Innovetion(business solution)

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  • 1. Business solution beta By Godavari Adal
  • 2. Table of contents Product description Market and competitors analysis Target positioning and main differential attribute Price strategy Distribution strategy Main media plan Specific action
  • 3. Product description It gives a complete business solution to an organization It is a software to work on a every project It scan paper and type automatically It has a hi-tech scanner which can also read any kind of barcode If once scan program will also notify u when it is actually sold from retail shop
  • 4. Product description We just have to register a particular mail id in work category after this if u got a mail from same id program will read automatically and save that particular work and notify when it should done and it also notify about the deadline if u got a call from particular no and u don’t want attend so you just have to categorized this in various category like call back . Not IMP etc then system will notify after some time u have this call.
  • 5. Market and competitors analysis This is a unique product and very useful also for an every organization Because it reduces human effect, time consumption ,less possibility to miss a single call or task. So in market monopoly is there but not exactly because there are some software like SAP this are doing the same but there is more difference between both of it.
  • 6.  So if I am new to market first I will observe what kind of marketing they were doing After it I will create my own marketing strategy according to my product I will design a add for it for corporate world according to there mentality
  • 7. Target positioning and maindifferential attribute First target to MNC’s and reputed organization After it multi branch organization And corporate park IT parks Warehousing org. logistics
  • 8.  So the difference between the others and ours How it works What type of profit org. have after having this Create a need What is a need to buy this
  • 9. Price strategy To enter in market companies are selling at low cost But because it is unique concept and it will save lots of manpower effort So companies will buy this @ any cost But now a days after launching any product IT compnies are redy to copy so that’s why I cantSo expencive
  • 10.  Then also original is original so I can keep my price higher So after having discussion with the finance team and production team I will decide the price for it
  • 11. Distribution strategy Office should be near to industrial state Hard copy of software will be to consumer as CD Disk Software engineer will go to the org. and install the same as he will be well trained for it Directly from manufacturer to consumer no middle channels.
  • 12. Main media plan To advertise it companies meeting Conference Exhibitions Door to door Tele calling Mail Internet Director meet
  • 13. Specific action Steps taken to promote it well Banners and standees in IT park reception Banners and standees in corporate park reception a consumer who already purchased our system we can book a movie hall for all his employees. Booklets and handbills on table