DLF IPL (200 marks black book )


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DLF IPL (200 marks black book )

  2. 2. PROJECT ON DLF IPL BACHELOR OF MANAGEMENT STUDIES SEMESTER V Submitted in Partial Fulfilment of the requirements For the Award of Degree of- Bachelor of Management Studies By GODAVARI CHINTAMANI ADAL Roll Number 2001 MSG-SGKM COLLEGE OF ARTS, SCIENCE AND COMMERCEPlot No.17 Tilak Road, Ghatkopar(E).Mumbai – 400 077 . Tel: 66900000
  3. 3. CERTIFICATEMR. / MS GODAVARI CHINTAMANI ADALRoll No. 2001Of B.M.S. (Bachelor OfManagement Studies) SEMISTER FIFTH, has undertaken and completed the project worktitled, DLF IPLDuring the academic year 2011-2012. Under the guidance of MS.RINAVEDAKThis is a bonafide project, work and information presented in it is true and originalto the best of our knowledge and belief._______________ ______________Signature of the project Coordinator signature of a Principal(Prof Satyendrakumar pal) (Anita Jaiswal) _______________ Signature of Examiner
  4. 4. DECLARATIONI GODAVARI CHINTAMANI ADALthe student of bachelors ofmanagement studies Semester V (2011-2012) hereby declarethat I have completed the Project on, DLF IPL The informationsubmitted is true and original to the best of my knowledge.I collect the information with the secondary source information ofthe IPL. I have tried my best level for doing various analyses formaking the report with the available data. And I have provided thecorrect and relevant information and data in the report. Signature of Student ______________ (GODAVARI ADAL) Roll No. 2001
  5. 5. ACKNOWLEDGEMENT It is indeed a matter of great pleasure, proud and privilege to be able tosubmit this project on "DLF IPL The completion of the project work is a millstone in student’s life and itsexecution is inevitable in the hands of guide. We are highly indebted to our guideMS.REENA VEDAK for her invaluable guidance appreciation and support givenfrom time to time while preparing this report. It is due to his enduring efforts,patience and enthusiasm, that has given a sense of direction and execution to thisproject and ultimately made it a success. I would like to render my sincere thanks to all our college staff members, theIPL authorities, audience support and largely to our project guide for their co-operation, and highly valued support in formulation of this report. I would also like to express my deep regards and gratitude to ourCordinator SATYENDRA KUMAR PAL, for his invaluable help in formationof the project and collection of the important database for the purpose ofcompletion of this project.
  7. 7. MANORANAJAN KA BAAAAAAAAPAs the person who presented the IPL to the world, youd expect me to be full of enthusiasm andanticipation for the ICC Twenty/20 World Cup in Sri Lanka and Im certainly not about to disappoint! Thenext two weeks or so, will be a colorful presentation of a form of cricket that offers instant appeal and asthe tournament progresses, the excitement will undoubtedly gather momentum right through to the finalon October 7th.Of course, Im hoping India will be there and unless something dramatic happens, they will certainly makeit through to the Super Eights. But after their first game against Afghanistan there is much work to do iftheyre to make a bigger impact in the tournament. The margin of victory in Colombo (23 runs) wascomfortable enough but India will need a more convincing show against England on Sunday (23rdSeptember) if theyre to win the group and theoretically give themselves a better chance in the next stage.The T20 format is sure to divide opinion amongst cricket fans across the entire world just as the IPL hasdone since its inception. There will be some who say the tournament is a frivolous 20-over lottery andothers who say its entertainment value and instant appeal make it an ideal alternative when set within aframework with other forms of the game. My view is - and always has been - that they should all havetheir own place in the spotlight at the appropriate time. Twenty/20 cricket is an opportunity to sell thegame in an instant format and, as Ive said many time before, the IPL was never intended to be atournament that challenged and suffocated the more traditional forms of the game. Im sure the ICC feelthe same with the Twenty/20 World Cup. As a tournament, its a breath of fresh air and a colorful exampleof fast moving entertainment that provides some important variety for demanding, modern day spectatorswho have plenty of choice when deciding how to spend their leisure time.But Im sure the traditionalists will already be looking forward to its conclusion and from an Indian andEnglish perspective, there will be cricket lovers looking towards the four-Test series between the twocountries in November and December. If that is the case, then that is absolutely fine and I, too, amcertainly looking forward to the Test matches in Ahmedabad, Mumbai, Kolkata and Nagpur before theT20 format kicks back into action as a prelude to 5 One Day Internationals. But for now I shall be glued tothe T20 format in Sri Lanka. When all is said and done, the Twenty/20 World Cup is a world crickettournament, played by competitive professionals who simply arent there for a carnival. And my owncompetitive instinct desperately wants India to win it.
  8. 8. INTRODUCTIONThe BCCI launched the Indian Premier League (IPL) on thelinesof football’sEnglish Premier League and the National Basketball League (NBA) of the US. The IPL is a professional Twenty20 cricket league created andpromoted byThe BCCI and backed by the ICC. The Twenty20 league is set to debut in April2008, with eight teams comprising a minimum of 16 players each. The league willlast for 44 days and will involve 59 matches. The IPL works on a franchise-systembased on the American style of hiring players and transfers. These franchises wereput for auction, where the highest bidder won the rights to own the team,representing each city. The auction for the same took place on January 24, 2008and the total base price for the auction was$400 million. The auction went on tofetch $723.59 million. The Mumbai franchise owned by MukeshAmbani’s RelianceIndustries Limited(RIL) was the most expensive franchise - fetching $111.9 millionclosely followed by Vijay Mallya’s United Breweries which paid $111.6 million forthe Bangalore franchise. Media house Deccan Chronicle won the Hyderabadchapter of the IPL for $107 million, while India Cements’ Chennai franchisecost $91 million.Bollywood also made its presence felt with two of its leading stars bagging theownership of their respective teams - Shah Rukh Khanand JuhiChawla’sRedChillies Entertainment buying out Kolkata for $75.09, whilePreityZinta and her beau Ness Wadia bought the Mohali team for $76million.GMR , the infrastructure development group which who are involved in aproject for revamping the Delhi airport, bagged the ownership of the Delhi teamfor $84million and the Emerging Media , consisting of its CEO Fraser Castellino,Manoj Badale and Lachlan Murdoch and other investors won the rights forthe Jaipur franchise for $67 million.
