How to Disrupt an Industry
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How to Disrupt an Industry



4 ways to disrupt your industry or create an entirely new business with a mobile app.

4 ways to disrupt your industry or create an entirely new business with a mobile app.



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  • This is why you need a company like Evolutionate or someone that knows the industry and deals with the headaches on a daily basis.

How to Disrupt an Industry How to Disrupt an Industry Presentation Transcript

  • Four Ways to Disrupt Your Industry,or Create an Entirely New Business,With a Mobile App
  • More Mobile Users Now Than Ever• 116 Million Americans will use a smartphone at least monthly by the end of 2012• US smartphone users and penetration, 2010-2016: – - 2010: 62.2 million (26.9% of mobile phone users / 20.2% of population) – - 2011: 93.1 million (39.2% / 29.7%) – - 2012: 115.8 million (47.7% / 36.6%) – - 2013: 137.5 million (55.5% / 43.1%) – - 2014: 157.7 million (62.5% / 48.9%) – - 2015: 176.3 million (68.8% / 54.2%) – - 2016:192.4 million (74.1% / 58.5%)
  • Total Apps Available Apple 650,000 Android 400,000 Windows 82,234 Blackberry 70,000 Source:
  • Sale Price of Popular Apps $1,000,000,000.00 $800,000,000.00 $600,000,000.00 $400,000,000.00 $200,000,000.00 $- SocialCam Siri Draw Something Instagram
  • Mobile Penetration by Age & Income
  • Mobile vs. Web Consumption
  • Mobile App Consumption
  • Social Networking – Male vs. Female Source:
  • So how can you disrupt anindustry, or create a newbusiness, with apps? • Intermediate Your Industry • Dis-Intermediate Your Industry • Gamification • Niche an Existing Idea
  • Intermediation“Get between buyers and sellers”Find a NeedCreate an Alternate ChoiceCreate a MarketProvide a Solution
  • Dis-Intermediation“Eliminate the Middle Man”Create a Market Using Your IdeaCreate a Hub for Both PartiesCreate a Need and Provide a Solution
  • GamificationGamification is the use of game design techniques, game thinking and game mechanicsto enhance non-game contexts. QR Codes Win Prizes Socialize Gamification
  • Niche an Existing Idea "Take a General Idea and Target a Specific Audience.”Connect with FriendsShare PhotosShare Thoughts VS.Share Events Close Friends Share Photos and Music Share Thoughts and Places Intimate
  • 3 Bonus Disruptions Apply a concept from one industry to another. Take an existing idea and improve it. Leverage popular trends.
  • How to Start Disrupting? Not all app ideas are feasible, while some can be million dollar ideas. Hard to identify and find the target market. Cost of production is too high. “$100b Industry, and if we just get 1%...”
  • Take Action!Lance MayfieldBusiness Development 818-665-7466 @lancemayfield