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Blynk IIM-A Momo - Mobility in Hospitality Session
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Blynk IIM-A Momo - Mobility in Hospitality Session


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Mobile Monday Ahmedabad’s mission is to promote mobile technology and to bring the people in the Western India mobile industry together to network. Mobile Monday Ahmedabad plans to bring together and …

Mobile Monday Ahmedabad’s mission is to promote mobile technology and to bring the people in the Western India mobile industry together to network. Mobile Monday Ahmedabad plans to bring together and facilitate networking amongst the professionals in the Gujarat Mobile Ecosystem - Mobile Development Companies, Mobile Testing Companies, VAS Companies, OEMs, Carriers, Students. The idea is simple - to bring together local people and companies interested in mobile: to meet and chat with each other, see what others are doing, share ideas, and possibly even work together. Mobile Monday Ahmedabad exposes local developers and companies with their global counterparts. These professionals will meet on the first Monday of the month to discuss new trends, innovation, business strategies and results within the mobile area. Each month Mobile Monday Ahmedabad has a different mobile related topic. All events of Mobile Monday Ahmedabad are open to everyone and free of cost.

Blynk makes mobile apps for hotels and restaurants. Guests can explore the property, order services and access a host of powerful features. Hospitality industry is at the forefront of providing self service solutions to their guests. They are looking for ways to directly connect with guests to provide a better service and to increase revenues. Blynk makes it easy for the hospitality industry to join this revolution.

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  • Sunny is a geek and an extensive user of cloud and touch technologies. After completing his engineering from the UK he worked in his family business, Hemlines, which manufactures and exports merchandise to global retailers like Metro and Tchibo. He has extensive experience with website designing, SaaS and ERP implementations. Sunny is now realizing his passion for Consumer and Enterprise touch application with Blynk.Vishal has an undergraduate degree in Computer Engineering from the University of Maryland, College Park and a MBA degree in Entrepreneurship from the University of Missouri, Kansas City. He has worked as a software developer in the USA with Cerner Corporation and Sprint Nextel. Vishal moved to India in 2008 and has worked in his family’s interior furnishing and manufacturing business, Durian. Vishal is now realizing his passion for IT by using his educational and prior work experiences with Blynk.
  • Value to Customer 1 - 5 Cost - Effort Estimate 1 - 5 Feature Change Risk 1 - 3 C - Compelling Reason To Use The App OR U - Utility How Many Customers Will Use It 1 - 3 How Frequently Will They Use It 1 - 3 Velocity (How many x how often) Will It Open Up New Markets? 1 - 3 Are Customers Demanding It 1 - 3
  • Transcript

