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How to Quantumly Grow your Ecommerce Business - Strategies and Tactics
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How to Quantumly Grow your Ecommerce Business - Strategies and Tactics

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How to Quantumly Grow Your Ecommerce Business: ...

How to Quantumly Grow Your Ecommerce Business:

• Implementing the best e-commerce technologies for your web store

• e-marketing with the latest techniques and strategies

• Competing effectively against the giants with more resources

• Important strategies and tactics that convert shoppers into buyers

• 10 ways to improve ROI - Now: Management, marketing, technology and operations tips that will provide a quick boost in ROI

• What all e-retailers need to know about tomorrow's technology: understanding recent technology evolution, what's coming down the road and what tech investments you should be prepared for in the coming year.

• How to Analyze, and Outsmart, Your Ecommerce Competitors

More in: Business , Technology
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  • 1. How to Grow Your Ecommerce Business – Strategies and Tactics 2012 e-Marketing and Technology Summit Wed, Feb. 29, 2012© 2012 GoECart Proprietary and Confidential. All Rights Reserved.
  • 2. US Online Retail Forecast© 2012 GoECart Proprietary and Confidential. All Rights Reserved.
  • 3. Ecommerce Forecast Highlights  $202 Billion in 2011  $226 Billion in 2012  $327 Billion in 2016  10.1%+ CAGR from 2011 - 2016  167 million people (53% of US population) purchased something online in 2011  192 million people (56% of US population) WILL purchase something online in 2016  $1,207 average yearly online spending in 2011  $1,738 average yearly online spending in 2016.© 2012 GoECart Proprietary and Confidential. All Rights Reserved.
  • 4. Serious Ecommerce is Hard!© 2012 GoECart Proprietary and Confidential. All Rights Reserved.
  • 5. Multi-Channel Ecommerce: Critical Success Factors Web Content Order Entry & 99.9% Reliability & On-Demand Scalability Contact Center Role-Based Security & PCI Compliance Management SEO & SEM Processing Product Online Payment, Continuous Innovation Catalog Inventory Marketplaces & Shipping & Management Management CSEs Taxes Fulfillment Shopping Cart Social (Pick/Pack/ & Checkout Networking Personalization Ship/Drop Ship) Email Purchasing and Merchandising Mobile Marketing Returns (Targeted 1:1) Site Search & International Transactional Reporting & Guided (Markets & Customers) E-mails Analytics Navigation© 2012 GoECart Proprietary and Confidential. All Rights Reserved.
  • 6. Too Many Systems to Manage & Integrate Storefront Order Shipping and CRM Finance / Solutions Management Fulfillment Accounting System (OMS) Yahoo Stores! $ Dydacomp $ ShipWorks $ Sugar CRM $ QuickBooks $ (M.O.M.) Magento $$ StoneEdge $ ShipRush $ Salesforce.com PeachTree $ $$ Marketlive $$$$ CoLinear $ TrueShip $ Sage $$ (ACT or Sage $$ Saleslogix) Demandware OrderMotion $$$ Harvey Soft. $$ Microsoft Microsoft $$$ $$$$ Dynamics $$$© 2012 GoECart Proprietary and Confidential. All Rights Reserved.
  • 7. (Additional) Best of Breed Storefront Technologies Site Search and Transactional Search Engine Marketplaces Ratings and Personalization Guided Emails Optimization Integration Reviews Navigation Search Spring $ MailChimp $ WordTracker $ Channel PowerReviews 4-Tell $$ Intelligence $$ $$ Nextopia $$ SilverPop $$ Keyword Channel Advisor BazaarReviews Baynote $$$$ Discovery $ $$$ $$$$ SLI Systems $$$ BlueHornet $$$ Mercent $$$ MyBuys $$$$ Endeca $$$$ StrongMail $$$$ MonsoonWorks Certona $$$$ $$$© 2012 GoECart Proprietary and Confidential. All Rights Reserved.
