Table of contents Product description Market and competitors analysis Target positioning and main differential attribute Price strategy Distribution strategy Main media plan Specific action
Product description It gives a complete business solution to an organization It is a software to work on a every project It scan paper and type automatically It has a hi-tech scanner which can also read any kind of barcode If once scan program will also notify u when it is actually sold from retail shop
Product description We just have to register a particular mail id in work category after this if u got a mail from same id program will read automatically and save that particular work and notify when it should done and it also notify about the deadline if u got a call from particular no and u don’t want attend so you just have to categorized this in various category like call back . Not IMP etc then system will notify after some time u have this call.
Market and competitors analysis This is a unique product and very useful also for an every organization Because it reduces human effect, time consumption ,less possibility to miss a single call or task. So in market monopoly is there but not exactly because there are some software like SAP this are doing the same but there is more difference between both of it.
So if I am new to market first I will observe what kind of marketing they were doing After it I will create my own marketing strategy according to my product I will design a add for it for corporate world according to there mentality
Target positioning and maindifferential attribute First target to MNC’s and reputed organization After it multi branch organization And corporate park IT parks Warehousing org. logistics
So the difference between the others and ours How it works What type of profit org. have after having this Create a need What is a need to buy this
Price strategy To enter in market companies are selling at low cost But because it is unique concept and it will save lots of manpower effort So companies will buy this @ any cost But now a days after launching any product IT compnies are redy to copy so that’s why I cantSo expencive
Then also original is original so I can keep my price higher So after having discussion with the finance team and production team I will decide the price for it
Distribution strategy Office should be near to industrial state Hard copy of software will be to consumer as CD Disk Software engineer will go to the org. and install the same as he will be well trained for it Directly from manufacturer to consumer no middle channels.
Main media plan To advertise it companies meeting Conference Exhibitions Door to door Tele calling Mail Internet Director meet
Specific action Steps taken to promote it well Banners and standees in IT park reception Banners and standees in corporate park reception a consumer who already purchased our system we can book a movie hall for all his employees. Booklets and handbills on table