Go Green India


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Global warming may be reversed employing a combination of burning trees and crops for energy, and capturing and storing carbonic acid gas underground (CCS), in line with AN analysis by scientists. however consultants cautioned that {trying|making AN attempt|attempting} such an approach once temperatures had passed dangerous levels may be problematic, as global climate change reduced the amount of trees on the market for "bioenergy".

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Go Green India

  1. 1. Go Green India
  2. 2. Environment Projects based on • Important events happening currently & those lined up in the coming months. • Consumer view-points & Industry initiatives. • Recent Media coverage across platforms.
  3. 3. One of the biggest international events in recent times is the “United Nations Climate Change 2009 Conference in Copenhagen” defining the building blocks and the framework for the creation of a Future Global Agreement on Climate Change. The roadmap has unanimous support including India & developing countries.
  4. 4. India’s involvement in the Event Hon’ble PM Shri. Manmohan Singh attended the summit along with US President and over 100 world leaders to reach a consensus on a new global agreement. It has been announced that India is ready to cut carbon emission intensity by 20 to 25% by 2020 on the 2005 levels through a number of policy measures that will include mandatory fuel efficiency standards.
  5. 5. Current Government Perspective The Union Ministry for Heavy Industries is planning a change in duty structure to introduce cheaper environment friendly cars in India. The government has already initiated its talks with Tata Motors, Mahindra and Maruti Suzuki to develop mini and full hybrid vehicles. The government is also in the final stages of notifying fuel efficiency standards for the automobile sector in the country, which will be enforced from 2011 as per current environment minister Jairam Ramesh.
  6. 6. Current Industry Perspective GM has announced the launch of the electric version of their small car Spark in association with Reva. Other Auto Majors are also planning to launch Green vehicles in the coming months. Most of the Consumer Durable Companies such as Videocon, Panasonic, LG and others are talking about energy efficient appliances. Nokia, Tata Indicom are talking about re-cycling of phones. Nokia has recently unveiled their new green campaign. Development of Green Buildings is the latest buzzword in the Real Estate sector. Wipro, IBM, Avaya & other IT majors are already talking about Green IT.
  7. 7. Recent Media Coverage
  8. 8. Some other Environment Events lined up in the coming months • • • • • Teri’s DSDS 2010 happening from 4th – 7th Feb 2010. Auto Expo in January 2010 showcasing green cars. International Earth Day on 22nd April 2010. Earth Care Awards on 22nd April 2010. World Environment Day on 5th June 2010.
  9. 9. Way Forward for us To create a Media Platform which is • Focused on the theme of Environment •Regular in nature •Mentions industry/segment wise topics •National in reach •Has a 360 degree media approach •Optimally priced.
  10. 10. DSDS 2010 TERI would celebrate the 10th anniversary of DSDS, from 5-7 February 2010 in New Delhi focusing on the overarching theme “Beyond Copenhagen: new pathways to sustainable development”. As part of the 3 day summit, following activities will be undertaken: World CEO Forum: More than 500 CEOs from across the globe will address how their firms can help solve the climate crisis. Special Events: Special events on thematic issues & focused topics. More than 8 Heads of States are expected to attend these sessions. Music Concert: Musical group Junoon will be performing at DSDS 2010.
  11. 11. Our Collaboration with DSDS The Heads of States and other eminent personalities across verticals are expected to contribute in the special feature on 4 th Feb. The feature will be distributed among all the attendees of the event including the Top Corporate CEOs nationally & internationally. Dr. R.K.Pachauri will be sending a personal note to the entire Business council of TERI requesting their advertising contribution in the report. Top management of TOI will be involved in the CEO forum. Specialized content to be given by TERI for the report addressing key topics.
  12. 12. DSDS Advertising
  13. 13. Our Platform Period Activity February Collaboration with TERI on DSDS 2010 releasing an 8 page special print report nationally on 4th Feb. March Collaboration with TERI as a technical partner for a 48 page magazine to be released nationally to various associations. April Releasing an 8 page special print report on 22nd April. 2nd edition of Earth Care Awards on 22nd April. May An environment conclave in Delhi plus a post event report of 8 pages on 17th May. June Releasing an 8 page special print report on 5th June which is also World Environment Day.
  14. 14. Print Specs Publication: The Economic Times national CD run. Date: 4th Feb, 22nd Apr, 17th May, 5th Jun. Paper: GNP. Pages: 8 pager pullout. Verticals: Automobile, Aviation, Real-estate, Infrastructure, Consumer Goods, Finance & banking, Education, Utilities & Government. 10th Mar – 48 page GNP magazine to be circulated nationally to various associations.
  15. 15. On-ground Specs - Conclave Event: A full day environment conclave. Date: 8th May 2010. Location: New Delhi. Delegates expected: 250. Tracks: Availability, Future, Cost & Benefits of Green Products will be discussed.
  16. 16. On-ground Specs – ECA 2010 Event: An Awards Nite Date: 22nd April 2010. Location: New Delhi. Delegates expected: 250. Delegate profile: CEOs, Senior Govt. officials, Eminent environmentalists, Top consultants, Private equity players, Chambers of commerce etc. Advertising till date
  17. 17. Online Specs The Times of India environment site is NOW LIVE. Please logon to - gogreen.timesofindia.com Banners, Micro-sites, Products displays, New product launch specific web logs, Videos, Pictures, News can be hosted on the site.
  18. 18. Rate Packages Size (scm) Amount (Rs.) Ad in 4th Feb Report Ad in 10th Mar Magazine* Ad in 22nd Apr Report Ad in 17th May Report Ad in 5th Jun Report Online Impr** 240 432000 240 Qtr Page - - - 1L 240 777600 240 Half Page 240 scm ad in any one of the reports 1.5L 240 1069200 240 Full Page 240 scm ads in any 2 reports 2L 240 1382400 240 Full Page 240 240 240 3L 400 648000 400 Half Page - - - 1.5L 400 1224000 400 Full Page 400 scm ad in any one of the reports 2.5L 400 1728000 400 Full Page 400 scm ads in any 2 reports 4L 400 2232000 400 Double Spread 400 400 400 5L 823 1310400 823 Full Page - - - 3.5L 823 2396160 823 Double Spread 823 scm ad in any one of the reports 5L 823 3481920 823 DS+1FP 823 scm ads in any 2 reports 6L 823 4492800 823 DS+Cover 823 823 823 7L 1727 2642310 1727 Double Spread - - - 6L 25% premium applicable for Front Page Advertising. *The 48 page glazed paper print magazine will be circulated among various environmental associations, Senior government officials, Top corporate, DSDS attendees, OEM associations, Chambers of commerce, Embassies & Others. **Online impressions will be hosted on gogreen.timesofindia.com on a rotation basis. For other Full page advertising packages, please email at gaurav.bansal@timesgroup.com.
  19. 19. Thanks for your time.