  9. 9. Official logo of DLF IPL
  10. 10. MORE ON IPL Indian Premier League (IPL)Parent Company BCCI (Administrator)Category Cricket EventSector Sports and EntertainmentTagline/ Slogan MANORANJAN KA BAAP (King of entertainment); An exciting annual T-20 cricket tournament with all internationalUSP cricketers playing together STPSegment Billions of people across the world who love to play or watch cricketTarget Group Men in the age group 15 and above globallyPositioning Entertaining T20 cricket tournament Teams Portfolio 1. Mumbai Indians 2.Delhi Daredevils 3. Chennai Superkings 4. Royal Challengers Bangalore 5. Deccan Chargers 6. Rajasthan Royals 7. Pune Warriors India 8. Kolkata Knight RidersBrands 9. Kings XI Punjab 10. Kochi Tuskers 1. Big Bash League (Australia) 2. Bangladesh Premier League (Bangladesh)Competitors 3.MiWay T20 Challenge (South Africa)
  11. 11. Title sponsorship Rights: On February 13 2008 Indian real estate Developer DLF universal secured exclusive rights to the ipl title Sponsorship worth Rs 200 crore (over $50 million) for five years Television Rights: on januari 14 2008 it was announced that a Consortium consisting of india’s sony tv network and Singapore- based world sports Group Secured the right of the ipl. The record deal has duration of 20 years at a cost of $1.026 billion On February 20 2008 :the auction of 77 players took place inMumbai.Team India ODI and Twenty20 skipper Mahendra Singh D honi andAustralianall-rounder Andrew Symonds emerged the costliest Indian andoverseas players respectively Each team: will play the other seven teams home and away, the topfour teams at the end of the group stages will proceed through to thes e m i finals. The first match is slated for April 18 between Tea m Bangalore and Team Kolkata Team Composition:All teams must have at least four players from their respectiveCatchment Areas and four Under-22 players. The players FromCatchment Areas could be an iconic player, a Ranji player or an U-22player
  12. 12. Team Composition:All teams must have at least four players from their respectiveCatchment Areas and four Under-22 players. The players FromCatchment Areas could be an iconic player, a Ranji player or an U-22player
  13. 13. TEAMSMumbai Indians - owned by Mr. MukeshAmbani for$111.9 millionBangalore Royal Challengers - owned by Dr. VijayMallya for $111.6 millionHyderabad Deccan Chargers - owned by DeccanChronicle for $107 million
  14. 14. Chennai Super Kings - owned by India Cements and NSrinivasan for $91 millionDelhi DareDevils - owned by GMR Holdings for $84millionKings XI Punjab - owned by PreityZinta, Ness Wadia,Karan Paul (ApeejaySurendera Group) and MohitBurman(Dabur) for $76 millionKolkata Knight Riders - owned by Shah Rukh Khan,JuhiChawla Mehta and Jai Mehta (Red ChilliesEntertainment) for $75.09 million.Rajasthan Royals - owned by Manoj Badale, LachlanMurdoch, Suresh Chellaram (Emerging Media) for$67 million
  15. 15. SWOT Analysis 1. IPL is one the most popularly marketed and branded cricket sports event globally 2. IPL was the first sports event to be broadcasted live on Youtube and Indiatimes 3. Involvement of top international players, big corporate and celebrities make IPL a popular rage amongst spectators 4. Brand IPL is predicted to bring over $1.6nbn to BCCI in 5-10 years through sponsorships and TV Rights 5. IPL is sponsored by popular brands like DLF, Coca Cola, Samsung, Maruti, TVS, Parleetc 6. Has an extremely high global reach and appeal amongst cricket fans 7. Involvement of international players has helped improve pool ofStrength local players 1.Controversies like Team ownership disputes, media rights, suspension of Chairman etc caused problems 2.Conflicts with some other international cricket boards affectedWeakness brand image 1. Huge opportunity to leverage on popular brands through advertising, merchandising 2.Huge cricket following can be tapped through advertising,Opportunity involvement of fans and cricketers 1. Gaining popularity of other sports amongst youth and excessive cricket will reduce appeal amongst people 2.Govt regulations regarding security, taxation, policies etcThreats 3.Emergence of similar tournaments in other countries
  16. 16. Title sponsorship Rights: On February 13 2008 Indian real estateDeveloper DLF universal secured exclusive rights to the ipl titleSponsorship worth Rs 200 crore (over $50 million) for five yearsTelevision Rights: on januari 14 2008 it was announced that aConsortium consisting of india’ssonytv network and Singapore-based world sports Group Secured the right of the ipl. the recorddeal has duration of 20 years at a cost of $1.026 billionOn February 20 2008 :the auction of 77 players took placeinMumbai.Team India ODI and Twenty20 skipper Mahendra Singh Dhoni andAustralianall-rounder Andrew Symonds emerged thecostliest Indian andoverseas players respectivelyEach team:will play the other seven teams home and away, the topfourteams at the end of the group stages will proceed through tothes e m i finals. The first match is slated for April 18 between Team Bangalore and Team Kolkata
