Getting The Most Out Of Your Website

GETTING THE MOST OUT OF YOUR WEBSITE Goebel Media Group www.goebelmedia.com

DEFINING GOALS FOR YOUR WEBSITE • Brand your company • Gain exposure • Increase sales • Gain new customers • Gather data • Communicate with current or potential customers

BRAND YOUR COMPANY • Make sure your logo is prominent. • Use your company colors. • Use your company name in your domain name. • Maintain the look and feel of your business.

GAIN EXPOSURE • 72.4% of people in the US are using the internet as opposed to 43.9% in 2000. (World Bank, World Development Indicators. November 20, 2009) • A website allows you to transition to a national or even global business.

USING YOUR SITE TO GAIN EXPOSURE • Content is KING on getting traffic to your website. • Market your website. – Free web directories – Google Adwords

INCREASE YOUR SALES • Get found by more potential customers. • Make it easy on your customer to buy or contact you. • Add a sales component to your site.

GAIN NEW CUSTOMERS • “Approximately 2 million new US households will shop online each of the next five years, creating a total of 55 million US online shopping households in 2010.” -Forrester Research • Keyword friendly content to help you be found online by new customers.

GATHER DATA • Lead forms – Request more information – Request an estimate • Email newsletter sign-up box • Contact us form

COMMUNICATE WITH CUSTOMERS • Support ticketing system • Process returns • Track shipped items • Inform customers about sales or promotions • Inform customers about store hours and other policies • Email newsletters

EMAIL NEWSLETTERS • 98% of internet users use email. • 43% of online shoppers surveyed said email was an “important” factor in their most recent purchase. • Marketers who turn to email service companies with expertise achieve purchase rates 4 times higher than marketers who do it themselves. Jupiter Research – ActivMedia Research – Forrester Research

EMAIL NEWSLETTER EXAMPLES

MY SITE IS UP– NOW WHAT? • Use analytics to keep getting the most out of your website. – Where in the world are your customers coming from? – How are your customers finding you? – What keywords are they using to find your site? – What pages are most popular? – How long are they staying on your site? – How often do your customers visit your site? – What browsers are they using?

MY SITE IS UP– NOW WHAT? • Add a blog to your site. – Establish yourself as an expert in your industry – Easy to use – Create dialogue – Fresh, keyword rich content • Become a part of social media sites. • Create landing pages. • Stay current! – Redesign at least once every 5 years.

QUESTIONS?

http://goebelmediagroup.com	12
http://goebelmedia.com	11

Getting The Most Out Of Your Website

by Lauren Goebel on Jan 09, 2010

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Getting The Most Out Of Your Website — Presentation Transcript