Transcript of "Maximize Social Media Non-Profit Case Studies"
We start by learning about your organization from the very first conversation… learningabout your objectives and priorities, how youare currently reaching people to spread yourmessage, and gathering information on your target audience(s).
This important first step helps us relay critical information related to your goals that willprovide our Social Media Lead Strategist withdetails that will help them define what your social media strategy needs to look like. Nothing we do is cookie-cutter.
We then align with what’s important to your organization and focus on critical priorities. For example:• Ways social media can help your organization get more members• How to reach new people such as the next generation of donors and volunteers• Techniques we use to identify the goals of appealing to your target audience• Providing a platform for your organization to broadcast the great things you are doing in your community.
United Way of Central FloridaUnited Way of Central Florida’ssocial media goals includedbuilding the next generation ofdonors and volunteers, aswell as changing the way peopleview the United Way. TheMaximize team doubled theamount of UWCF Facebook fansin less than a month.
FLUMC came to Maximize looking for guidanceand hands-on help bringing their organizationinto the world of social media. They’d alreadyexperimented with some platforms but wereunsure how to tie it all together into a broader,longer-term strategy.Working with Maximize, they identified thegoals of appealing to a younger, tech-savvyaudience and providing a platform for localchurches to broadcast the great things theywere doing in their communities.Maximize collaborated closely with the conference’s talented in-house team to developa systematic strategy for attracting and engaging their membership on social platforms.Using a truly cross-channel approach, our team was able to engage their membershipand incite user-generated content and enthusiastic conversation.
One of the great successes for this clientwas our “Actions Speak Louder” photocontest, which challenged fans to showhow their church makes a difference intheir community.This contest generated over 100 entries from member churches and brought in anadditional 1000 fans to the page… all without spending a single dime on paidpromotion. “Maximize is second to none. If you value client service above ‘services’, strategic thinking, innovation, and collaborative consulting that will exceed your expectations, this is the team to partner with.” Gretchen Hastings Director of Connectional Relations Florida Conference of the United Methodist Church
Florida Conference of the United Methodist Churchwww.facebook.com/FloridaUMCResults:Grew page from 0 to over 4,200 highlytargeted fans in 3 months.Created exceptional engagement with theaudience. Daily posts frequently generate150+ comments, likes, and shares.
Children’s Movement of Floridawww.facebook.com/childrensmovementFLObjective: Grow CM’s social media fan baseand engage in email capture.Strategy: (Ads-only campaign). Use FB ads totarget parents in FL who had demonstratedinterest and support for other non-profits.Generate fans and emails through a $500 giftcard give-away (donated to CM).Results:Generated nearly 4,800 fans over 4 monthsat a cost of $0.56 per fan.Captured over 700 emails.
United Way of Central Floridawww.facebook.com/unitedwayofcentralfloridaObjective: Generate awareness and interestin UWCF’s mission among youngprofessionals in central FL. Capture emailsfor on-going marketing efforts.Strategy: Use FB ads to target users age 20-40 in central FL. Generate fans and emailoptins through concert ticket give-aways.Promote UWCF events and causes onFacebook page.Results:Acquired 2,800 fans over 5 months at acost of $0.93 per fan.Captured over 200 emails.
Maximize Social Media UnderstandsSocial Media and Can Deliver Results. We help you minimize the hassle and maximize the impact of your social media budget.
Engage Your Customers Where They Live Get Involved in the New Digital World Maximize Social Media, LLChttp://facebook.com/MaximizeSocialMedia http://MaximizeSocialMedia.comhttp://twitter.com/MaximizeSocial Please Contact Your Maximize Social Agent™
A particular slide catching your eye?
Clipping is a handy way to collect important slides you want to go back to later.