  17. 17. GLOBAL NETWORK OF IPL➢The Indian Premier League, which will wrap up its inaugural season onJune 1, is just the first step of a “grand vision” that will eventually leadto the birth of a network of similar franchise-based models across themajor cricket-playing nations culminating in the annual ChampionsLeague that will rival its football counterpart in terms of quality, moneyand glamour, a top IPL official has said.➢England is working on developing their Twenty20 model; SouthAfrica isconvinced by the success of IPL and is already reviewing their currentfranchise format; Cricket Australia maylaunch their IPL version as soon as next year; and even Pakistan isthinking seriously about starting their edition of IPL.➢“This is the grand vision,” IS Bindra, an influential member of the IPLgoverning council, told Cricinfo. “The vision is to move cricketto thenext level, and get each league in each country to resemble the EnglishPremier League with an exciting mix ofinternationaland national players. And then you have the grand ChampionsLeague, like the UEFA model which has taken football to suchheights.”➢The immediate task is to start the Champions League as planned fromthis year. Officials of the BCCI-backed IPL are understood to be meetinga team from Cricket Australia in Mumbai on May 30toexplore whether the event, involving the top two domesticTwenty20teams from five countries, can be held in Englandbetween September 2
  18. 18. 8, when the ICC Champions Trophy inPakistan ends, and October 9,when the India’s home Test series against Australia starts.➢“The problem is the four-day practice match on October 2-5. We will tryto work out a solution with Cricket Australia because the IPL franchiseswho will be part of the Champions League will want to have their bestplayers available,” Bindra said.➢Bindra, who recently returned from a trip to Melbourne wherehebriefed the directors of Cricket Australia on the mechanics oforganising a franchise-based league there, said one of his focus areas aftertaking over as the principal advisor to ICC in July would be to “ensurethat cricket moves to the next level in world sport” in this direction.➢The concept, Bindra said, is backed by senior officials of the majorcricket boards. Giles Clarke, chairman of the English and WalesCricket Board (ECB), “has expressed interest in the model” afterbeing briefed by Lalit Modi, the IPL chairman, last month; JamesSutherland, the chief executive of Cricket Australia, has confirmedinterest in staging an IPL-style competition the followingseason;and Nasim Ashraf, the chairman of the Pakistan Cricket Board(PCB), is “very keen to launch a similar tournament there” after havingdeputed two representatives to participate in the planning stages ofthe IPL last year and “learn from the process”.➢In fact, Cricket Australia had invited Bindra last month to brief its boardof directors on the concept at a resort near Melbourne onMay 7-12. “There was a formal brainstorming session and aninformal briefing,and the concept generated a lot of interestamong the audience whichincluded former cricketers likeAllanBorder and Mark Taylor. What I had suggested was a franchisemodel similar to IPL. But there might have to be some localadjustments.
  19. 19. ➢“For instance, when we discussed the IPL within the BCCI, the questionwas whether the teams should be owned by the local state associationsor private franchises. Some of us strongly suggested the franchisemodel because only then can you acquire top players for the teams andmake the competition truly global. But the BCCI is a non-profit bodyand has to look after the state associations,too. So a compromise was arrived at, and we have IPL team’s owned byfranchises and run in collaboration with state associations. But Australiawould have lesser problems since they have a corporate model ofgovernance and have much fewer associations — six, I believe,compared to 30 in India,” Bindra said.
  20. 20. ABOUT ENGLISH PLAYERS AND THEIR VIEWSEnglish cricketers wanting to play in the Indian Premier League nextyear may be asked to give away their central contracts by anadamantECB, which has made it clear that international engagement sare toppriority .England team Managing Director Hugh Morris has categoricallystated that the England Cricket Board (ECB) can release the interestedcricketers for only two weeks as scheduled Tests and ODI programmescannot be altered. And those wanting to go for the full event may beasked to forego central contracts.“We will be playing Test matches inthe early part of May and clearly that will have an impact on theamount of time that players may or may not go to IPL.“Myunderstanding is that the ICC, IPL and the ECB have made it very clearfrom the word go that international cricket takes precedence overdomestic tournaments and I think that will be the case. That’s the veryclear message we get from ICC. I understand that is what IPL think aswell,” Morris was quoted as saying by ‘The Daily Telegraph’ .Englishplayers are yet to sign this year’s central contracts with the ECB, butthere is every possibility of a standoff between players andthe Board.“Ithink we’ve made it very clear that we are very happy for the players tohave a window of opportunity for the players to play in the IPL,” saidMorris.Last year at the IPL, the Australians were only there for 25percent of the time because they had a Test series in the West Indies,”headded.As per IPL rules all cricketers participating in the Twenty20tournament need a ‘No Objection Certificates’ from their respectiveboards.Kevin Pietersen has said he did not stay up all night in Jamaica, wherehe was on tour with the England side, awaiting the results of the IPLauction on February 6. Pietersen emerged the big winner along withteam-mate Andrew Flintoff at the event in Goa, earning annual
  21. 21. contracts worth US$1.55 million each, making them the highest-earningplayers in the league. However, Pietersen said he was wary of flauntingaround his dollars while his friends were coping with the globaleconomic crisis.
