entrepreneurship with new product

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entrepreneurship with new product

  1. 1. BY GODAVARI ADAL
  2. 2. Table of contents Product description Brand name logo Market research Market and competitors analysis Target Investment Price strategy Distribution strategy Main media plan Break even point waste
  3. 3. Product description For the first time sugarcane juice in tetra pack With added energy fresh serve Affordable
  4. 4. Brand name
  5. 5. logo
  6. 6. Market research There is no company in market with sugarcane juice . license from food department License from packaging department Raw material source Factory Demand
  7. 7. Market and competitorsanalysis 0 competitors for same product Tropicana Real Harvest Open opportunity
  8. 8. Target No specific age group People with needed energy Working people Students Gyming etc
  9. 9. Investment Land 350 sq ft for 200000 Machinery 75000 for 1 300000 Bribe for license and permeation 120000 capital ,tolls ,plant making etc.. 500000 Total investment approx 1200000
  10. 10. Price strategy 15 rs for 150 ml pack 70 rs for 1 ltr Because I hv to keep my price according to juice companies And according to my product standard Considering manufacturing cost
  11. 11. Distribution strategy By default contact with all juice company ka distributor New distributor And the distributer who can cover maximum area and nearest one
  12. 12. Main media plan Food exhibition Mall promotion Retail sampling Print media On air tv Gym Jogging park Corporate canteen
  13. 13. Break even pointparticulars amauntTotal investment 1500000Fixed and variable cost 1000000Supply cost 40000Media cost 140000Sales (in 8 months) 2700000
  14. 14. waste Companies like NAVNEET they were using sugarcane ka waste for making eco friendly paper.

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