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Notes to myself/ Communication Objective
Notes to myself/ Communication Objective
Notes to myself/ Communication Objective
Notes to myself/ Communication Objective
Notes to myself/ Communication Objective
Notes to myself/ Communication Objective
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Notes to myself/ Communication Objective

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Planning principles to keep in my mind

Planning principles to keep in my mind

Published in: Business
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  • 1. Notes to myself #1 Communication Objective
  • 2. Don’t mix up marketing objectivewith communication objective!
  • 3. Marketing objective is broader thancommunication objective and tends tolead all possible marketing tools, such ascommunication
  • 4. «Differentiate the brand»«Create awareness»«Settle emotional bonds»Yes, communication is one of the means toachieve these objectives; but not the only one.Packaging, pricing, instore positioning???
  • 5. Narrow the marketing objective and findsomething edgy. Try to think this way:Differentiate:« Make people associate our unique service with our brand name »Awareness« Create controversy about our brand through people »Emotional Bonds« Let people remember their nice stories with our brand »
  • 6. Don’t forget;A well thought communication objective savesyour time, you don’t need to sweat blood for aproper communication proposition.

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