  22. 22. THE DEATH OF ONE DAY INTERNATIONAL The success of the IPL has made it clear that something has to give toaccommodate it, and on the current evidence that something will be the 50-overgame When you consider how much the Indian Premier League borrowed fromWorld Series Cricket, it¹s quite ironic that its success might lead to the eventualextinction of the pajama cricket that was the cornerstone of the Packerrevolution. As much as World Series cricket was about fair pay, improved TVcoverage and superior marketing of the sport, it was also about establishing one-day cricket as a distinct entity, playedincoloured clothes, under lights, and in front of crowds that cameexpecting tobe entertained .It was razzmatazz with some substance. Packer¹s focus was ongladiatorial fast bowlers, and the stroke players that could take them on. Threedecades later, the IPL advertised its players as warriors. When Andy Robertsfractured David Hookes¹ jaw with a vicious bouncer, people knew that the WorldSeries wasn¹t some hit-and-giggle enterprise.TheIPL had a similar moment, when Zaheer Khan left Dominic Thornelylookinglike a young Mike Tyson had seen to him. Packer was a pioneer and an original,and the IPL¹s copycats succeeded because they took his blueprint, adapted it toan Indian context, and threw in a dash of Bollywood for good measure. This year,after an uninterrupted run of 28 years, Cricket Australia pulled the curtain downon the annual tri-series. It¹s fair to say that its decline had mirrored that of theone-day game. After the spectacularSuccess of the ICC World Twenty20 in SouthAfrica, andthe inaugural IPL season, the one-day game is on life-support, and itmay only be a matter of time before the plug is pulled. Crowds and televisionaudiences caught in the thrall of the Twenty20 game are unlikely to shed a tear.It¹s amusing to hear greats of the past talking of how the IPL¹ssuccess could havedire consequences for Test cricket. Nothing could be further from the truth. TheTest-cricket constituency is a distinct one, and it generally consists of people whohave played the game at some level, whether that¹s back garden, park, first-classor international. More importantly, it¹s a group of people that appreciate whatMilan Kundera called Slowness, those not obsessed with instant gratification.Such fans will never abandon Test cricket for the crash-bang-wallop thrills thatTwenty20 offers. He or she may go and watch Dumb and Dumber, but it¹s never
  23. 23. going to replace 400 Blows or In the Mood for Love in his affections. Sadly, one-day cricket has no identity. In that respect, its like your stereotypical Bollywoodmovie with the hackneyed script that tries to have something for everyone, andends up having nothing. It says much about the lack of imagination of those thatadminister the game that the 50-over game has evolved so little since thePacker years. Compare that with LalitModi. You may not like the man or hishubris, but he has taken an existing concept, fine-tuned it, and ensured that thecricket world will never be the same again. After Sunday night¹sfinal, which couldhave been scripted by Gregory Howard of Remember?The Titans fame, Modi and the IPL hold all the cards, while the ICC and otherboards have next to nothing to bargain with. The last World Cup in the Caribbean was a fiasco, an object lesson in how not toorganise an event. Poor crowds, overpriced tickets, a lack of atmosphere and aninterminable schedule all combined to make it perhaps the worst of all majorcompetitions.Incontrast,theIPL¹sheadhonchos didn¹t behave like stentorian schoolmasters, and theentertainment package that accompanied the games attractedeveryone from five-year-olds with temporary tattoos to middle-aged women whohad decided to forego a staple diet of TV soaps. Where now for the IPL? Afterwhat happened on Sunday night,there¹s little doubt that the second season willbe huge. Despite the concerns of the ECB and others, every single one of theworld¹s top players is likely to take part. If they do try to prevent the likes of KevinPietersen from playing, they¹ll only end up being checkmated like the AustralianCricket Board were after Packer¹s bold gambit. What is likely to happen is this:Both England and Australia, and perhaps South Africa and Pakistan too,will endeavourtojazz uptheirown T20 events so that they can at least compare to the IPL. AChampions League will surely result from it, because the stupendous responsein India has confirmed that people are ready to invest both time and money towatch the best play the best, even if it’s only over three hours.The franchises, none of whom are likely to be too perturbed by the huge amountsinvested in the first year, also have a role to play. Manoj Badale, of the EmergingMedia group that owns the Rajasthan Royals, reckoned that it would takea couple of years for the club culture to truly take root, but you can rest assuredthat teams like Rajasthanwon¹t be spending the next 10 months idle. The reality isthat no league can prosper if it operates only over six weeks.
  24. 24. American Football has the shortest season of any major sport, but even that lasts16 weeks, and then a month of play-offs. The football [soccer] seasons in Europe,the NBA in North America and Major League Baseball all last much longer, whichis why they become such an integral part of fans¹ lives. What does the Indiancricket fan do now? Next up is a tri-series in Bangladesh, followed by an Asia Cupthat features teams like Hong Kong.It¹s the classic champagne-followed-by-flat-beer scenario, and it will be interesting to see what the TV ratings are like. Backwhen Doordarshan, the national broadcaster was all we had, everyone watchedit. Then ,with the onset of cable TV, no one bothered.The IPL has created a revolution, especially in the fandemographic, but has nowleft town. For the moment, the talk is of creating a four-week window, most likelyin April. It¹s only a band-aid solution. In the long run, we¹re looking at a three-month season where teams play weekend games and the occasional midweekone as they do in the major football leagues. Those will alternate with ChampionsLeague games featuring the top sides .A six or eight-month period might be setaside for Test cricket and other bilateral contests, but the fact is that cricket needsa 50-overs-a-side game between India and Hong Kong like it needs a hole in thehead .After watching McGrath against Jayasuriya and Warne against Ganguly ,why would anyone settle for such mediocrity? Unless one-day cricket can reinventitself, and four innings of 20 over’s each is the best suggestionI¹ve heard, it hasone foot in the grave, with the fact that the World Cupis the jewel in the ICCcrown being the only thing keeping it alive.It¹s an opinion that even players share.Stephen Fleming was NewZealand¹s finest captain, the one who led them to theironly major one-day triumph, the ICC Knockout in 2000. ³I am worried about theamount of one-day cricket, how much appeal one-day cricket is going to havewith tournaments like this,² he said. ³I think the majority feels that it could causea problem for the international calendar.²The response to the first season ofWorld Series Cricket, with the forces of orthodoxy ranged against it, was solukewarm that a desperate Packer was reduced to counting the cars in theparking lot.NoonesawModi doing anything similar, and the perfectly scripted final hasguaranteed that all the franchises will be counting next year areevenbigger gate receipts. As for one-day cricket, the message has beenbellowedout through a foghorn. Transform or perish.
