Meet the Team  The Maximize Management Team brings decades of experience in digital marketing for businessesranging from m...
Who Is Maximize?We‟re the leading provider of social mediasolutions in the US.If you Google  „social media agency‟…  „soci...
Online Marketing / Advertising Strategy                     There are 3 ways of getting on                        the 1st ...
It‟s important for your    Business to be well       optimized so your    business gets listedon page one for the top loca...
Let‟s Talk Mobile …What device are your prospectsusing to find your business?How will that impact yourbusiness?Is your bus...
Social & Mobile Factors – How They Impact RankingsNumber of +1‟s on Website                          With the Google + Loc...
Social Media will replace the old broken traditional                 marketing model …         Local Search has Gone Socia...
What Does This Mean for Your Business?    “Reviews will play a major part in search engine rankings andcontent, as data fr...
People Want a Sneak Preview!86% of consumers read online businessreviews before making purchasing decisions90% of whom say...
It Is Critical That Your Business Has Its           Reputation Management in Check!Your FUTURE customer/client/buyeris loo...
Hundreds of other factors that require attentionConsistency of citations                   Quantity of Reviews by Authorit...
So with over 100 variables that change in importance all of         the time, there is clearly one major truth:           ...
Local SEO Case Studies
It’s Not Just Local Search That Will Deliver                        Results…It is the combination of Social Interactions a...
All Advertising and Marketing is Designed to                           Generate TrafficThe traffic Maximize Social Media g...
Social media is essential for connecting with customers, generating leads,      and creating a comprehensive online presen...
Social Media Facts          93% of US adult internet users have a Facebook account.People spend more time on social media ...
7 Days A Week Community Management                 If your business has any chance of being                 seen by prospe...
Law FirmObjective: Expand the firm‟s presence andincrease awareness in central Florida.Strategy: Created a page which feat...
Hospital/ClinicObjective: To raise brand awareness in theirservice area using FB as another channel fortheir patients to r...
Non-ProfitsObjective: Grow the social media fan base andengage in email capture.Strategy: (Ads-only campaign). Use FB ads ...
Get more active buyers to call yourather than your competition.Improve your marketing online efforts andgenerate leads in ...
People want to feel they are part of the experience…
Promotional Offers                                                Optimized Coupon UpdatePromotion, Deals, Specia    l Eve...
Application Landing Page to Generate “Likes”•   Engaging Contests•   Coupon Capabilities•   Promotional application with t...
Using Facebook - Promote with AdvertisingIf you build it they won’t come.•   Facebook shows relevant and interesting    ad...
Professional Business Page & App Designs
Monitored Detailed Social Media Analytics•   Publish content daily that will reach a large audience;    content that your ...
It‟s Important for Your Business…                       Increase Local     Stay Visible      Search Engine                ...
Maximize Social Media UnderstandsSocial Media and Can Deliver Results.  We help you minimize the hassle  and maximize the ...
Engage Your Customers Where They Live                     Get Involved in the New Digital Worldhttp://facebook.com/kimberl...
Social Media Marketing and Advertising Consultant
Upcoming SlideShare
Loading in...5
×

Social Media Marketing and Advertising Consultant

456

Published on

We help businesses get more customers using social media using proven online marketing and advertising strategies. Companies get customized strategies, competitive advantage and convert traffic into customers more effectively with a done for you social media solution.

Published in: Self Improvement
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
456
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Social Media Marketing and Advertising Consultant"

