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MyWeddingReceptionIdeas Increases Sales and Conversions with GoECart On-Demand Ecommerce Solution
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MyWeddingReceptionIdeas Increases Sales and Conversions with GoECart On-Demand Ecommerce Solution

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GoECart ecommerce platform delivers the same rich set of personalization features …

GoECart ecommerce platform delivers the same rich set of personalization features
and customer experience you would expect
from the top internet sites, plus advanced supply chain automation on the back end. We couldn’t be more happy with our
choice.
— Ray Miller, CEO


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  • 1. Client Case Study GoECart ecommerce platform delivers the same rich set of personalization features and customer experience you would expect from the top internet sites, plus advanced supply chain automation on the back end. We couldn’t be more happy with our choice. — Ray Miller, CEO MyWeddingReceptionIdeas.comIndustry SolutionWedding Supplies and Personalized Wedding Gifts GoECart Ecommerce SolutionRequirements Resultsn Complete, easy-to-use, and highly personalized ecommerce n Re-designed ecommerce storefront with customized checkout storefront process that lets customers fully personalize ordersn Ability to offer customizable wedding merchandise n Full integration with third-party suppliers using GoECart’s APIn Exceptional user experience designed to boost site conversion n Seamless integration with ClickTale®, Kampyle®, and Googlen Superior customer service features Analytics to deliver personalized selling based on customer feedback, and visitor behaviorn Empower the company to compete with more established retailers n Rich transactional emails enables direct marketing with targeted and timely branded messagesSales@GoECart.com  • www.GoECart.com • 1.877.243.3612
  • 2. MyWeddingReceptionIdeas & GoECart —  A Match Made in Heaven GoECart was able to deliver on all of MWRI’s requirements. A feature-rich ecommerce solution with a complete site re-design and back-office tools was delivered within budget and in less than 100 days. Highly Personalized Storefront Brings More Sales More Situation Analysis Often Founded in 2003, MyWeddingReceptionIdeas.com GoECart’s strategic consulting group collaborated with MWRI’s design team to do a is a leading online destination for wedding and complete brand overhaul including a new logo and color scheme. Wireframes and mockups related merchandise, including favors, accessories, were designed and revised in accordance with the client’s expectations, competitive and gifts for bridesmaids and groomsmen. At research, analytics data, and the preferences of MWRI’s target customers. MWRI, an exceptional customer service pledge is The new storefront includes: more than just lip service. The company offers a 100% satisfaction guarantee, and listens intently to n A beautifully redesigned site that strikes a delicate balance between branding, customer ideas to help them choose personalized ecommerce, and community building gifts according to their unique needs. n Intuitive and interactive navigation menus and intelligent promo banners The Challenge n Smart cross-selling / up-selling promotions and recently viewed items In recent years, the company has experienced n Integration with all leading social networks, including FaceBook®, Twitter®, some growing pains largely due to lack of Pinterest, ShareThis®, and others supply chain automation and reliance on manual n Product pages with the ability to personalize items (size, color, engraving, processes to manage business and customer monogramming, etc.) relationships. Their ecommerce storefront design n Intelligent one-page checkout feature designed to reduce cart abandonment was also in need of an update. Usability needed improvement, and the site features were beginning Rich Transactional Emails Provide Incremental Sales to lag behind. The company also sought to improve its personalization capabilities in order to more GoECart’s built-in, rich transactional email feature enables merchants to create and send effectively market to customers while gaining brand timely, personalized emails based on site events such as customer registration, order recognition. Further, MWRI has a solid presence confirmation, shipping notification, and shopping cart abandonment. MWRI can now easily in search engine rankings, the company required follow up with abandoned cart customers via drip email campaigns to recoup otherwise a solution that would ensure that its investment in lost revenues. Since its implementation, the number of product reviews submitted by SEO and social media would be preserved. And all customers have increased ten-fold. Other benefits have included reduced customer this needed to be done within a budget appropriate service calls and improved email deliverability. for an emerging brand. Integrated Supply Chain Improves Customer Satisfaction The Solution: GoECart’s robust backend tools allow MWRI to efficiently process and manage orders and GoECart Ecommerce Platform fulfillment through its large supplier base. MWRI has hence implemented full automation with its largest suppliers using GoECart XML APIs. This saved the company significant investment it would have otherwise needed to purchase and integrate separate order management and inventory management systems. Scan this QR code Search Engine Rankings — Preserved! to watch a quick video Finally, MWRI has relied on Google and other search engines for majority of its traffic and testimonial on “Why has made significant investments in organic search engine optimization (SEO) techniques. MyWeddingReceptionIdeas GoECart worked closely with MWRI to implement all of the latest SEO best practices to chose GoECart.” ensure that the site was not impacted negatively in any way. The company continues to expand its growing customer base. ® Sales@GoECart.com  • www.GoECart.com • 1.877.243.3612GoECart and GoECart 360 are trademarks of GoECart. All other trademarks and tradenames are the properties of their respective owners. Copyright © 2012 GoECart. All rights reserved.