  25. 25. SUCCESSFULL BUSINESS OF CRICKETAt the time of going to press on April 24, Indian Premier League hadproduced only two last-over finishes, only three outstandingbattingperformances, a minor lathi charge and temporary darkness at EdenGardens.However, this Twenty20 jamboree was always expected tobe as much about the game as about the associated things andatmosphere. A bloke fell out of a stand at Eden as he strained to catchaglimpse of Shah Rukh Khan. Skimpily-clad cheerleaders are complainingof being leered at. Social historianRamchandraGuha, on the other hand, is fulminating in protestagainst their presence. Board of Control for Cricket in India’s version oftheEnglishPremier League remains a cricket tournament, but only just so.Naturally, while some of the old faithful are keeping away, newercrowds are coming in to drive viewership data beyond the boundary.Depending on where you stand, a crowd is also a section of consumersand target audience. Naturally, advertisers are taking a fresh look attheir strategies and debating mid-course corrections.
  26. 26. MEDIA BOYCOTT IN INDIA➢The inaugural Indian Premier League was facing a media boycott onThursday after the influential Indian Newspaper Society joined calls for“offending” accreditation conditions to be lifted.➢The Indian media has protested loudly over the IPL’s decision to banwebsites from covering matches and to prohibitinternationaland local news agencies from supplying photographs to onlineclients.➢“The accreditation terms failed to address the issues ofintellectualproperty rights belonging to media as well as issues of pressfreedom,” INS president Bahubali Shah said in a statement.➢“The Indian Newspaper Society hopes a serious attempt will be madeby the Indian Premier League to remove offending terms andconditions for media accreditation.➢“In the absence of remedial action by the Indian Premier League,members of the Indian Newspaper Society will be forced to take anadverse view on the question of coverage of IPL matches.”➢
  27. 27. The Twenty20 competition, promoted by the Indian cricket board andfeaturing stars from around the world, opens April 18. The deadline foraccreditation was Thursday.➢The London-based international News Media Coalition called theaccreditation terms “a serious and unprecedented curtailment of thefreedom of the press to fully report events of public interest.”➢The NMC focuses on the threat from excessive controls on the flow ofnews to the public, and is supported by newspapers, agencies and pressfreedom bodies around the world.➢The Hindu, a leading broadsheet, attacked the IPL’s policies in ascathingeditorial.➢“Greed and arrogance and a total lack of common sense seem to bedriving the IPL along a path of confrontation, which will surely bring ona media boycott,” the daily predicted.➢The IPL tournament lines up eight teams bought by franchises whoselected their players via a multi-million dollar auction last month.➢
  28. 28. The tournament marks the first time that international cricketers willput aside national allegiances to play for privately-owned and city-based teams.➢Top cricketers have been offered huge pay packets to take part in the44-day, 59-match extravaganza across cricket-mad India.➢Moves by sports organisers to curb media rights have largely failed inthe past.➢FIFA tried imposing similar restrictions on photo coverage of the2006World Cup but backed down under a threat of a worldwide boycott.➢In September last year, organisers of the Rugby World Cup settledat thelast minute after a long dispute over media rights.➢Two months later, global news agencies boycotted the coverage ofthefirst Test between Sri Lanka and Australia in Brisbane afterCricketAustralia imposed similar restrictions.➢
  29. 29. A compromise was reached after the match to allow the agenciestocover the second Test in Hobart.
  30. 30. ICL Vs IPL➢One of the most hotly debated issues in Indian cricket right now is the advent ofthe rebel Indian Cricket League and whether it stands chance against its morehigh-profile and official cousin, the IPL.➢The jury is still out on whether the ICL can survive the competition, but as of nowthe Bosses at the Easel owned Zee group are going all-out to sell the ICL product.➢The Essel Group’s Indian Cricket League or the ICL flaunting its big names — BrianLara, Chris Cairns, MarvanAtapattu and Inzamam-ul-Haq are in India gearing upfor the kick off on Friday the 30th of November.➢Lara’s delayed arrival had raised speculation that he may be pulling out.➢But the former West Indian captain says he always intended to keep hiscommitment even though this league is totally unofficial and does not have thebacking of the ICC.➢“The ICC is trying to encourage new countries like China andAmerica to playcricket. I am disappointed it is not supporting a league where so manyinternational stars are participating,” said Brian Lara.➢The main difference between the ICL and the soon to be launched IPL or IndianPremier League is clearly the star power.➢The IPL has already signed on 50 of the top current players in the world. But mostcricketers believe that there will still be a place for the ICL.