  1. 1. Meet the Team The Maximize Management Team brings decades of experience in digital marketing for businessesranging from mid-size to Fortune 500. You can learn more about us at http://MaximizeSocialMedia.com
  2. 2. Who Is Maximize?We‟re the leading provider of social mediasolutions in the US.If you Google „social media agency‟… „social media management‟ … or „social media consulting‟…You‟ll find us in the top three spotsof the search results.
  3. 3. Online Marketing / Advertising Strategy There are 3 ways of getting on the 1st page of Google: Google Adwords – Pay Per Click Search Engine Optimization – extremely difficult with changing algorithms Google Plus Local – which is a new tool that Google is giving very high priority
  4. 4. It‟s important for your Business to be well optimized so your business gets listedon page one for the top local search keywords in your area.
  5. 5. Let‟s Talk Mobile …What device are your prospectsusing to find your business?How will that impact yourbusiness?Is your business listingconsistent across the Internet?These factors determine your abilityto engage traffic.
  6. 6. Social & Mobile Factors – How They Impact RankingsNumber of +1‟s on Website With the Google + Local release this should be a topNumber of Adds/Shares on Google+ factor later this year. Early indications point towardsClick-Through Rate from Search Results social signals impacting rankings more than ever.Authority of +1‟s on WebsiteVelocity of Adds/Shares on Google+ ~Erik Whaley - Comment from Local Search Ranking FactorsAuthority of Adds/Shares on Google+Velocity of +1‟s on WebsiteVolume of Check-Ins on Popular Services(e.g. Foursquare, Facebook, Twitter)Number of Shares/Likes on FacebookNumber of Followers/Mentions on TwitterAuthority of Followers/Mentions on TwitterVelocity of Check-Ins on Popular(e.g. Foursquare, Facebook, Twitter)Velocity of Followers/Mentions on TwitterVelocity of Shares/Likes on FacebookAuthority of Shares/Likes on FacebookRelevant Inbound Links from the Top Social Sites
  7. 7. Social Media will replace the old broken traditional marketing model … Local Search has Gone Social"Theres a sense that were only getting a few glimpses of the future of marketing. Actually, we already know in great detail what the new model of marketing will look like. Its already in place in a number of organizations. " Source: Harvard Business Review
  8. 8. What Does This Mean for Your Business? “Reviews will play a major part in search engine rankings andcontent, as data from social and recommendations continues to have a stronger influence on query results, rather than mathematical algorithms.” Source: Online Media Daily
  9. 9. People Want a Sneak Preview!86% of consumers read online businessreviews before making purchasing decisions90% of whom say they trust these reviewsOnline reviews are second only to personaladvice from a friend as the driver of purchasedecisions.User reviews are more influential thanthird-party reviews. Source: GrabStats.com
  10. 10. It Is Critical That Your Business Has Its Reputation Management in Check!Your FUTURE customer/client/buyeris looking online to see what others have tosay about your business.
  11. 11. Hundreds of other factors that require attentionConsistency of citations Quantity of Reviews by Authority sitesIndividually owner-verified Service keywords in anchor text of inbound linksQuality of unstructured citations Business title in anchor text of inbound domain linksAuthority of inbound links Association of photos with place pageService in business title Location keywords in anchor text of inbound domain linksQuantity of inbound links City/State in H1/H2 Google+ Local pageQuantity of unstructured citations Service keyword in Google+ Local descriptionService keywords in reviews Location keyword in Google+ Local page description Age of Google+ Local PagePage authority of specified landing page Business title in anchor text of inbound links to Google+ Local pageQuality of inbound links Service keywords in anchor text of inbound domain linksService keyword in website URL High ratings by authority reviewersLocation keywords in business title City/State in most H1/H2 tagsQuantity of links from relevant domains Diversity of links to places landing pageQuantity of third party reviews Overall velocity of reviews both native and 3rd partyQuantity of inbound links to domain Quantity of third party unstructured reviewsLocation keywords in reviews Service keywords in Google+ custom attributesDiversity of inbound links Quantity of native google+ local ratingsGeographic keyword in url High ratings on Google+ Local pageNAP in hCard Quantity of actions on Google+ Local page (maps, phone calls)GeoTagged media (YouTube) Percentage of Google+ Local completenessVelocity of reviews Marginal category associationsQuantity of links to Google+ Local page Number of Google +1s on main website
  12. 12. So with over 100 variables that change in importance all of the time, there is clearly one major truth: To Improve and Maintain Rank… Local Business Listings Require Constant Attention
  13. 13. Local SEO Case Studies
  14. 14. It’s Not Just Local Search That Will Deliver Results…It is the combination of Social Interactions and Local Searchesthat will put you ahead of your competition…Social Signals = higherindexing in the local search results.
  15. 15. All Advertising and Marketing is Designed to Generate TrafficThe traffic Maximize Social Media generates reflects stages in the sales funnel which represents different levels oftraffic… LEAD GENERATION!!1) "Location, Location, Location" – Online of Off, it‟s all aboutHigh Visibility (Awareness, Interest, Desire, Action) Awareness2) "Targeting an Audience of Pre-Qualified Leads"(Awareness, Interest)3) "Increased Word of Mouth Traffic " - InterestLikes, Reviews, Recommendations, Comments (Awareness, Interest)4) "Emails or Submitted Forms" – data capture for marketing efforts(Desire, Action) Desire5) "Leads / Prospective customers/clients/patients/buyers pick upthe phone and call for information" - (Desire, Action)6) "Increased walk-ins through your brick & mortar doors" - ActionIncrease Your Business Bottom Line (Action)
