Lakme vs loreal

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a survey on indian market

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Lakme vs loreal

  1. 1. LAKME VS LOREAL
  2. 2. LAKME … It is an indian brand owned by unilever . LAKME is named after the french opera ;LAKME in the french form which means GODDESS OF WEALTH “LAKSMI” . LAKME was started in YEAR 1952.
  3. 3. LOREAL….  L’OREAL GROUP is the world’s largest cosmetics and beauty company. With head office in paris..  Founded by Eugène Schueller in 1909 A CHEMIST.  IT ENTER IN INDIA IN THE YEAR 1997..  Its major concentrating zones are hair products and other cosmetics like 1.LOREAL PARIS  2. MAYBELLINE NEW YORK.  3. MATRIX
  4. 4.  LAKME  1. professional kit  2. skin care solutions  3. lakme saloons PRODUCT RANGE…  LOREAL  1. hair care products  2. LANCOME PARIS  3. GIORGIO ARMANI BEAUTY  4. Ralph Lauren
  5. 5.  LAKME  LOREL J O D I K H TA H A I VO B I K TA H A I . D O YO U T H I N K C O M PA N Y I S LOYA L W I T H I T S P RO M I S E ? 0 50 100 150 LAKME LOREL YES NO Column 1
  6. 6.  Ques 1. Out of the following brands which brand do you prefer? LOREAL 15  LAKME 35  Ques 2. which product have more exposure to market? LOREAL 10  LAKME 38
  7. 7. ACCORDING TO YOU WHICH BRAND WILL SATISFY THE FOLLOWING FEATURES… 1 INNOVATION loreal lakme
  8. 8. COST EFFECTIVE LOREALLAKME COST EFFECTIVE AND EASY IN USE 0 20 40 60 80 100 NO YES
  9. 9. PRODUCTS KAJAL EYELI NER TOP PRODUCTS 60% 40% 0 0
  10. 10. PRODUCTS FOR DIFFERENT AGE GROUPP….. LAKME HAS LESS DIVERSIFICATION AS COMPARED TO LOREAL…… DIVERSIFICATION 0 50 100 150 200 lakme loreal rich class midiocre youth section
  11. 11. LAKME IS THE MOST COMMON ANSWER.. REASON 1. INDAIN BRAND ADVANTAGE.. 2. LESS EXPENSIVE THEN LOREAL. WHICH BRAND DO YOU RECOMMEND TO YOUR FRIEND AND WHY? LOREAL LAKME
  12. 12. OVER ALL RATING
  13. 13. BUSINESSMEN’S VIEW POINT future growth profitable product 0 20 40 60 80 100 lakme lorel future growth more demand profitable product
  14. 14.  LAKME  1. INDIAN BRAND.  2. LESS EXPENSIVE  3. MORE GOODWILL OR REPUTATION… WHY LAKME OVER LOREL?  LOREAL  PRODUCTS DO NOT SPECIFY THE BASIC NEEDS.
  15. 15. QUERIES ARE INVITED..

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