What is an Aura? When people talk about art,‟Aura‟ is often used to describe impressionfrom a work of art. According to WalterBenjamin, human have had the desire topossess for image since the beginnings ofthings. He also expressed aura as follows:We define the aura of the latter as the uniquephenomenon of a distance, however close itmay be. If, while resting on a summerafternoon, you follow with your eyes a mountainrange on the horizon or a branch which castsits shadow over you, you experience the auraof those mountains, of that branch. This imagemakes it easy to comprehend the social basesof the contemporary decay of the aura.+Aura that he tried to express in this part is notonly perfection communion between thesubject and object but also unique existence ofthe work.
+In etymological, Aura means the Holy Spirit, religious nimbus and halo.Also aura can be defined following some philosophical view, first of all,in objective idealism, aura has unexplained immaterial meaning suchas halo, nimbus energy similar to origin of a word. For example, aperson sense mysterious and miracle energy at altar, this phenomenonis surreal experience. This story appeared in religion and noble art wellbecause the ruling class wanted to make holy themselves.
+The meaning of Aura is more logical and clear in materialism.Giving cloudy effect or mezzotint to picture is directlyconnected to the appearance of aura. The photo artists of 19thpreferred it for giving unrealistic mood to pictures. These fogsof pictures are also aura in materialism.
Then, what is aura comprised of?In “The work of art in the age ofmechanical reproduction”,Benjamin is searching for componentof aura at one-off existence.He mentioned about „loss of aura‟, thatis new arts in age of mechanicalreproduction such as picture andmovies that lack “unique existence”that only original can have.+Human have started thinking about reproductionbasically because of longing for nature and artworks. He also mentioned that aura of art worksis destroyed by mechanical reproduction.
Technologies have brought benefits+ of culture to the public. The culture is always with human, and human is living through communication between people in culture. Media with advanced technologies makes quick information delivery and sharing information possible. From television, computer and email through Internet to smart phone, the development of media is progressing at a rapid pace. The appearance of art through media combined with new technologies has made the term „New media art‟.
According to him, the development ofprinting and photography technique havebrought the reproduction of works of artsand Internet degraded existing artistry toa concept of information by establishing aworldwide communication network.Photography neutralized „materialexistence‟ by imagification, „uniquecharacteristic‟ by reproduction and„ownership impossibility‟ byomnipresence.+
+ An analysis of art in the age of mechanical reproduction must do justice to these relationships, for they lead us to an all- important insight: for the first time in world history, mechanical reproduction emancipates the work of art from its parasitical dependence on ritual.(Benjamin Walter,1992)
+ When camera invented in 1839, Paul Delaroche who was France printer declared, “From today painting is dead”. Since then, the appearance of new necessarily has been heralded necessarily decline of traditional expression media.
However, I think the development of technology have brought new expression media not a death of traditional expression media. Digital technology changed „basic way of looking‟ and now changed „way of experience‟. A new paradigm „Digital‟ provide important ideology to the development of technology. Digital world have already been important our+lives and culture and technologies in digital age have brought the loss of aura in arts as Benjamin said. In this context, is “Aura in digital age” an oxymoron?