Online 1207


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Presentation given at Online Exhibition, Olympia, Dec.2007

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Online 1207

  1. 1. How Universities are using Web 2.0 to promote their libraries Peter Godwin University of Bedfordshire 6 December 2007
  2. 2. Web 2.0 and our opportunity <ul><li>We can engage the Net generation, meeting them where they are, so that we are seen as relevant and part of their experience </li></ul><ul><li>Web 2.0 is interactive and we can make our sites and materials more visual and active </li></ul><ul><li> </li></ul><ul><li>img 9411 </li></ul>
  3. 3. Always On : meet Gen Y debaird
  4. 4. Their learning styles <ul><li>Visual learners </li></ul><ul><li>Have low boredom threshold for just memorising </li></ul><ul><li>Like interactive, customised learning </li></ul><ul><li>Active learners, prefer hands-on </li></ul><ul><li>Hypertext thinkers, rather than linear </li></ul>
  5. 5. Web generation : 4 types <ul><li>Digital pioneers : the adventurers </li></ul><ul><li>Creative producers : building websites, posting movies, photos and music to share </li></ul><ul><li>Everyday communicators : making their lives easier using texting and msn </li></ul><ul><li>Information gatherers : Google and wikipedia addicts </li></ul><ul><li>DEMOS report 2007 </li></ul>
  6. 6. ECAR 2007 <ul><li>Just about 100% have cell phones </li></ul><ul><li>98.4% own a computer </li></ul><ul><li>69.3% of 8-19 year olds use social networks daily </li></ul><ul><li>( ECAR study of undergraduate students and information technology, 2007) </li></ul><ul><li> img 9378 </li></ul>
  7. 7. JISC 2007 <ul><li>Aged 15-18 </li></ul><ul><li>Surprisingly they valued personal face to face teaching as backbone of their learning </li></ul><ul><li>Felt that if all learning was computer-mediated it would lessen value of their education </li></ul><ul><li>95% used social networking and of these 65% used it regularly </li></ul><ul><li>62% used wikis, blogs or online networks </li></ul><ul><li>12% only regularly use podcasts </li></ul><ul><li>44% maintain web site or blog regularly </li></ul><ul><li>76% have never or very rarely taken part in Second Life </li></ul><ul><li>(JISC report on student expectations of ICT and libraries of prospective students) </li></ul>
  8. 8. So what do we do? <ul><li>Digital natives and digital immigrants </li></ul><ul><li>Adapt our techniques – avoid long sets of instructions to start with, emphasise experimentation </li></ul><ul><li>Hold LAN parties after hours in libraries </li></ul><ul><li>Facilitate, be guide on the side, especially in ICT </li></ul><ul><li>Encourage peer-to-peer </li></ul>
  9. 9. Enter Web 2.0 <ul><li>RSS feeds </li></ul><ul><li>Wikis </li></ul><ul><li>Blogs </li></ul><ul><li>Mashups </li></ul><ul><li>Podcasting Tagging </li></ul><ul><li>Vodcasting </li></ul><ul><li>flickr </li></ul><ul><li> </li></ul><ul><li>MySpace </li></ul><ul><li>YouTube </li></ul><ul><li>Instant messaging </li></ul>
  10. 10. McMaster University, Hamilton, Ontario <ul><li>Blogs </li></ul><ul><li>Wikis </li></ul><ul><li>Games </li></ul><ul><li>Second Life </li></ul>
  11. 11. Podcasts : Curtin University of Technology, Australia
  12. 12. Blogs : University College, Dublin
  13. 13. Blogs : University College, Dublin
  14. 14. Butler University Indianapolis
  15. 15. Vodcasts: University of Aberdeen Library
  16. 16. Nursing podcasts at Fullerton Library California State University Fullerton
  17. 17. Wikis : Ohio University Biz Wiki
  18. 18. New approaches - YouTube
  19. 21. L-Team from Williams College Library, Williamstown Massachusetts
  20. 22. Information and circulation Cal State Long Beach
  21. 23. Library Channel at Arizona State University Libraries
  22. 24. More than just books Arizona State University Libraries
  23. 25. Facebook access to Penn State
  24. 26. Facebook access to Durham University
  25. 27. Image: ' We do not know what lies ahead... '
  26. 28. Image: ' Looking for trouble '
  27. 29. Flickr Ecole Normale Superieure, Lyon Image: ' temple of knowledge '
  28. 30. Facebook LibGuides
  29. 31. Image: ' The Items I carry '                                      
  30. 32. Facebook LibAds
  31. 33. Image: ' 1442 Lightning-2 '
  32. 35. LibraryLoft at Imaginon <ul><li>http:www.myspace. </li></ul><ul><li>com/libraryloft </li></ul><ul><li>On MySpace </li></ul><ul><li>Blog </li></ul><ul><li>IM facility </li></ul>
  33. 37. Rules in the Loft <ul><li>Encouraging the digital natives </li></ul>
  34. 38. Hennepin County
  35. 39. Danbury Library
  36. 40. LibraryThing at Delany Library
  37. 42. Reaching your users with Web 2.0 <ul><li>We need to begin with ourselves to embrace the new technologies </li></ul><ul><li>We should never be afraid to experiment : this technology can be disruptive </li></ul><ul><li>We can begin to learn from the trendsetters </li></ul>
  38. 43. But what kind of library will she expect?
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