  31. 31. ➢It is a safe haven for recently retired players and those who are on the fringes ofdomestic cricket in India.➢“Cricketers have been brave to defy their national boards inseeking thisopportunity to play in the ICL,” said Chris Cairns.➢However, the biggest difference between the official IPL and the unofficial ICLis sponsorship.➢While the IPL hopes to raise 1000 crores from TV rights, the Essel group backedICL still does not have any sponsors. It has only got partners for drinks, uniformsand travel. But maybe that is to be expected for a new venture.➢“Essel group has truckloads of money,” said NavjotSidhu, NDTV’ scricket expert.➢So, the ICL is the definite underdog, but they have promised slick coverage, greataction and more importantly a platform for players to earn more money.Indian Premier League(IPL)- Why it succeeded while IndianCricket League (ICL) failed?Cricket is definitely the most lucrative of markets for sponsors inIndia: anything related to cricket sells! There are many crickettournaments that happen round the year but as per as the Indiansponsor is concerned there is none greater than the IPL. Th e IndianPremier League or IPL is currently valued at 3.7 billion USD - 4.1billion USD(according to various estimates) which makes it the 6thhighest valued sporting event in the world and higher than even theICC Cricket world cup. Compare another piece of interesting data.
  32. 32. The ad rates during the recently concluded ICC Cricket world cupfor a 10 seconds slot were at INR 3.5-4lac ( it reached a high of INR17-18 lac during the India-Pakistan semi final match). The ad ratesfor IPL3 were at 4.5-5 lac for a 10 second slot and it is expected tosee a rise of 30-35% this year, which implies an ad rate of around6-6.5 lac INR for IPL4 that is more than 1.6 times the Ad rates forcrickets biggest tournament held once in 4 years. According to aglobal sports salaries review, IPL is the second highest highest paidleague based on first team salaries on a pro rata basis, next only toNBA.But amidst all the success for IPL, one question still lingers on:Why did ICL ( Indian Cricket League) , its predecessor, fail toreplicate the IPL success story despite having the first moveradvantage in the market. Lets analyse the reasons and the businesslessons that can be drawn from it:1. First Mover- Not Good Enough: The ICL was started in theyear 2007 by Zee Entertainment Enterprises under the leadershipof Mr. Subhash Chandra. The timing of this launch was extremelywell planned as the Indian cricket team had just returned after ahumiliating first round defeat in the World Cup. Moreover ICLmanaged to rope in its plans cricketing legends including KapilDev. The plan was simple creating content for its own sportschannel and also generating revenues through advertisements invarious forms. They quickly managed to attract some of the bestIndian new talent and a bunch of retired foreign players. Theyexpected the BCCI(Board of Control for Cricket in India) to drawout an olive branch and come to the negotiation table. Instead themove backfired !The BCCI barred the ICL from using its stadiums and also managedto ban the foreign( with the help of other cricket boards) as well asthe Indian players who had associated themselves with the leaguefrom representing their national sides. The BCCI also promised to
  33. 33. launch its own league within a year. This flexing of muscle by theBCCI literally crippled the ICL and blew the air out of their baloon.2.Total Control vs Franchise model: The ICL model was onewhich was based on total control by Zee right from managing theevent to the team.They believed that their model was ne w &innovative and hence they should reap the maximum benefit out ofit. But they overlooked a very simple fact- the replicabilty of theirmodel. The BCCI in its own league IPL opted for a franchise model -it not only brought additional expertise on the di scussion table butalso minimised the risk for BCCI considering it to be a financialgamble at that time. The ICL did realize their mistake and evenmanaged to sell a stake in their Kolkata team ( Bengal Tigers) toactor MithunChakraborty for an undisclosed sum, but it was toolittle, too late !Bottomline: There is no substitute for collective wisdom -so do consider the pitfalls if you tend to ignore it !3. The Target Market: The target market for ICL was India but itfailed to attract any of the star players in its lineup from the IndianTeam due to the stern warning issued to players from the BCCI.The IPL on the other hand featured each of these star players andhence created a greater association of the audience with thefranchises, right from its inception.4.An Open vs Closed system: The IPL team as well as playerauctions were done in a more transparent and open manner andwas even telecasted live on television. An open system naturallyenhanced the credibility factor for IPL. On the other hand IC L wasall about undisclosed sums and rumors doing the rounds.5.A late mover does win at times: The IPL started late andhence identified the loopholes in the business model of ICL to a fullextent. Being a first mover is an advantage for certain, butsometimes being a late mover enables one to identify the challengesthat one will face in business in a much better way.
