Bringing Your Business Online- Website Basics

BRINGING YOUR BUSINESS ONLINE
Goebel Media Group
www.goebelmedia.com

What are the FACTS about web users?
Adults over the age of 55 are the fastest growing population on the internet.
19% of consumers said they planned to spend MORE on the web channel in 2009 despite the economic climate.
-Forrester Research

What are the FACTS about web sales?
According to Forrester Research, online sales in the US are expected to reach $331 billion in 2010.
Online sales growth rate continues its upward trend by as much as 13% per year.

HOME (SITE DESIGN)
ARCHITECT(WEB DESIGNER)
ADDRESS (DOMAIN)
123
LAND (HOSTING)
THE REAL ESTATE ANALOGY

DOMAIN NAME
www.example.com
About $10/year at GoDaddy.com
Buy your domain name before someone else does!
Search engines prefer .com’s, .net’s, and .org’s

WEBSITE HOSTING
Web hosting is space on servers, which are computers that can be accessed by anyone with an internet connection.
Around $10/month (depending on size of your site)
Look for: 99.9% uptime, great hosting support, and weekly data back-up

CHOOSING A WEB DESIGNER
Look for a designer that…
Will get to know your business.
Accepts criticism.
Has experience in:
Web design
Programming
Graphic design
SEO

BUILDING A WEBSITE
Avoid using free services
What to include on your site:
Logo and slogan (if applicable)
Contact information and/or form
A way to convert traffic into customers
Sales component
Lead forms
Analytics

WEBSITE MAINTENANCE
The importance of regular updates
Update content
Add pages
Change images
Redesigns/Add-ons

SUMMARY OF COSTS
Domain name
$10/year
Hosting
$60-120/year
Site design
Varies; one-time cost
Maintenance
Web designer’s hourly rate

QUESTIONS?

EXAMPLE SITE COST
Domain name: $10/year
Hosting: $60/year
Site design: $2480
Static website with 5 interior pages, a lead form other than the “Contact Us” form, a photo gallery, and a simple administrative back-end
________________________________
$2550

http://goebelmediagroup.com	17
http://goebelmedia.com	11
http://www.slideshare.net	6

Bringing Your Business Online- Website Basics

by Lauren Goebel on Jan 09, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

3 Embeds 34

Statistics

Bringing Your Business Online- Website Basics — Presentation Transcript