Columbus Chamber - Existing Industry Strategy

© Blane, Canada Ltd.
Your Community’s Best Companies…
Are Your Competitor’s Best Prospects!
Existing Industry Strategy
Eric P. Canada
Blane, Canada Ltd.
Annual Meeting
February 24, 2010

BR|E
Why BR|E?

Why BR|E?
15,000
ED Orgs.
Competitors’
Target Marketing

BR|E
Any
Questions?

Recession or Growth

BR|E
What
Do we really know?

In 2020, Columbus will be recognized as a vibrant and successful region where emerging innovation, thriving talent, and a collaborative culture generate one of the fastest growing economies in the nation and one of the nation’s leaders in economic development
Attract
1
Create
2
Retain/Expand
3
3
Civic infrastructure
4
Retain/Expand

Existing Business
New Jobs/Capital Investment
Attraction
15%
9%
76%
Entrepreneurship
Source: Blane, Canada Ltd.

6 Levels of Existing Industry
Level of Benefit
Long-Term View
1
2
3
4
5
6
Level of Effort
Responsive
Retention
Executive Contact
Support Programs
Product Improvement
Attention Retention
Business Development
Community Development

Listening
They call
We call
Interview
Direct Requests
Intake Mechanisms
Referral Network
Staff Interactions
Partner call
Organic contact

Understanding
1
2
Product
Markets
Management
Technology
Workforce
Infrastructure
Community
Value
Growth
Risk
Satisfaction

Risk Concerns
Portfolio Assessment
C’ville Portfolio: 25+ Employees
Source: Synchronist North American Data Study

Acting
Leadership
Understanding
Effectiveness
Impact

Drive Opportunity
Relocations
Expansions
Consolidations

Existing Industry Strategy
The Best is Still Ahead!
Eric P. CanadaBlane, Canada Ltd.1506 Cadet, Suite 100Wheaton, Illinois 60189

630.462.9222ecanada@blanecanada.com
@edmarketingpro /twitter

Columbus Chamber - Existing Industry Strategy

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