  34. 34. ACTOR CROWE SET TO BUY IPL FRANCHIESAcademy Award-winning actor Russell Crowe and friend Peter Holmes are all setto buy a franchise in the newly launched Indian Premier League (IPL) cricketevent, a report said here yesterday. Crowe and Holmes, who own the SouthRugby League Club, may well hire players like Australian captain Ricky Ponting andfiery pacemanBrett Lee to play for the Rebirths cricket side in Indian city ofMumbai next year, a report in the Sun-Herald reported. The proposed alliancebetween South’s and the IPL continues afresh approach to sporting investment byCrowe and Holmes a Court. They have announced a plan to abolish pokermachines inside theSouthsfootball club and the Rabbitohs have been the subject of a six-partdocumentary.TheSouths, a football club of considerable merit, is tinkeringwith the idea of launching a cricket side to take part in IPL, which commenceswith a Twenty20 event next year in April. Earlier this year the club formed a‘global partnership’ with English club Leeds. The two clubs will play a trialmatch in Jacksonville, Florida, on Australia Day next year. Crowe’s global appealas an Academy Award winning actor has allowed South’s to try things other clubscould only dream about. He had prime time on ESPN’s top rating Monday NightFootball show to talk about his efforts to rebuild the Rabbitohs and their US trialmatch, the report added. Organisers of the IPL are seeking applications bypotential owners or investors in franchises, which will contest a Twenty20tournament inIndia next April . The top two teams from the IPL, as well as those fromTwenty20competitions in Australia, England and South Africa will enter an internationalChampions Twenty20 league. That league will offer $5min prize money to thewinners
  35. 35. BCCI RELEASE DETAIL ON HOW IT WILL SELL IPLIndia’s cricket authorities releasedtermsfor owning teams in their proposed IndianPremier League, projecting the franchises as both a profit-makingbusiness opportunity as well as platforms forcorporate branding. Theprospectus, however, doesn’t set any minimum bid pricefor tenders setto be floated later this month. BCCI vice-president and chairman ofIndian Premier League, LalitModi Successful bidders will get to keep 80% ofrevenues in the first twoyears of operations.Their share gradually goes down to50% in year 11. Revenues areexpected to be generated through television rights,sponsorships, tickets,food and other sales as well as premium and box seats.The75-page document, which comes with interspersed pictures ofcricketers, notesthat the league’s format of just 20 overs per team isone that is now mostpreferred by fans of the game. It claims that 76% ofIndian cricket fans favour it over one-day matches and five-day Testmatches and notes how it will get high television ad ratesDuring the recent India-Pakistan cricket series, Test matchesshown on channel Neo Sports attractedRs3 lakh for a 10-second spotwhile one-day matches got Rs5.51 lakh for a similarslot.But, a similar spot during the final of the Twenty20 World CupinSouth Africa earned broadcaster ESPN Star Sports Rs800,000, theprospectusnotes. The league will be “a must have, prime timecontentfor broadcasters” who will have 12,744 10-second ad spots during atypicalseason, the prospectus said.Other than suggesting what ad spots might sell for,the prospectusgives little clues on suggested prices for those aspiring to buyteams.“The bid will require each bidder to state the total franchisee fee theyareoffering for an initial 10-year period,” it says.In earlier interviews, the league’schairman and vice-president ofthe Board of Control for Cricket in India, LalitModi,had said the pricewould be $50 million (Rs198 crore). Theleague will take “cricket to awhole new level that once upon a time ago seemedlike a fool’s dream,”Modi wrote in the prospectus.“It means we finally revivedomestic cricket.” Apart from thefranchise fee, a bidder would have to pay playerand staff salaries,stadium leases, security, travel and accommodation.The leaguewill publish an intention to tender (ITT) laterthismonth and the auction of players will follow immediately after thefranchises
  36. 36. have been awarded. The ITT will name cities and stadiumterms with biddersallowed to bid for multiple locations.The league is scheduled to begin in April at the start of India’sfiscal year whennew advertising and marketing budgets kick in. Somemajor sponsors of crickethad mixed reactions to owning teams.One top official at Pepsico IndiaHoldings Pvt. Ltd, who didn’twant to be named, said his company wasn’tinterested and that“ourcalendar is full.” A Bharti Airtel Ltd spokesperson said it was“premature” todiscuss buying a team. Future Group chairman KishoreBiyani said: “There wouldbe a very strong chance we will participate.”IPL Schedule 2009The DLF Indian Premier League will be played from April 2009onwards. Below isthe IPL schedule for all the IPL matches games in theIPL.You can get the IPLmatch timings also below.
  37. 37. BROADCASTBroadcasters for DLF IPL 2012The television, internet and mobile right-holders for DLF IPL 2012 have been announced.The fifth season of the high-profile Twenty20 league will be telecast on TV around the worldand Indiatimes will live stream matches on the Internet.Below is the list of broadcasters that will air the matches live on TV in their respectiveregions.
  38. 38. Broadcasters TerritoryITV United KingdomRogers CanadaSetanta IrelandNEO United StatesEchostar United StatesAstro MalaysiaSuper Sport South Africa & Sub-Saharan territoriesPehla Platform Middle EastPCCW Hong KongStar Hub SingaporeSet Max Indian sub-continentGEO SUPER PakistanSports Max Caribbean IslandsCarlton Sports Network Sri LankaDLF IPL 2012 on INTERNETIndia: 5 minutes delayed feed on Indiatimes.com and Indiatimes channel on YoutubeAccessible via:http://ipl.indiatimes.comhttp://www.youtube.com/indiatimes
  39. 39. IPL MANAGEMENT, SCHEDULE & SPONSORSIPL MANAGEMENT through checklist method  Launching a tender for stadium  Discussion about profit proportion  Checking infrastructure of stadiums  Capacity of crowd  Appointment of event planner  Branding of each team name and logo before one day of match  Printing of tickets  Slot to vendors for selling franchisee products  Security for both staff and crowed  Vip slot to vip people  Broadcasting  Celebration arrangement after match  Arrangement of press conference
  40. 40. SCHEDULE
  41. 41. SPONSORS