  • 8. Ecommerce Growth Strategies In the Era of Anytime, Anywhere, Any Device Consumer© 2012 GoECart Proprietary and Confidential. All Rights Reserved.
  • 9. Tip #1: Laser Focus on a Niche  1-800-Petmeds: Pet Medication  1-800-Flowers and Proflowers.com: Flower Delivery  Netflix: DVD Rentals  WomanWithin.com and Roamans.com: Plus Size Clothing for Women  Vitacost.com: Vitamin Supplies© 2012 GoECart Proprietary and Confidential. All Rights Reserved.
  • 10. Tip #2: Go Multi-Channel© 2012 GoECart Proprietary and Confidential. All Rights Reserved.
  • 11. Tip #3: Go Mobile© 2012 GoECart Proprietary and Confidential. All Rights Reserved.
  • 12. Tip #3: Go Social© 2012 GoECart Proprietary and Confidential. All Rights Reserved.
  • 13. Tip #4: Go International© 2012 GoECart Proprietary and Confidential. All Rights Reserved.
  • 14. The Perfect Ecommerce Solution Attributes for Higher Conversion and Sales© 2012 GoECart Proprietary and Confidential. All Rights Reserved.
  • 15. Tip #1: Provide an “always-on” universal shopping cart© 2012 GoECart Proprietary and Confidential. All Rights Reserved.
  • 16. Tip #2: Give Customers’ the Ability to Edit and Manipulate Items Right Within the Shopping Cart© 2012 GoECart Proprietary and Confidential. All Rights Reserved.
  • 17. Tip #3: Use Eye-Catching Call to Action Buttons© 2012 GoECart Proprietary and Confidential. All Rights Reserved.
  • 18. Tip #4: Persist the Cart and Enable Customers to Add Itemsto their Wish Lists, Registries and “Social Shopping Lists"© 2012 GoECart Proprietary and Confidential. All Rights Reserved.
  • 19. Tip #5: Increase average order size via RELEVANTcross sell and up sell right in the shopping cart© 2012 GoECart Proprietary and Confidential. All Rights Reserved.
  • 20. Tip #6: Present Conditional Merchandising MessagesWithin the Shopping Cart© 2012 GoECart Proprietary and Confidential. All Rights Reserved.
  • 21. Tip #7: Support Multiple Alternate Payment Methods© 2012 GoECart Proprietary and Confidential. All Rights Reserved.
  • 22. Tip #8: Support Cross-Channel Sales via Gift Cards, Gift Certificates, Loyalty Programs and In-store pickup© 2012 GoECart Proprietary and Confidential. All Rights Reserved.
  • 23. Tip #9: Clearly Display Item Stock and Availability© 2012 GoECart Proprietary and Confidential. All Rights Reserved.
  • 24. Tip #10: Display Security and Trust marks, Provide contextualinformation and Contact Options© 2012 GoECart Proprietary and Confidential. All Rights Reserved.
  • 25. Tip #11: Must Have Excellent In-Store Site Search© 2012 GoECart Proprietary and Confidential. All Rights Reserved.
  • 26. Tip #12: Handle the Empty Cart Wisely© 2012 GoECart Proprietary and Confidential. All Rights Reserved.
  • 27. The Perfect Ecommerce Solution Attributes (cont.)  Tip #13: Offer Free Shipping (if you can afford it) – It works!  Tip #14: Provide immediate visual feedback on promotional discounts  Tip #15: Send Shopping Cart Abandonment Recovery Emails  Tip #16: No one size fits all – Test, Test and then Test some more!!© 2012 GoECart Proprietary and Confidential. All Rights Reserved.
  • 28. Introducing GoECart360 The Ultimate All-in-One SaaS Ecommerce Suite© 2012 GoECart Proprietary and Confidential. All Rights Reserved.
  • 29. Thank You! Manish Chowdhary CEO, GoECart Toll-Free: 877-243-3612 Email: mchowdhary@GoECart.com Twitter: @goecart www.GoECart.com© 2012 GoECart Proprietary and Confidential. All Rights Reserved.