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Wallace Lai\'s Portfolio
Wallace Lai\'s Portfolio
Wallace Lai\'s Portfolio
Wallace Lai\'s Portfolio
Wallace Lai\'s Portfolio
Wallace Lai\'s Portfolio
Wallace Lai\'s Portfolio
Wallace Lai\'s Portfolio
Wallace Lai\'s Portfolio
Wallace Lai\'s Portfolio
Wallace Lai\'s Portfolio
Wallace Lai\'s Portfolio
Wallace Lai\'s Portfolio
Wallace Lai\'s Portfolio
Wallace Lai\'s Portfolio
Wallace Lai\'s Portfolio
Wallace Lai\'s Portfolio
Wallace Lai\'s Portfolio
Wallace Lai\'s Portfolio
Wallace Lai\'s Portfolio
Wallace Lai\'s Portfolio
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Wallace Lai\'s Portfolio

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My current portfolio.

My current portfolio.

Published in: Business, Design
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  • 1. Print Ad POSM Wallace Lai Portfolio TVC Digital / Online Annual Report CRM Event Marketing M : 91002040 Copyright © 2011 by Wallace LaiMonday, 11 July 2011
  • 2. Worked with Different Clients BOSCH PT DHL Aviva BlackBerry Brand Hong Kong SKIL PT PCCW FedEx SmarTone Mission hill HSBC Investment Morgan Stanley Marco Polo Hotel Dior Giorgio Armani Beauty Nestle Dairy Farm Watsons VISA Commercial Hopewell - Garden East K11 Baccarat - Residence 8 Shanghai Copyright © 2011 by Wallace LaiMonday, 11 July 2011
  • 3. BOSCH -- 125 Years Campaign BOSCH 125 Years Campaign Stage 1 BOSCH Heritage Stage 2 Stage 3 (Yesterday) BOSCH Technology BOSCH Innovation (Tomorrow) (Today) Print ad/ Poster Print ad/ Poster Print ad/ Poster POS Video Cordless Race POS Video Event Online/ CRM Online/ CRM Online/ CRM Copyright © 2011 by Wallace LaiMonday, 11 July 2011
  • 4. BOSCH -- 125 Years Campaign -- Stage 1 In store Video Film Director : Daniel Leung @ pupilfilm Print ad/ Poster Copyright © 2011 by Wallace LaiMonday, 11 July 2011
  • 5. BOSCH -- 125 Years Campaign -- Stage 1 Milestones Online - Mini site http://125.bosch-pt.asia/125/cn/cn/index.php Games Copyright © 2011 by Wallace LaiMonday, 11 July 2011
  • 6. BOSCH -- 125 Years Campaign -- Stage 2 Event Logo Main Theme Key Visuals for Print Ad Event T-shirt Event Badge Event Photos Copyright © 2011 by Wallace LaiMonday, 11 July 2011
  • 7. BOSCH -- 125 Years Campaign -- Stage 2 Philippines Shanghai South Korea Thailand Malaysia Beijing Race Race Race Race Race Race Products Page Online - Mini site Home Page http://www.bosch-pt-cordless-race.com/ Copyright © 2011 by Wallace Lai Games Page Collect Customer PageMonday, 11 July 2011
  • 8. BOSCH -- 125 Years Campaign -- Stage 3 _hhikajfkc `cbehigidl w}~ +yv pzxyv*+ r+s|us~u* z| q}-v~ s|u o,~stz{z+.n In store Video 0?A ?E6A .- G62AB+ ?DA 6>8:>66AB 92E6 4?>BC2>C<G 56E6<?@65 :>>?E2C:E6 @?F6A C??<B C92C :>4A62B6 677:4:6>4G 2C F?A;, /?B49HB C649>?<?8G >6E6A Film Director : Daniel Leung @ pupilfilm <6CB G?D 5?F>+ :C 2<F2GB =66CB C96 9:896BC BC2>52A5B :> @?F6A 2>5 5DA23:<:CG 7?A 2 <:76C:=6 ?7 249:6E6=6>C, 16 56<:E6A C96 :>>?E2C:?>+ C?52G+ C92C 3D:<5B C?=?AA?FHB 4:C:6B, MXZ YZXRQ[[TXWNU[ RZXV YZXRQ[[TXWNU[L ]]]LOX[PSKYLN[TN 9=:2353 ;DDEG?FBED <> =BJ@ 8 476CC0A1 I 432CC0H1 Print ad/ Poster Copyright © 2011 by Wallace LaiMonday, 11 July 2011