  16. 16. Social media is essential for connecting with customers, generating leads, and creating a comprehensive online presence for your brand. Facts on Facebook for Marketing and Advertising: 75% of brand likes come from advertisements. (DDB Worldwide and Opinionway Research) The number of marketers who say Facebook is “critical” or “important” to their business has increased by 83% in just two years. (HubSpot) 58% of Facebook users have "liked" a brand. (AYTM) 42% of Facebook users have mentioned a brand in a status update. (AYTM) 41% of Facebook users have shared a link, video, or story about a brand. (AYTM) 70% of small business owners use Facebook for marketing. (Merchant Circle) 67% of consumer companies have acquired customers through Facebook. (HubSpot)
  17. 17. Social Media Facts 93% of US adult internet users have a Facebook account.People spend more time on social media than any other activity on the internet. Nobody knows more about your customers than Facebook. They know what people like, what they talk about, where they work, their birthday, and much more. The average cost of a lead generated through social media is 62% less than one generated through traditional outbound marketing. Customers change their addresses, phone numbers, and email addresses. They keep their Facebook profile.
  18. 18. 7 Days A Week Community Management If your business has any chance of being seen by prospects on Facebook… your posts must get a lot of interaction every day… More Likes, Comments, Shares. Posting to and monitoring your page seven days a week to create the right kind of interaction on your page.  Increased Reach Through the Newsfeed  Engaged Fans  Viral Community That Takes Off  Increased Sales
  19. 19. Law FirmObjective: Expand the firm‟s presence andincrease awareness in central Florida.Strategy: Created a page which featured anengaging mix of humorous accidents and localinterest stories. Used Facebook ads to sendtargeted traffic to a compelling LIKE incentive.Results:Grew audience from 0 to over 10,000 fans in 10months at a cost of $0.41 per fan.Over 1300 email entries obtained.Generated 5.8 M ad impressions over 10 months.Established their page as the largest law firm FBpage in Florida.
  20. 20. Hospital/ClinicObjective: To raise brand awareness in theirservice area using FB as another channel fortheir patients to reach out to them.Strategy: Run a give-away with broad appealthat would gather significant number of fans at arelatively low cost.Results:In less than three months, we accumulated asizeable audience at more than 2200 fans.Our five-winner giveaway has been a successfultool in collecting emails.507 fans have opted in and entered theiremails, resulting in an opt-in rate of 25%.Ad performance has a click-to-connection ofnearly 80%.
  21. 21. Non-ProfitsObjective: Grow the social media fan base andengage in email capture.Strategy: (Ads-only campaign). Use FB ads totarget parents in the state who haddemonstrated interest and support for othernon-profits. Generate fans and emails througha $500 gift card give-away (donated to the non-profit).Results:Generated nearly 4,800 fans over 4 monthsat a cost of $0.56 per fan.Captured over 700 emails.
  22. 22. Get more active buyers to call yourather than your competition.Improve your marketing online efforts andgenerate leads in the most cost effective way.
  23. 23. People want to feel they are part of the experience…
  24. 24. Promotional Offers Optimized Coupon UpdatePromotion, Deals, Specia l Events Update A coupon rewards end users with freebies and discounts. Coupons are created in Google In line with optimizing a Google Places or other Local Business Centers that Local Listing, there is a appear alongside a business listing. The Promotional & Special Events Google Local Listing will be updated on a category that we will be updating monthly basis with a promotional couponand optimizing on a monthly basis. you provide. This promotional coupon will Accordingly, we will be using a then be modified, properly optimized with shorter, refined version of the keywords in line with our SEO efforts, and coupon or other Specials the uploaded to the Google Local Listing.company is interested in promoting.
  25. 25. Application Landing Page to Generate “Likes”• Engaging Contests• Coupon Capabilities• Promotional application with the ability to embed videos• Data capture capability • Building a data base helps your business convert prospects into sales.
  26. 26. Using Facebook - Promote with AdvertisingIf you build it they won’t come.• Facebook shows relevant and interesting advertisements to targeted individuals based on data Facebook has collected on its users• Optimize your advertising on Facebook and change these ads every 2-3 days• Test each variable of the ad and rotate them to achieve the highest click-through rate to get the lowest cost-per-click • Headline • Images • Body Copy
  27. 27. Professional Business Page & App Designs
  28. 28. Monitored Detailed Social Media Analytics• Publish content daily that will reach a large audience; content that your audience will engage and share with friends.• Gather business intelligence by tracking the effectiveness of individual campaign elements.• Monitor these metrics closely to assess the success of your marketing strategy.• Better understand your target audience and what they want to hear about.• Measure your results weekly/monthly.
  29. 29. It‟s Important for Your Business… Increase Local Stay Visible Search Engine Rankings Increase Promote specific Customer offers, coupons… Retention Promote An Easier and Quicker Customer Service Outlet
  30. 30. Maximize Social Media UnderstandsSocial Media and Can Deliver Results. We help you minimize the hassle and maximize the impact of your social media budget.
  31. 31. Engage Your Customers Where They Live Get Involved in the New Digital Worldhttp://facebook.com/kimberlybohannon Kimberly Bohannon Director of Business Developmenthttp://twitterkimberly.com (866) 825-1357 x-110 Kimberly.Bohannon@MaximizeSocialMedia.com

×