Business builder service media pack 2011


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Gogreen2 Marketing Ltd. Media Pack

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Business builder service media pack 2011

  1. 1. Business Builder Service Media PackGogreen2 Marketing Ltd (est.2007)Company No. 06071391 registered in England & Wales Proud Media Partners For The World Future Energy Summit
  2. 2. WHAT MAKES OUR SERVICE A WINNER?Gogreen2 Marketing Ltd offers value for money and competitive pricing to enable businesses of any size to benefit from our unique blend of combining Social and business media marketing along with video advertising, article marketing and directory listings which together produces a hard hitting effective marketing campaign that will create that vital “Buzz” for your business, brand, product or service. VIRAL MARKETINGThe word “Viral” sounds dangerously close to virus like something youd rather avoid. Nevertheless a virus issomething that grows exponentially in the right environment and that is the point of viral marketing. It takes yourmessage and powerfully and quickly spreads it across the Internet, just like the age -old concept of "word-of-mouth" but in an electronic context. Any marketer worth his salt knows that referrals are the most powerfulmarketing tool available. Viral marketing extends this into the digital domain by harnessing the electronicconnectivity of individuals to spread your message.Gogreen2 Marketing Ltd will put the correct viral marketing strategy into place, targeting various individuals ,decision makers and businesses that are encouraged to take action and pass on your marketing message toothers. As your message spreads like a virus, rapidly multiplying, it will grow in exposure and influence.Gogreen2 Marketing Ltd can develop infectious viral marketing strategies focusing on building your businessand brand image. Viral marketing can unleash a return on investment that will surprise any brand, thats why itsreferred to as "creating a buzz".We not only use the top business networking sites but we are constantly looking for other not so well knowncompanies who are eager to get on the ladder and build on their brand, this enables us to really get yourbusiness, product, or service out there.People like recommendations about a business; it instills a trust which we think is vital to any company.We monitor our campaigns, so if you have a special promotion or just some news you would like to share, let usknow and we will pass it on to those who matter, we want to drive customers to you, so we actively getinvolved with any form of promotion that is going to help your business. As you know word of mouth is the bestform of advertising and Viral Marketing is just that but online.We update your messages a maximum of eight times a day at peak online user times giving you constant contactwith existing and prospective clients. All your messages have a call to action and a link back to your site. (Remember to send us your press releases)
  3. 3. ARTICLE MARKETING- (PRESS RELEASES)A Powerful Publicity Tool to Build Business AwarenessOne sure-fire way to get your business known is by using press releases. A press release is written material thatannounces a news type event. Television networks, radio stations, magazines, and newspapers as well as onlineresources will publish the announcement if your news story peaks interest.Gogreen2 Marketing Ltd are interested in your news and are always looking for a good story. Your business canpromote an event, new product, white papers, KBA’s or even a staff promotion, anything that you deem i s newsworthy. The best way to do that is to make sure the release is a story and not simply an advertisement for yourbusiness, even though Gogreen2 Marketing Ltd will heavily distribute your article through our distribution networksand promote it within the social and business media channels.Press Releases Provide Powerful Benefits to Small and Big Business Owners AlikePress Releases are the most popular means of providing publicity online and offline. They have many advantages thatboth small and big business owners can profit from. Some of those are:More traffic to your site - The press release that gets published on one of the media outlets will have your websitelink provided within it. Those who have reviewed your release and want more informat ion will click through the link orcheck out the website.Build a brand - What better way to get your business name into the minds of your target audience or anyone whohappens to read your press releases. The more a consumer sees your business name being mentioned the more likelythey will remember it the next time they, or someone they know, is in need of your products.Gogreen2 Marketing Ltd will issue a maximum of 12 press releases i.e. one a month included in your BusinessBuilder Service, or Viral and business media marketing package. We will charge a nominal fee for each additionalrelease, (please consult your account manager for details).Gain Credibility - The press release can also help to get your business more credibility. Potential consumers will startto see you as an expert in your field and think that you should be the one to go to when they need the products orservices you offer.What News Items Your Company Can Create to Make an Effective Release?By no means should you wait around for something newsworthy to happen within your business before you can startbenefiting from news releases. Why wait? Start now.Create news stories from what’s already going on. Here are some things that could be turned into news stories for yournews release:- Special Discounts/Sales- Fundraising events your business is helping with- Offering Free Items- Any Awards your business has won- Any contests that you’re planning- Starting your business- Getting more products to sellSome of these stories can not only be newsworthy items but also show how humanitarian you or your businesses are.Credibility comes into play again and we all know that credibility helps to build rapport with your target audience.Gaining you a higher “expert” level along with helping to improve your social responsibility, this also benefits your P.Rprofile.Please feel free to contact your account manager for advice if you need assistance.