  42. 42. FINDING FROM RESEARCHA research was conducted among 400 people in the Nagpur city. In thisserveymany question was asked related to IPL and their response was recorded. 83% people follow IPL and 17% don¶t follow IPL.44% did not miss a single match, 38% favourite teams matches only, 12%matchhighlights, and 6% only on holidays, Sundays and weekends.58% found a sustained interest level throughout the match, 34% surfedthroughthe channels and 8% are not interested.63% because of crisp timing, 29% others factors attract them, 5% saidthatBollywood stars tempted them to watch, and 3% foundentertainmentvalue.62% preferred 8 to 11 pm, 12% no specific time to watch TV and equalnumberpreferred to watch TV after 11 pm, 9% preferred afternoon slotof 2 to 5pm, and 5% preferred morning time of 7 to 9 amOnly 24% did miss out on their favourite TV programs, and 76%answerednegatively60% said that IPL brought about a change in their viewing habit, 11%said thatviewership pattern changed to certain extent, and 29% felt that itdid not affect theirviewership pattern in any way
  43. 43. 38% feel that TRP of reality shows affected the most, 30% feel newschannel wouldhave suffered that most, 28% said family soaps wereaffected, and 4% feel that otherchannels affected37% feel that IPL is all about aggressive marketing, 31% said thatgreatfuturistic strategy, 26% feel that IPL is just a 45 days of masala, and 6%feelit is threat to TV and cinema
  44. 44. EFFECT IN INDIAN ECONOMYEffect of IPL in Indian economy is long term. During this short span oftime wecan not see much more effect in Indian economy. But there are definitelysomeeffects in our economy. It creates a good impression in the mind ofthe peoplefrom all over the world that india can also organise such a big event anditseconomy is also very stable. It definitely increases the amount offoreigninvestment in india. Now many foreign companies want to invest in theIndianmarket. Foreign investors want to invest their money in Indian stockexchange.It reflects in the stock exchange. we can see that amount offoreign investmentincreases day by day.Anothereffect of IPL in Indianeconomy is that people from all over the worldcome to know about india after IPL.Earlier people from all over the world onlyknows some of the places likeMumbai, Bangalore, or Delhi. But after IPL,many places likeHyderabad, Cuttack etc are known to the world now. Thisgives them anopportunity to know about this cities and it increases thedevelopment in these areasalso.IPL may have an effect in our tourism industry also. To see the IPLmatchesmany foreigner comes to india. This definitely increases the no.Of tourist visitindia. From them india can earn much more foreign currencieswhich effectsIndian economy. Earliar people from other countries only know someof the cities of india. But after IPL they came to know about differentbeutifullplacesofindia. After seeing this in television they eager to cometo india to visit those places
  45. 45. EVENT MANAGEMENTEvent management in ipl is given to highly reputed event ManagementCompany which has capacity to manage the crowed and give comfortto everyoneand for earn maximum profit for the ipl. Event management is covered such things Taking a all the checklist from the ipl authority List of vip List of stadiums Finding a vendor for franchise products Slot to sponcers Printing of team banners IPL banners sponsors banners Printing of tickets Arrangement of opening ceremony Security arrangement Food arrangement Cheer leaders Anchors arrangement Players security and evening party arrangement Fire brigade arrangement Doctor arrangement Advertisement in different types of media Light and Sound etc…
  46. 46. QUESTIONNAIRE How DLF introduce IPL? How DLF Sale IPL franchisee? Who managed all the things? Swot analysis What is BCCI view about IPL? What is English players view about IPL? What Ranji players think about IPL? What owners got from IPL? What sponsors got from IPL? Broadcasting expense for IPL What crowed says about ipl? How Indian economy effected by IPL business? How the event is managed What Lalitmodi says about IPL? How the event is managed? What is effect of IPL on ODI? What media says about IPL? How IPL sales?
  47. 47. CONCLUSIONThe whopping success of IPL has not only ensured that teams like Jaipur,Kolkataand Mohali are likely to break even in the first year itself, but alsotransformed the fortunes ofits telecaster Sony Set Max. The biggest gainer,though, is arguably BCCI ± which isprojected to rake in a profit of Rs 350crore from IPL in the first year itself. This wouldbe more than BCCI¶s profit of Rs 235 crore for all of 2007. In all, IPL will bringrevenue of Rs 1,200 crore a year into cricket, more than double the government 1$entire sports budget of Rs490 crore. The Set Max channel l$ revenue marketsharehas risen from a pre-IPL level of 5.7% to 28.8%. Its share of prime time has gone up to29%, higher than thecumulative marketshare of the top nine Hindi general entertainmentchannels.From next year, Sony is projected to gross about Rs 650 crore inadvertising revenue for about 45 days of IPL, which would be 7% of the entireestimated tv ad revenue of around Rs 9,000 crore for the whole year. Ad rates for 10-second spots, which were at Rs 2 lakh per 10 seconds at the start of the tournament, have climbedrapidly to Rs 5 lakh and look set to rise further to Rs 10 lakh for the final, says the report.This would be even more than the Rs8 lakh per 10 second rate for the nail bitingT20 World Cup final between India and Pakistan last year. IPL¶s success has alsorubbed off on the franchisees. According to the report, teams like Jaipur, Kolkata andMohali, which have not spent much on franchisee fees, are likely to break even in thefirst year itself. From this we can conclude that IPL is now a global event and ithas taken cricket to the next level. Some of the critics criticize IPL. They say thatplayers are not playing only for money and when players playing in IPL matches theyd on 1$feel that they are playing for the country. In spite of having some negative point ofIPL, there are many advantages. So looking at positive side we can saythat IPL is becoming aglobal event. Now Indian economy is growing at a rapid pace, so much that peoplefrom all over the world are now looking towards India.
  48. 48. BIBLIOGRAFY www.iplt20.com Ipl.indiatimes.com www.ipl.com www.setmax/ipl/info.com Wikipedia.com Red carpet/Sports Division IPL Crowed Special thanks to IPL event management team
  49. 49. Some movements from IPL