  • 9. BOSCH -- 125 Years Campaign -- Stage 3 Online - Mini site http://125.bosch-pt.asia/125/cn/en/index.php Copyright © 2011 by Wallace LaiMonday, 11 July 2011
  • 10. BOSCH -- Cordless Campaign -- Lithium-Ion Full Range Key Visual Cordless -- Power Cordless -- Speed Cordless -- Lifetime Copyright © 2011 by Wallace LaiMonday, 11 July 2011
  • 11. BOSCH -- Some Product Launch Campaigns BSH0080 GWS190 handle 12/30/08 6:59 PM ›¶ 1 Marble Cutter Rotary Hammer Cordless Impact Driver Cordless Impact Driver bqxitjwn eph tqfwuv 0 {/~*. ., }+|/-}z a]dM _`c SXR rtqjiuumqpen gmtgwnet uex G fim cl _qj_]m_^ `kig jki`_llcih[fl: Vi clh4m cm ihfr `[ck mi ^_g[h^ mb_ l[g_ `kig rink jip_k miiflF Wb_ h_p MPV =E< jki`_llcih[f jkioc^_l _lm9ch9]f[ll jip_k `ik `[lm_k ]nmmcha [h^ [ lnj_k jip_k9mi9p_cabm k[mci [m =8@<<Y mi @:=ea: Zin [fli a_m _lm9ch9]f[ll kinlmh_ll mb[m _hlnk_l g[qcgng j_k`ikg[h]_ `ik jkid_]ml ncfm mi f[lm: ^qt rtqjiuumqpenu jtqo rtqjiuumqpenuQ 4:7--1- 6:8 .2- 5@D<FA;D :;G 9D@CE+7;C=A>, :@I> 3 /20BB+?, H /.-BB+G, Diamond Cutting Disc Cordless Impact Driver 10.8 V Circular Saw Health and Safety Campaign Copyright © 2011 by Wallace LaiMonday, 11 July 2011
  • 12. DHL -- Speed of Yellow Campaign Pre Launch Ad Key Visual TVC Film Director : 180 @ germany Copyright © 2011 by Wallace LaiMonday, 11 July 2011
  • 13. DHL -- Speed of Yellow Campaign -- OOH DHL OOH @ Hunghom Station Car Park Copyright © 2011 by Wallace LaiMonday, 11 July 2011
  • 14. DHL -- Speed of Yellow Campaign -- Direct Mail Transparent Plastic Direct Mailing Copyright © 2011 by Wallace LaiMonday, 11 July 2011
  • 15. Brand Hong Kong TVC Print Ad Film Director : David Cow @ cow film ltd. Copyright © 2011 by Wallace LaiMonday, 11 July 2011
  • 16. Brand Hong Kong Brochure Design / Communication Booklet Copyright © 2011 by Wallace LaiMonday, 11 July 2011
  • 17. BlackBerry Playbook Outdoor Poster Copyright © 2011 by Wallace LaiMonday, 11 July 2011
  • 18. Mission Hills Digital Campaign (Art & development direction for Social Media platform) Sina Linkedin Facebook Baidu Youtube Twitter Weibo Mobile Editorial/ Banner/ Website SEM/SEO Magazine Marketing Forum edm Copyright © 2011 by Wallace LaiMonday, 11 July 2011
  • 19. Mission Hills -- Mobile Marketing Mobile Games Copyright © 2011 by Wallace LaiMonday, 11 July 2011
  • 20. Financial Product -- Annual Report HKMA AR 2005 HK Deposit Protection AR 2005 Hutchison Telecom IR 2005 SFC Annual Conference Booklet Copyright © 2011 by Wallace LaiMonday, 11 July 2011
  • 21. Weeklies Magazine Cover Express Weekly Magazine Book C Cover DesignMonday, 11 July 2011

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