10.00 for 1 unit Necklace – RM 5.00 for 1 unit Products’ Cost Price Soya Milk – RM 1.50 for 1 unit Grapes – RM 3.00 for 1 unit Cakes – RM 2.00 for 1 unit Chips – RM 1.50 for 1 unit Earrings – RM 2.00 for 1 pair Bracelet – RM 3.00 for 1 unit Necklace – RM 3.00 for 1 unit Strategies Sell food items as a set: Soya Milk + Snacks – RM 5.00 for 1 set Earrings offer price: RM 10.00 for 3 pairs We also walked around campus to sell our product when sales were not going well.
    • Promotion We created a Facebook page and also many posters to attract customers to our stall. Our main marketing message is “Buy soya milk, save one life!” as our main product is soya milk and our cause is to support MDDB, an animal shelter. Facebook Page Our Facebook page was used as an early promotion strategy such that potential customers would be aware that of our stall. Computer generated posters We used computer generated posters as the graphics are very attractive and it is also easy to print as many copies as we require.
    • Sponsors A few sponsors that agreed to contribute to our charity drive were: Individuals: 1. Chia Yong Wong 2. Chia Meng Cheng 3. Goh Hup Leong 4. Chan Peng Fong 5. Ee Kim Chin Cooperate Entities: 1. Poh Sin Frozen Foods 2. Red Cat Wallpaper 3. Twins Tech Construction Reason these individuals and cooperate entities as sponsors: They are financially generous We know them personally They are sympathetic toward our cause
    • In this charity drive, we managed to get RM330.00 from the following individuals and companies. Cash 1. Chia Yong Wong-RM 20 2. Chia Meng Cheng-RM20 3. Goh Hup Leong-RM 20 4. Chan Peng Fong-RM 20 5. Ee Kim Chin-RM 20 6. Poh Sin Frozen Foods-RM100 7. Red Cat Wallpaper-RM50 8. Twins Tech Construction-RM100
    • Distribution Our products for the charity drive were collected from our suppliers early each morning and brought to Taylor’s University Lakeside Campus by car (vehicles owned by group members). The products were then carried to our stall and set up to be sold. The products are not renewed throughout the dayas the number of products expected to be sold are estimated through calculation for each day. The numbers of products sold each day are also manipulated by the amount of profit generated after each sale; the target must be reached each day. All our products were set up before we started selling such that customers did not have to wait for our products. Furthermore, we also walked around campus while carrying our products on trays to make it more convenient for customers to purchase our products.
    • Green Measures No Littering To prevent littering we ensured that bins were placed near our stall such that waste would be immediately disposed of and not allowed to litter the ground. Recycle We had a few of our own bins set up beside our stall and we separated paper and plastic waste such that we would be able to send it for recycling later. Ask and You Shall Receive In order to prevent wastage of plastic bags customers were not given plastic bags immediately after their purchase but asked if they needed one first.
    • Human Resources Planning Human Resources planning serves as a link between human resources management and the overall strategic plan of an organization. We used human resources planning as a process to identify the human resources required for us to achieve our goals. We discussed financial plans to ensure that we could achieve the goal of earning a profit of RM2000 within 5days. Although we were only a small stall with only 5 staff, we developed a strategic plan to guide decisions. Our strategic Human Resources planning allowed us have a view from a budgetary point so that we were able to factor the costs of products into our operating budget. Organizational Structure for “Mr Bean” Group Leader (Kimberley Ee Sze Ann) Finance Accountant (Johnson Chan) Sales Executive Promotion and Marketing (Edwin Ho Khai Vun) Product Manager Receptionist (Chia Sue Yi) (Goh Jeng Jhieh)
    • Kimberley Ee Sze Ann as our group leader was responsible for the planning, management, coordination and financial control of a Mr Bean. Johnson Chan, our accountant was in charge of managing and supervising daily operation of accounts payable, accounts receivable, cash receipts, and assists in the preparation of the financial report. Chia Sue Yi, our product manager was in charge of the purchase and inventory of our product stock. Furthermore, Edwin HoKhaiVun who was in charge of promotion and marketing prepared our promotional posters and headed discussions on promotional strategies. Goh Jeng, our receptionist was in charge of promoting products and services to customers at our stall and advertised our campaign for MDDB to customers. Altogether, we were able to succeed in our goals by working effectively as a team due to our strategic human resources planning that allowed us to cooperate well with all our group members.