    • 1. Hotel Services In A Blynk MOBILE MONDAY Mobility in Hospitality IIM-Ahmedabad 25 March 2013
    • 2. Agenda• Company and Industry Brief• Product Details• Technical Overview• Product & Industry Future• Questions
    • 3. What does Blynk do?• Blynk aims to revolutionize the interaction between hospitality industry and its guests by providing innovative mobile app solutions. Control digital content Connect with guests Drive revenue
    • 4. Why does Blynk do what it does?• Hotels and restaurants need: • Blynk solves these issues: • Mobile presence • Out-of-the-box solution • Guest self-service solutions • Cloud Based• The problems: • Cost Effective (SaaS) • Expensive • Quick to Implement • Time Consuming • Continuous Innovation • Continuous Upgrades
    • 5. Most Innovative Product Awards
    • 6. FoundersSunny Goenka Head of Business DevelopmentVishal Dokania Head of Product Development
    • 7. Mobile Device Explosion
    • 8. Mobile Web vs. Desktop Web
    • 9. Hospitality Industry Figures Potential Target Market = Global Hospitality IndustryHotels Restaurants400,000 hotels 8 million restaurantsAccording to Trip Advisor 50% of hotels 2% of restaurants would like to use awould like to implement mobile apps by mobile app = 160K2013 = 200KAssuming 70 rooms / hotel with 50% Assuming 50 guest / restaurant / dayaverage occupancy =35 rooms / hotel / day35 * 200k = 7 million rooms / day 50 * 160k = 8 millions users / dayAssuming 50% active app users = Assuming 50% active app users =3.5 million users per day 4 million users per day
    • 10. Blynk iHotelProduct Details and Demo
    • 11. Guests Benefits HOUSE KEEPING IN-ROOM DINING CALL BACK SERVICE HOTEL SERVICES Request commonly used Place in-room dining orders No need to pick up the Explore and make booking house keeping services such directly from the app. Multi- telephone and be on hold any requests for all hotel services as room cleaning, turn down restaurant support, detailed more. Simply request to give a in a unique and interactive service, pillows, toiletries and item description and images. call back manner. much more. CONCIERGE SHOPPING SPECIAL OFFERS NOTIFICATIONS Discover local attractions and Browse through the products Get the most out of the hotel’s Track service requests, order events presented in a offered by the hotel’s shops special offerings and discounts. details and status updates. multimedia format. and place orders for in-room delivery.
    • 12. Hotel Benefits FAST AND EASY SETUP ON CLOUD LIVE UPDATE CUSTOMIZABLE DESIGN Template based architecture Data is securely hosted on the Whether it is in-room dining, Update the look and feel of the leads to express Cloud. No requirement to buy house keeping, restaurants, spa app from the admin panel. Add customization and fast launch or maintain expensive servers. or hotel shopping, instantly new hotel services with a few of app. update all your offerings and clicks. prices through the web portal. TRACK GUEST REQUESTS SMART ADVERTISING REAL TIME REPORTS & INCREASE REVPAR STATISTICS Track and manage all guest Dynamically manage and run Smart advertising, interactive requests and orders through pre-defined, time-sensitive and Get up-to-date information service offerings and live the admin panel. targeted advertisements on regarding guest activities, reporting results in increasing guest devices. requests and preferences. hotel revenue.
    • 13. Before & After BlynkBefore iHotel After iHotel
    • 14. Drive ResultsIn Room Printing Savings Restaurant RevenueIn Room Dining Orders Internet RevenueIn Room Dining Average Spa & Golf RevenueCheck-InAverage In Room Direct MarketingDining Check Revenue
    • 15. Express Pro 50 Pro 100 Pro 100 0 – 50 Rooms 51 – 100 Rooms 101+ RoomsSetup & UsageDesigning Your App, App Store Listing,Android, Apple & TV support, UnlimitedUsage, On CloudHotel CMSLive UpdateReal Time Reports & Statistics, GuestRequest Notifications, Live ManagementDashboardHotel MarketingSmart Targeted Advertising, Social MediaIntegration, Hotel Information, Tour &Local AttractionsGuest ExperienceFlight Info, 5 Day Weather Forecast, LocalNews, Online EntertainmentIn Room Dining, One Touch Requests,House Keeping Requests, ConciergeServices, Hotel Gift Shop, Laundry,Messages, Express Checkout
    • 16. Customers Heritage Khirasara TGB House of MG Summit Grace Palace Rajkot, India Surat, India Ahmedabad, India Darjeeling, India Nanny Cay Marina The Park Group of Hotel Ajanta Deerfoot Inn & Hotels Casino British Virgin Island India New Delhi, India Canada
    • 17. Customers Tropical Garden Hotel Holt Fortune Park Boulevard9 Lounge Lake City Luxury Resort & Spa Thailand Iceland Thane, Mumbai Nadiad, India
    • 18. Blynk iHotel Demo
    • 19. BlynkTechnical Overview
    • 20. Content Management and Delivery System • LAMP Server Cloud Server • Hosted on AWS EC2 LAMP (Linux, Apache, MySQL, PHP) • All Apple and Android devices • CMS accessed via web browser • Server <-> Mobile – Web Services CMS (Web Based) Phone Tablets
    • 21. Hybrid Apps• iOS and Android on Hybrid• Native – Web Service Calls – Live Updates: Timestamp Based Pings• Local DB and Caching on Device – Local DB on App• HTML5 – UI• Native and HTML5 Bridge
    • 22. A Good Engineer = A Lazy Engineer3rd Party Integrations
    • 23. The FutureINDUSTRY NEW FEATURES• 1-2 Years • Indoor GPS • All Big Hotel Chains on Mobile Platform • Augmented Reality • Small Savings in Resources • Mobile Check-in • Deeper Social Integration • Mobile Check-out • More “Express” apps • Mobile Entertainment • Mobile Door Keys - OpenWays • Room Hardware Controls• 2-4 Years • Majority Hotels on Mobile Platform • Drive Bookings from Mobile • Higher Savings • Mobile Apps will reduce printed materials • Higher conversion to “Pro” apps • Video
    • 24. Problems Faced• Finding Good People – Staffing Companies, New Graduates – Relationships with Expert Freelancers• Features Features Features – 80:20 Rule – Feature Matrix• Too Much To Do…Too Little Time – Prioritize Prioritize Prioritize – Getting Things Done by David Allen
    • 25. Tips for Startups & Small Businesses• Google Apps – Email, Docs, Calendar – Sharing & Collaboration – Web Video Conferences• Asana – Company Task Management – Internal Collaboration• Highrise – Excellent Web Based CRM• MailChimp – Newsletter and Email Marketing• Fast Response Time To Emails – 15 Min Reply Time To Inquiries / Customers• Use Expert Help – Development, Branding, Marketing. – Elance is great• Balance Development and Marketing
    • 26. Q/
    • 27. Thank You• Audience• Mobile Monday• IIM-A• Infostretch