Presentation by Eric Canada, a partner of Blane, Canada Ltd. Presented 2/24/10 at the Columbus Chamber's 2010 Annual Meeting post-session on retention and expansion.

1. © Blane, Canada Ltd. Your Community’s Best Companies… Are Your Competitor’s Best Prospects! Existing Industry Strategy Eric P. Canada Blane, Canada Ltd. Annual Meeting February 24, 2010

2. © Blane, Canada Ltd.

3. BR|E © Blane, Canada Ltd. Why BR|E?

4. Why BR|E? © Blane, Canada Ltd. 15,000 ED Orgs. Competitors’ Target Marketing

5. BR|E © Blane, Canada Ltd. Any Questions?

6. © Blane, Canada Ltd. Recession or Growth

7. BR|E © Blane, Canada Ltd. What Do we really know?

8. © Blane, Canada Ltd. In 2020, Columbus will be recognized as a vibrant and successful region where emerging innovation, thriving talent, and a collaborative culture generate one of the fastest growing economies in the nation and one of the nation’s leaders in economic development Attract 1 Create 2 Retain/Expand 3 3 Civic infrastructure 4 Retain/Expand

9. © Blane, Canada Ltd. Existing Business New Jobs/Capital Investment Attraction 15% 9% 76% Entrepreneurship Source: Blane, Canada Ltd.

10. © Blane, Canada Ltd. 6 Levels of Existing Industry Level of Benefit Long-Term View 1 2 3 4 5 6 Level of Effort Responsive Retention Executive Contact Support Programs Product Improvement Attention Retention Business Development © Blane, Canada Ltd. Community Development

11. © Blane, Canada Ltd. Listening They call We call Interview Direct Requests Intake Mechanisms Referral Network Staff Interactions Partner call Organic contact

13. Markets

14. Management

15. Technology

16. Workforce

17. Infrastructure

18. Community

19. Value

20. Growth

21. Risk

24. Understanding

25. Effectiveness

27. © Blane, Canada Ltd. Existing Industry Strategy The Best is Still Ahead! Eric P. CanadaBlane, Canada Ltd.1506 Cadet, Suite 100Wheaton, Illinois 60189 630.462.9222ecanada@blanecanada.com @edmarketingpro /twitter