    • Evaluation of Results The goals we set out to achieve in our business charity drive project were to gather support from sponsors, locate appropriate suppliers, achieve a profit of RM2, 000 and donate our capital, sales revenue and collected donations successfully to Malaysian Dogs Deserve Better (MDDB). Each of our group members was assigned to their respective tasks by our group leader. Firstly, we approached a few companies and people and request their sponsorship. After a few attempts, we successfully gathered RM 330. Also, we each contributed RM 200 as capital to purchase our stock. It was quite difficult to find suppliers who were willing to supply us with their goods at cheaper prices. So, weoften had to make adjustments in deciding what products to sell. However, in the end we have managed to locate our suppliers and our business was able to run smoothly. With the cooperation of every group member, we have managed to effectively run our business from 8am to 5pm every day. We took shifts to run our business as we had to take turns to attend classes. The system we used was very efficient and we that it did not adversely affect our business or our classes. In conclusion, we feel that our business was run very effectively during its five day duration. We managed to achieve our target profit of RM 2000 and we also fell that we managed to raise awareness for MDDB, our chosen charity organization. We also fell very happy that we were
    • able to donate our entire profit to MDDB as we fell that our contribution will go a long way in supporting them. As for what we did wrong, we feel that each member put in his/her best effort in our charity drive and we are happy with our outcome. However, there were times when we received negative feedback from customers who would either ignore us or even insult our products. This really disheartened us and there were times when our low moral affected our sales. Nevertheless, we have learnt a very important lesson and that is, people will say what they want to say and we must never allow it to affect us. So, if asked what we would do differently, we would definitely ignore the negative criticism received and instead have confidence in ourselves and our cause. STATEMENT OF ACCOUNTS Profit and Loss Accounts Sales (Less) Purchasses Profit from Sales Add: Other Income -Donation Total Income Received Total Income/Amount Donated MDDB Balance Grapes 950 (350) 600 Soya Milk 864 (225) 639 Chips 86 (25) 61 Cakes 400 (200) 200 Women's Accessories 370 (200) 170 Note: Capital contribution in the form of cash received used for purchases are as follows: From:i) Kimberley Ee Sze Ann RM 200.00 ii) Chia Sue YI RM 200.00 iii) Edwin Ho Khai Vun RM 200.00 iv) Johnson Chan RM 200.00 v) Goh Jeng Jhieh RM 200.00 Total 2670 (1000) 1670 330 2000 (2000) NIL
    • Appendix Summary of Purchases Offical Receipt Number Amount(RM) Total(RM) GRAPES 4011875 4011823 4011837 0112 0117 70.00 70.00 70.00 70.00 70.00 350.00 6578 6580 6586 6594 6599 45.00 45.00 45.00 45.00 45.00 225.00 CHIPS 5601 25.00 25.00 CAKES 7063522 7063523 7063524 100.00 50.00 50.00 200.00 5601 5604 100.00 100.00 SOYA MILK WOMEN'S ACCESSORIES TOTAL PURCHASES 200.00 1000.00
    • Below are some pictures of the receipts obtained from our purchases of products to be sold:
    • Posters used at our stall Picture of our stall
    • Group picture in front of our stall A customer enjoying our soya milk
    • A customer enjoying our grapes Hand written notices to advertise the flavors of our cakes
    • Group picture with MDDB volunteer Group picture with MDDB volunteer
    • Picture taken with puppies at MDDB Posters at MDDB
    • Picture of Captain Maru a MDDB dog Picture of Ronaldo a MDDB dog
    • Official receipt of donation to MDDB