By Godavari AdalEXPORT MARKETING Submitted to :- Prof. Nitin Agarwal
The Oxford University Pressdefines Export marketing as“marketing on a worldwidescale reconciling or takingcommercial advantage ofglobal operationaldifferences, similarities andopportunities in order to meetglobal objectives.”
WORLDWIDE COMPETITIONOne of the product categories in which globalcompetition has been easy to track in U.S.isautomotive sales. The increasing intensity ofcompetition in global markets is a challenge facingcompanies at all stages of involvement ininternational markets. As markets open up, andbecome more integrated, the pace of changeaccelerates, technology shrinks distances betweenmarkets and reduces the scale advantages of largefirms, new sources of competition emerge, andcompetitive pressures mount at all levels of theorganization.
MEANINGR.L. Kramer defines “ export marketinginvolves export business with individuals,firms organizations and/or governmententities in the countries”Export market is a systematic process todesigning and delivering products to satisfyoverseas customer and to achieve objectiveof the firm.
FEATURES OF EXPORT MARKETING Systematic process Customer focus Trade barriers Trading blocs Documentation Diverse customs and tradition International market research Spreading of risks Reputation
MOTIVATION FOR EXPORT MARKETING Rate of profit Sales and production stability Monopoly power Competition in domestic market Economic growth Government policies WTO
PROBLEMS FACED BY INDIAN EXPORTER Recession in the world markets Reduction in export incentives Competition from china Problem of production standards Problems of sea pirates attacks Problems of subsidies by developed countries Documentation formalities
SUNRISE EXPORT Horticulture products such as fruits and vegetables. Green technology products such as wind turbines, electric cars, etc. Dairy products Value added marine products Processed fruits and vegetable products. Value added meat products ,etc.
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