  4. 4. VIDEO ADVERTISINGImagine if you could get the production values of a full scale professional video advert, but without the need of a bigbudget and its carbon neutral. Well now you can..............If your company wants to sell or promote a service online, then a web video advert can give you a powerful way ofgetting one-up on the competition.A high impact video ad will: What does the video ad include? Increase sales Writing the script from your brief Grab customer attention • Actor/Actress • Filming the ad at a studio Showcase your products and services • Post production work (editing, Clearly highlight your products benefits music and text etc) • You can place the ad on your Enhance and strengthen your brand image website, our website, email, or Extend your marketing reach • In fact we take care of Gain new clients - everything from start to finish - No stress!
  5. 5. DIRECTORY LISTINGSAbout is a new and effective way for individuals and businesses alike to find environmental products, services, andbusinesses. The companies and organisations involved with us all have an environmental ethos, product or service to offer.By using you and the organisations and businesses within will be helping us to save large amounts of Rainforestfrom destruction and helping to regenerate lands that have suffered from deforestation.There is no extra cost to you as purchases of land and trees come solely from advertising revenue. We are also involved in manycharities and organisations that care for our planet and its occupants.Your campaign will include a Featured Listing with which is a niche directory. The Featured Listing is a highprofile listing which features on a main category page immediately below the category headings. This listing puts you on a pagewhere the maximum amount of traffic targeted for that area passes through.For example, if 500 people visit a category, then that 500 would see you’re listing before moving onto a specific sub-category.As these visitors move from the main category into the sub-categories, the visitor numbers are divided up between the sub-categories in which your business would be placed with a free or general listing; therefore, the potential to capture morecustomers’ attention is greatly increased with a featured listing.
  6. 6. NICHE DIRECTORIESApart from our own directory we will also include your business in other directories that suite your profile and hasrelevance to your campaign.TOP 10 REASONS TO USE NICHE ONLINE DIRECTORIES1. Increase your chances of being found on search engines:Apart from your own listings in search engines these directories are also listed there. And with good directories, even your listings willget listed on the search engines.2. Get more targeted visitors:As the directory targets your niche market, the visitors that browse the directory are already from your target market so that, by thetime they click through to your web site, they are highly targeted visitors.3. Get a higher sales conversion:As the visitors that click through to your web site is already highly targeted your chances of getting an enquiry or a sale is much betterthan the untargeted visitors you often get from search engines.4. Increase your link popularity:A part of the search engines ranking system looks at the sites linking back to your web site. A link back from a directory in your nichemarket can add to your link popularity helping you in your search engine rankings.5. Advertising:Many niche market directories offer low cost listings, allowing you to promote your business without spending a fortune.6. Expand your net:Each directory you list in expands your source of traffic. Listing only in search engines probably gives you about 5 to 10 sources of traffic.Additional listings in 10 directories increase your sources of traffic to 20, in 50 increases it to 60, and so forth.7. Targeted advertising:Search engines list you in a general database. Directories, by its nature, are divided into categories and sub-categories and you select thecategory that is most suitable for your business, further increasing your targeted marketing effort.8. Multiple listing options:Most directories offer you multiple listing options such as featured listings and listings in multiple categories. These options furtherincrease your exposure not only within the directory but often on the search engines as well.9. Control your listingsmost good niche market directories allow you to log on and make alterations to your listings and to your contact details. You cantherefore ensure that your details are always up to date.10. Your marketing partner:Most directory owners actively market their directories within their niche markets to ensure the maximum number of targeted visitors.You benefit from these marketing efforts without additional expenditure.In addition, most directories ask their listed business to link back to them, further increasing the directory traffic and as a result, yourtraffic of targeted visitors.Marketing your business on niche market directories can increase your online success substantially due to the increase in your targetedvisitors.
  7. 7. GOGREEN2 MARKETING BUSINESS BUILDER SERVICE + += SuccessWith these three mediums combined Gogreen2 Marketing has created a winning online marketing strategy to suite anysize business or pocket. To discuss your needs and requirements in more depth contact us today on 0845 094 4822 /info@gogreen2.comHead Office Sales Office16 St. Johns Chambers 68-70 Humberstone GateThe Church LeicesterLeicester LeicestershireLE1 6JJ LE1 3PLUnited Kingdom United Kingdom T: 0845 094 4822 © 2011 GO GREEN 2. All rights reserved16 St. Johns Chambers, The Church, Leicester, LE1 6JJ, United KingdomRegistered Company No. 6071391